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Hitachi Content Platform vs IBM Cloud Object Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
All-Flash Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
15
Ranking in other categories
File and Object Storage (15th)
IBM Cloud Object Storage
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
File and Object Storage (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
EB
Storage Enginner at BNP Paribas
Archive data reliably for years and have trusted support simplifying complex deployments
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. Hitachi Content Platform monitor or intelligent monitoring is known, and deployment of this was attempted, but it appears that Hitachi abandoned this project, so it is not in use. The potential of that application was great, but it does not cover everything. When Hitachi was asked about it, they indicated there is no application in the project they will start to develop for this purpose, and they redirected to Prometheus. They shared some Prometheus metrics that can be integrated with Grafana to get some metrics on Hitachi Content Platform, but having a dedicated interface from Hitachi itself would be great, similar to what other vendors provide. The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted. A hardware support tool is necessary every time upgrading to another version, and it is not practical for the production environment. A large downtime must be predicted and the application team must be asked to stop and suspend their technical batches, which takes a lot of time to do.
reviewer2384904 - PeerSpot reviewer
Account Technology Specialist at a tech vendor with 10,001+ employees
Enables seamless data replication and supports comprehensive data analytics workflows
The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites. Also, important is the capability to provide RESTful APIs for custom connectors. In terms of security, I advise customers to rotate access keys to enhance protection. Additionally, scalability is effortless as you can add nodes or expand the license.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is its data reduction."
"After the implementation, the time to run the process was reduced to minutes and it did not require any manual intervention from our DBAs."
"We have tons of capacity on it."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
"We have integrated the solution with VMware, and the process was seamless."
"It has simplified our storage."
"Both the ease of setup and the reliability of the array makes it quite simple to manage for the customer."
"I like its speed. It has all the features that I need."
"Regarding technical support for Hitachi Content Platform, there is a SAM who can push and escalate problems quickly for resolution."
"Integrating Hitachi Content Platform with existing systems is not challenging."
"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."
"The Hitachi Content Platform is a stable and reliable solution."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"Hitachi is a big company, so it's a very strong product."
"The platform helps in efficient data management with the ease of server provisioning."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"Overall, I rate IBM Cloud Object Storage a ten out of ten."
"IBM has the most number of additional services, this is the main advantage."
"One of Cloud Object Storage's best features is infinite capacity."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."
"The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."
 

Cons

"Pure Storage will have issues with positioning in the near future since it's a relatively new company."
"In terms of improvement, Everpure FlashArray could have more attractive UI/UX design compared to other solutions."
"We haven't seen ROI yet."
"The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM."
"Going forward, don't complicate things for the customers."
"We have not seen a reduction in our TCO nor have we seen ROI."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"The pricing of the solution could be better."
"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"Overall, it's costly."
"This product's ability to track logs for access still needs to be improved."
"This product's ability to track logs for access could be differentiating and still needs to be improved, but that probably doesn't exist on any product in its class either."
"I would advise anyone using this solution to get proper glue. For that process, when you have to have the right glue and you come up with a complete solution - Hitachi can be a bit painful."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
"IBM has limited cloud storage."
"One improvement could be incorporating a feature similar to Dropbox's version history. This would allow users to track modifications made to files over time, which is particularly important for maintaining a record of changes. While the free version might not include this feature, it could be included in the paid version to provide added value to clients. Additionally, having a version history feature that allows users to access modifications made to files over the past three months could be beneficial."
"One area where IBM Cloud Object Storage could potentially improve is in modernizing its underlying codebase."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"The performance could be better. You can never achieve the same performance as hardware, and cloud performance is one of the main issues clients have."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."
"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."
 

Pricing and Cost Advice

"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"Pure Storage has not helped to reduce our HANA licensing costs."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"We have 16 or 18 arrays. We like to do the three-year support model so that we get Evergreen and therefore, we get free upgrades. We pay around more than 1.5 million dollars."
"Pure Storage has not helped us to reduce our licensing costs."
"The cost has room for improvement."
"We feel that the pricing is fair and the licensing process was easy for both."
"I don't know the exact cost but it's around $1,000."
"Pricing is comparable to other solutions in the market."
"The product’s cost is average."
"The price of the Hitachi Content Platform is very high."
"The pricing could be better."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Hitachi is more expensive than StorageGRID."
"Overall, it's costly."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
"Pricing is not cheap."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
18%
Computer Software Company
18%
Comms Service Provider
10%
Government
10%
Financial Services Firm
21%
Computer Software Company
15%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise5
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
What is your primary use case for IBM Cloud Object Storage?
I do not use IBM Cloud Object Storage directly, but I was part of a consultancy company that managed it. During my pr...
 

Also Known As

Pure Storage FlashArray
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Cleversafe
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Bitly, Dreamstime, Prime Research
Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.