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Fivetran vs Hitachi ShadowImage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Data Replication
4th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Integration (15th), Cloud Data Integration (9th)
Hitachi ShadowImage
Ranking in Data Replication
14th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Replication category, the mindshare of Fivetran is 5.4%, up from 4.8% compared to the previous year. The mindshare of Hitachi ShadowImage is 3.5%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Replication Mindshare Distribution
ProductMindshare (%)
Fivetran5.4%
Hitachi ShadowImage3.5%
Other91.1%
Data Replication
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Efficient replication and helpful for improving data processing and management
The technology behind Hitachi ShadowImage has been around for a long time, and while it works correctly, it does have some issues. We have experienced problems with it, even though Hitachi provides good hardware. Technical support could also be improved, as it sometimes takes a few days to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Fivetran can perform data migration incredibly fast, depending on the source and target."
"SysTrack load is the best feature."
"The simplicity of the solution is its valuable feature."
"We would have to hire multiple data engineers to do what Fivetran does and each would cost us about $200,000 a year."
"Fivetran's technical support is really good, and if you're on their enterprise plan, they usually respond within an hour and keep you continuously updated on progress."
"The simplicity and scalability are the strongest features of Fivetran."
"The solution is stable, and we've never faced any stability issues."
"Fivetran offers native connectivity with Sybase"
"The most valuable feature of Hitachi ShadowImage is high-speed data transfer from one server to another. Other solutions would have problems with transferring 50 TB of data. I also like that Hitachi ShadowImage is easy to use."
"The most valuable features are its ability to handle large databases efficiently and the asynchronous replication capability."
 

Cons

"I would like Fivetran to implement additional resource monitoring and restriction policies."
"It can get expensive if you're sending a lot of data through Fivetran."
"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."
"It should have a few more monitoring functionalities."
"The environment must be more development-friendly."
"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."
"This solution needs to improve its real-time data and transformation availability."
"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."
"We have experienced problems with it, even though Hitachi provides good hardware."
"API and script configuration in Hitachi ShadowImage is sometimes complicated, so this is an area for improvement. Another area for improvement is that the Hitachi ShadowImage interface isn't as user-friendly."
 

Pricing and Cost Advice

"Fivetran is very expensive, and its database-driven pricing model is outdated."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The solution is affordable."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"The product is reasonably expensive"
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I don't have pricing information for Hitachi ShadowImage because my manager handled it."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
7%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
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Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
K&H, NCF, Aokang Group
Find out what your peers are saying about Fivetran vs. Hitachi ShadowImage and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.