Hitachi Content Platform vs IBM Cloud Object Storage comparison

Hitachi Vantara and IBM are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while IBM is ranked #12 with an average rating of 9.3. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to IBM’s 1.1% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 87% of IBM users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

IBM Cloud Object Storage and Hitachi Content Platform are key players in the cloud storage market, each appealing to different organizational needs. IBM has an edge with competitive pricing and broad integration capabilities, while Hitachi offers advanced data management suitable for enterprises with specific data requirements.

Features: IBM Cloud Object Storage offers scalability, flexible storage classes, and seamless integration with IBM cloud services, which is beneficial for businesses using multiple IBM products. On the other hand, Hitachi Content Platform provides comprehensive data management capabilities, multi-cloud support, and sophisticated data retention policies, catering to enterprises needing advanced solutions.

Room for Improvement: IBM Cloud Object Storage could enhance its interface for non-tech users, offer more granular data analytics, and expand third-party integrations. Hitachi Content Platform may improve its deployment simplicity, reduce the complexity of its pricing models, and increase documentation clarity for new users.

Ease of Deployment and Customer Service: IBM Cloud Object Storage stands out for its straightforward deployment and accessible support, simplifying the implementation process for customers. Hitachi Content Platform might have a more complex deployment process but compensates with strong customer service and detailed documentation, suiting companies requiring specialized support.

Pricing and ROI: IBM Cloud Object Storage is known for its cost-effective pricing that offers high ROI for businesses with diverse storage needs. In contrast, Hitachi Content Platform, despite its higher initial costs, provides a solid ROI for enterprises focusing on extensive data governance and protection, making it a valuable investment for targeted use cases.

To learn more, read our detailed Hitachi Content Platform vs. IBM Cloud Object Storage Report (Updated: July 2025).

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of August 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.3% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, down from 1.7% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.1%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Steve Qualls

Senior Storage Engineer at Q & Q IT Consulting

Offers the ease with which you can move data between on-premises storage and the cloud and then retrieve it back on-premises when necessary

IBM Cloud Object Storage supports big data and analytics workflows. However, I usually have to refer to my documentation for that. Cloud environments are part of almost every project I've been involved in over the last few years, but I rely heavily on documentation whenever I need to do anything in the cloud. I know the basics, but the technical details always need refreshing. I create the drawings or diagrams of how the on-premises and cloud environments interact. So, visual representations are helpful. I'll diagram the on-premises environment, the cloud environment, and any appliances in between and then work from there. The integration capabilities simplified our data workflows. Like, the integration itself is pretty easy. The access appliances create the connection between both environments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is pretty easy and simple."

"It's very easy-to-use."

"The solution provides many controllers."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"We can capacity plan at a greater level than we used to."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

"The product is scalable and easy to expand."

More Pure Storage FlashBlade pros

"The platform helps in efficient data management with the ease of server provisioning."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"The Hitachi Content Platform is a stable and reliable solution."

"The most valuable features of the solution are the versioning and the ransomware protection."

"Companies can scale the solution."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

Cons

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"Pure Storage FlashBlade should improve on more cloud integration."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"The solution is expensive."

"I would like to see more VM-Aware features in the next release of this solution."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

More Pure Storage FlashBlade cons

"The only thing is that it should be more cost effective."

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"This product's ability to track logs for access still needs to be improved."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"The solution could use more integration with clouds."

Pricing and Cost Advice

"Licensing fees are paid yearly."

"The price is a little high."

"I understand that it is competitively priced compared to other brands."

"I feel that the price could always be lowered."

"We used a reseller for the purchase."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The price could be cheaper."

"Our customers have seen a reduction in TCO."

More Pure Storage FlashBlade pricing and cost advice

"Pricing is comparable to other solutions in the market."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The pricing could be better."

"Overall, it's costly."

"The price of the Hitachi Content Platform is very high."

"The product’s cost is average."

"Hitachi is more expensive than StorageGRID."

"Pricing is not cheap."

"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."

"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."

"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Government

Computer Software Company

23%

Financial Services Firm

21%

Government

13%

Educational Organization

Financial Services Firm

27%

Computer Software Company

18%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about IBM Cloud Object Storage?

The integration itself is pretty easy. The access appliances create the connection between both environments.

See all answers

What is your experience regarding pricing and costs for IBM Cloud Object Storage?

In general, Object Storage should be a cheaper solution.

See all answers

What needs improvement with IBM Cloud Object Storage?

The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

VAST Data vs Pure Storage FlashBlade

Compared 9% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 25% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 20% of the time

Dell ECS vs Hitachi Content Platform

Compared 19% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 14% of the time

Nutanix Unified Storage (NUS) vs Hitachi Content Platform

Compared 5% of the time

More Hitachi Content Platform Competitors

MinIO vs IBM Cloud Object Storage

Compared 34% of the time

Dell ECS vs IBM Cloud Object Storage

Compared 33% of the time

Red Hat Ceph Storage vs IBM Cloud Object Storage

Compared 21% of the time

IBM Spectrum Scale vs IBM Cloud Object Storage

Compared 11% of the time

More IBM Cloud Object Storage Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

August 2025

Download Hitachi Content Platform product report

Buyer's Guide

IBM Cloud Object Storage

August 2025

Download IBM Cloud Object Storage product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Cleversafe

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Bitly, Dreamstime, Prime Research

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

July 2025

Free Report: Hitachi Content Platform vs. IBM Cloud Object Storage

Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: July 2025.

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