Hitachi Content Platform vs IBM Cloud Object Storage comparison

Hitachi Vantara and IBM are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #18 with an average rating of 8.0, while IBM is ranked #7 with an average rating of 9.0. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to IBM’s 1.1% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 87% of IBM users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 4, 2024

IBM Cloud Object Storage and Hitachi Content Platform are key players in the cloud storage market, each appealing to different organizational needs. IBM has an edge with competitive pricing and broad integration capabilities, while Hitachi offers advanced data management suitable for enterprises with specific data requirements.

Features: IBM Cloud Object Storage offers scalability, flexible storage classes, and seamless integration with IBM cloud services, which is beneficial for businesses using multiple IBM products. On the other hand, Hitachi Content Platform provides comprehensive data management capabilities, multi-cloud support, and sophisticated data retention policies, catering to enterprises needing advanced solutions.

Room for Improvement: IBM Cloud Object Storage could enhance its interface for non-tech users, offer more granular data analytics, and expand third-party integrations. Hitachi Content Platform may improve its deployment simplicity, reduce the complexity of its pricing models, and increase documentation clarity for new users.

Ease of Deployment and Customer Service: IBM Cloud Object Storage stands out for its straightforward deployment and accessible support, simplifying the implementation process for customers. Hitachi Content Platform might have a more complex deployment process but compensates with strong customer service and detailed documentation, suiting companies requiring specialized support.

Pricing and ROI: IBM Cloud Object Storage is known for its cost-effective pricing that offers high ROI for businesses with diverse storage needs. In contrast, Hitachi Content Platform, despite its higher initial costs, provides a solid ROI for enterprises focusing on extensive data governance and protection, making it a valuable investment for targeted use cases.

To learn more, read our detailed Hitachi Content Platform vs. IBM Cloud Object Storage Report (Updated: April 2025).

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

April 2025

Download the complete report

Helped 851,604 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of May 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.3% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, down from 1.7% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.1%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Dale Sides

Managing Partner at StoneCreek Technologies

A high-performing and scalable solution that improves data performance for S3 workloads

If you are looking for a high-performance, scalable solution, you should choose FlashBlade for your object workload. It is not a cheap solution. Where a lot of people look at object workloads as cheap, thinking of cloud or Glacier, FlashBlade is built for high-performance object workloads to make things like Kafka and different Kubernetes workloads using object storage fast. I rate FlashBlade a ten out of ten.

Read full review

Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

Read full review

JozefUrica

Senior Backup and Recovery IT Specialist Certified (IBM) at Kyndryl

It has virtually infinite capacity but doesn't perform as well as hardware solutions

The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have. I wouldn't use it for business-critical data that customers need to access regularly. It's suitable for storing code data. For example, say you're required to retain data for 10 or 20 years, and nobody's using it, but you need to keep it for legal purposes. Cloud Object Storage is suitable for holding that kind of data. I would like IBM to improve performance. I know that there are other tools that can help you, but you need to buy another license. For example, Aspera can help you with network latency.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can capacity plan at a greater level than we used to."

"The most valuable feature of this solution is performance."

"Using this solution has made our backups more reliable."

"It uses the same platform for connectivity so integration is seamless."

"It is very easy to use, and it is very fast."

"The main feature I have found to be product replication."

"I would rate Pure Storage FlashBlade a ten out of ten."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

More Pure Storage FlashBlade pros

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"The platform helps in efficient data management with the ease of server provisioning."

"The most valuable features of the solution are the versioning and the ransomware protection."

"Companies can scale the solution."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"The product provides the fastest technology."

Cons

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

"It would be nice if you could store file-based in the same box with the same technology."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."

"The feature that we're waiting on is better integration with the cell services."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"They need better integration with public clouds along with a better hybrid solution."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

More Pure Storage FlashBlade cons

"This product's ability to track logs for access still needs to be improved."

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"At present, it is complicated to use the CLI command."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"The only thing is that it should be more cost effective."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

Pricing and Cost Advice

"The price is a little high."

"The price of this solution could be made more affordable."

"We used a reseller for the purchase."

"I understand that it is competitively priced compared to other brands."

"Licensing fees are paid yearly."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"Our customers have seen a reduction in TCO."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

More Pure Storage FlashBlade pricing and cost advice

"Hitachi is more expensive than StorageGRID."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The product’s cost is average."

"The pricing could be better."

"Overall, it's costly."

"Pricing is comparable to other solutions in the market."

"The price of the Hitachi Content Platform is very high."

"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."

"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."

"Pricing is not cheap."

"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."

See which vendors are best for you

Use our free recommendation engine to learn which File and Object Storage solutions are best for your needs.

See recommendations

851,604 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

26%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

23%

Financial Services Firm

22%

Government

12%

Educational Organization

32%

Financial Services Firm

20%

Computer Software Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

See all answers

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

See all answers

What do you like most about IBM Cloud Object Storage?

The integration itself is pretty easy. The access appliances create the connection between both environments.

See all answers

What is your experience regarding pricing and costs for IBM Cloud Object Storage?

In general, Object Storage should be a cheaper solution.

See all answers

What needs improvement with IBM Cloud Object Storage?

The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 8% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 28% of the time

Dell ECS vs Hitachi Content Platform

Compared 22% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 19% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 11% of the time

Nutanix Unified Storage (NUS) vs Hitachi Content Platform

Compared 4% of the time

More Hitachi Content Platform Competitors

MinIO vs IBM Cloud Object Storage

Compared 27% of the time

Dell ECS vs IBM Cloud Object Storage

Compared 24% of the time

Red Hat Ceph Storage vs IBM Cloud Object Storage

Compared 19% of the time

NetApp StorageGRID vs IBM Cloud Object Storage

Compared 10% of the time

Cloudian HyperStore vs IBM Cloud Object Storage

Compared 7% of the time

More IBM Cloud Object Storage Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

May 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

May 2025

Download Hitachi Content Platform product report

Buyer's Guide

IBM Cloud Object Storage

May 2025

Download IBM Cloud Object Storage product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Cleversafe

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Bitly, Dreamstime, Prime Research

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

April 2025

Free Report: Hitachi Content Platform vs. IBM Cloud Object Storage

Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: April 2025.

DOWNLOAD NOW

851,604 professionals have used our research since 2012.

See our Hitachi Content Platform vs. IBM Cloud Object Storage report.

See our list of best File and Object Storage vendors.

We monitor all File and Object Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.