Sprinklr and Hearsay Social compete in the social media management space for large enterprises. Sprinklr has an advantage due to its extensive features and integrations.
Features: Sprinklr offers a unified customer experience management suite, comprehensive reporting, and AI-driven insights. Hearsay Social focuses on compliance management, industry-specific tools, and is well-suited for financial services.
Ease of Deployment and Customer Service: Sprinklr supports multiple deployment models with robust integration capabilities and tailored customer service for comprehensive support. Hearsay Social provides a smoother deployment process for target industries with rapid setup and niche expertise in customer support.
Pricing and ROI: Sprinklr typically has higher upfront costs, reflecting its extensive features and scalability, benefiting diverse needs in the long run. Hearsay Social offers a cost-effective solution for regulated industries, with focused capabilities for quicker ROI.
| Product | Mindshare (%) |
|---|---|
| Hearsay Social | 1.1% |
| Sprinklr | 12.1% |
| HootSuite | 10.4% |
| Other | 76.4% |
| Product | Mindshare (%) |
|---|---|
| Sprinklr | 2.4% |
| Qualtrics XM Platform | 3.5% |
| Genesys Cloud CX | 2.9% |
| Other | 91.2% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Hearsay Social is a powerful tool for managing and enhancing social media presence. Users say it streamlines content creation, scheduling, and publishing, and Hearsay is helpful for monitoring and analyzing performance. It facilitates collaboration and communication among team members, ensuring consistent messaging and brand representation. Users appreciate the convenience and time-saving aspect of planning and scheduling posts in advance, as well as the valuable insights provided by the analytics features.
Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.
Key Features
Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.
Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.
AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.
Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.
Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.
AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.
Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.
Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.
Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.
Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader
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