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Hitachi Content Platform vs IBM Cloud Object Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
All-Flash Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
File and Object Storage (16th)
IBM Cloud Object Storage
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
File and Object Storage (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
reviewer2384904 - PeerSpot reviewer
Account Technology Specialist at a tech vendor with 10,001+ employees
Enables seamless data replication and supports comprehensive data analytics workflows
The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites. Also, important is the capability to provide RESTful APIs for custom connectors. In terms of security, I advise customers to rotate access keys to enhance protection. Additionally, scalability is effortless as you can add nodes or expand the license.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very straightforward. You simply plug it in and turn it on."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases."
"The back-end data reporting for Pure Storage is phenomenal. The data that you can see on the performance of your customers' array, so you can be proactive about upgrades or enhancements, and is a phenomenal tool to have access to as a partner. I haven't seen this type of stuff out of anything of the other storage systems."
"Performance is the most valuable feature."
"The initial setup was very straightforward and very quick. It was up and running in our data center within 24 hours of receiving it."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"Integrating Hitachi Content Platform with existing systems is not challenging."
"The product provides the fastest technology."
"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."
"Companies can scale the solution."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."
"Hitachi is a big company, so it's a very strong product."
"IBM Cloud Object Storage integrates well."
"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"Overall, I rate IBM Cloud Object Storage a ten out of ten."
"The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites."
"IBM has the most number of additional services, this is the main advantage."
 

Cons

"Pure Storage FlashArray could improve by being more secure."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."
"Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."
"I have been primarily working with storage and have not fully explored other areas, but there is some room for improvement when it comes to performance reporting."
"What is lacking in this solution is a simple process to migrate from existing systems."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"This product's ability to track logs for access still needs to be improved."
"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"The solution could use more integration with clouds."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"At present, it is complicated to use the CLI command."
"Room for improvement depends on customer needs. Some customers prefer pure Object Storage using the S3 protocol, while others use a gateway in front of the storage grid to enable CIFS or NFS."
"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."
"Sometimes technical support lacks a comprehensive understanding of the entire solution, only focusing on the product they support."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"IBM has limited cloud storage."
"One improvement could be incorporating a feature similar to Dropbox's version history. This would allow users to track modifications made to files over time, which is particularly important for maintaining a record of changes. While the free version might not include this feature, it could be included in the paid version to provide added value to clients. Additionally, having a version history feature that allows users to access modifications made to files over the past three months could be beneficial."
"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."
"IBM Cloud storage is not cheap, but it could be."
 

Pricing and Cost Advice

"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"Pricing is moderate. It is neither cheap nor expensive."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"You get what you pay for. It is expensive, but it really works."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"The price of the Hitachi Content Platform is very high."
"Overall, it's costly."
"The pricing could be better."
"Pricing is comparable to other solutions in the market."
"Hitachi is more expensive than StorageGRID."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"The product’s cost is average."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
"Pricing is not cheap."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Computer Software Company
20%
Financial Services Firm
18%
Government
9%
Comms Service Provider
8%
Financial Services Firm
22%
Computer Software Company
17%
Manufacturing Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
What needs improvement with Pure Storage FlashArray?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What do you like most about IBM Cloud Object Storage?
The integration itself is pretty easy. The access appliances create the connection between both environments.
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
 

Also Known As

Pure Storage FlashArray
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Cleversafe
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Bitly, Dreamstime, Prime Research
Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.