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Hitachi Content Platform vs IBM Cloud Object Storage comparison

Hitachi Vantara and IBM are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while IBM is ranked #12 with an average rating of 9.3. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to IBM’s 1.0% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 87% of IBM users who would recommend it.
Sponsored
Pure Storage FlashBlade
Read 38 Pure Storage FlashBlade reviews
  • 4,959 Views
  • 3,372 Comparison Views
94% willing to recommend
Hitachi Content Platform
Read 14 Hitachi Content Platform reviews
  • 1,094 Views
  • 1,094 Comparison Views
88% willing to recommend
IBM Cloud Object Storage
Read 8 IBM Cloud Object Storage reviews
  • 890 Views
  • 765 Comparison Views
87% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

IBM Cloud Object Storage and Hitachi Content Platform are key players in the cloud storage market, each appealing to different organizational needs. IBM has an edge with competitive pricing and broad integration capabilities, while Hitachi offers advanced data management suitable for enterprises with specific data requirements.

Features: IBM Cloud Object Storage offers scalability, flexible storage classes, and seamless integration with IBM cloud services, which is beneficial for businesses using multiple IBM products. On the other hand, Hitachi Content Platform provides comprehensive data management capabilities, multi-cloud support, and sophisticated data retention policies, catering to enterprises needing advanced solutions.

Room for Improvement: IBM Cloud Object Storage could enhance its interface for non-tech users, offer more granular data analytics, and expand third-party integrations. Hitachi Content Platform may improve its deployment simplicity, reduce the complexity of its pricing models, and increase documentation clarity for new users.

Ease of Deployment and Customer Service: IBM Cloud Object Storage stands out for its straightforward deployment and accessible support, simplifying the implementation process for customers. Hitachi Content Platform might have a more complex deployment process but compensates with strong customer service and detailed documentation, suiting companies requiring specialized support.

Pricing and ROI: IBM Cloud Object Storage is known for its cost-effective pricing that offers high ROI for businesses with diverse storage needs. In contrast, Hitachi Content Platform, despite its higher initial costs, provides a solid ROI for enterprises focusing on extensive data governance and protection, making it a valuable investment for targeted use cases.

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To learn more, read our detailed Hitachi Content Platform vs. IBM Cloud Object Storage Report (Updated: September 2025).
Buyer's Guide
Hitachi Content Platform vs. IBM Cloud Object Storage
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure Storage FlashBlade
Sponsored
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
All-Flash Storage (15th), Software Defined Storage (SDS) (8th)
Hitachi Content Platform
Ranking in File and Object Storage
16th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM Cloud Object Storage
Ranking in File and Object Storage
12th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.0%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashBlade5.7%
IBM Cloud Object Storage1.0%
Hitachi Content Platform1.6%
Other91.7%
File and Object Storage
 

Featured Reviews

Parul-Patel - PeerSpot reviewer
High performance and throughput enhance IT backup management
The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.
Read full review
Mir Gulzar Ahmed - PeerSpot reviewer
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
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Steve Qualls - PeerSpot reviewer
Offers the ease with which you can move data between on-premises storage and the cloud and then retrieve it back on-premises when necessary
IBM Cloud Object Storage supports big data and analytics workflows. However, I usually have to refer to my documentation for that. Cloud environments are part of almost every project I've been involved in over the last few years, but I rely heavily on documentation whenever I need to do anything in the cloud. I know the basics, but the technical details always need refreshing. I create the drawings or diagrams of how the on-premises and cloud environments interact. So, visual representations are helpful. I'll diagram the on-premises environment, the cloud environment, and any appliances in between and then work from there. The integration capabilities simplified our data workflows. Like, the integration itself is pretty easy. The access appliances create the connection between both environments.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."
"It uses the same platform for connectivity so integration is seamless."
"The solution provides many controllers."
"The most valuable feature is Safe Mode."
"We can capacity plan at a greater level than we used to."
"The onboarding and integrated monitoring tools are pretty good."
"The most valuable features are the Metro clustering, and disaster recovery."
More Pure Storage FlashBlade pros
"The most valuable features of the solution are the versioning and the ransomware protection."
"The product provides the fastest technology."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"The Hitachi Content Platform is a stable and reliable solution."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"The platform helps in efficient data management with the ease of server provisioning."
More Hitachi Content Platform pros
"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."
"IBM Cloud Object Storage integrates well."
"The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites."
"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"IBM has the most number of additional services, this is the main advantage."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"Overall, I rate IBM Cloud Object Storage a ten out of ten."
 

Cons

"It would be nice if you could store file-based in the same box with the same technology."
"The features provided for SMB customers are limited."
"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."
"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."
"I want efficiency. FlashBlade doesn't have efficiency now."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."
"Its configuration should be easier."
More Pure Storage FlashBlade cons
"They could improve compatibility and offer a more user-friendly GUI."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"This product's ability to track logs for access still needs to be improved."
"At present, it is complicated to use the CLI command."
"The solution could use more integration with clouds."
"There is room for improvement in the capacity for integration with other platforms."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
More Hitachi Content Platform cons
"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."
"IBM has limited cloud storage."
"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."
"One improvement could be incorporating a feature similar to Dropbox's version history. This would allow users to track modifications made to files over time, which is particularly important for maintaining a record of changes. While the free version might not include this feature, it could be included in the paid version to provide added value to clients. Additionally, having a version history feature that allows users to access modifications made to files over the past three months could be beneficial."
"Room for improvement depends on customer needs. Some customers prefer pure Object Storage using the S3 protocol, while others use a gateway in front of the storage grid to enable CIFS or NFS."
"Sometimes technical support lacks a comprehensive understanding of the entire solution, only focusing on the product they support."
"One area where IBM Cloud Object Storage could potentially improve is in modernizing its underlying codebase."
"IBM Cloud storage is not cheap, but it could be."
More IBM Cloud Object Storage cons
 

Pricing and Cost Advice

"The price is a little high."
"The price could be cheaper."
"The price of this solution could be made more affordable."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"We used a reseller for the purchase."
"Licensing fees are paid yearly."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
More Pure Storage FlashBlade pricing and cost advice
"Hitachi is more expensive than StorageGRID."
"Pricing is comparable to other solutions in the market."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"The price of the Hitachi Content Platform is very high."
"The pricing could be better."
"Overall, it's costly."
"The product’s cost is average."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
"Pricing is not cheap."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
7%
Computer Software Company
24%
Financial Services Firm
20%
Government
13%
Educational Organization
6%
Financial Services Firm
27%
Computer Software Company
19%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise20
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
See all answers
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...
See all answers
What needs improvement with Pure Storage FlashBlade?
I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...
See all answers
What do you like most about Hitachi Content Platform?
Integrating Hitachi Content Platform with existing systems is not challenging.
See all answers
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
See all answers
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
See all answers
What do you like most about IBM Cloud Object Storage?
The integration itself is pretty easy. The access appliances create the connection between both environments.
See all answers
What is your experience regarding pricing and costs for IBM Cloud Object Storage?
In general, Object Storage should be a cheaper solution.
See all answers
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
See all answers
 

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade Logo
Dell PowerScale (Isilon) vs Pure Storage FlashBlade
Compared 20% of the time
Pure Storage FlashArray vs Pure Storage FlashBlade Logo
Pure Storage FlashArray vs Pure Storage FlashBlade
Compared 11% of the time
MinIO vs Pure Storage FlashBlade Logo
MinIO vs Pure Storage FlashBlade
Compared 10% of the time
Red Hat Ceph Storage vs Pure Storage FlashBlade Logo
Red Hat Ceph Storage vs Pure Storage FlashBlade
Compared 9% of the time
VAST Data vs Pure Storage FlashBlade Logo
VAST Data vs Pure Storage FlashBlade
Compared 8% of the time
More Pure Storage FlashBlade Competitors
NetApp StorageGRID vs Hitachi Content Platform Logo
NetApp StorageGRID vs Hitachi Content Platform
Compared 25% of the time
MinIO vs Hitachi Content Platform Logo
MinIO vs Hitachi Content Platform
Compared 24% of the time
Dell ObjectScale vs Hitachi Content Platform Logo
Dell ObjectScale vs Hitachi Content Platform
Compared 17% of the time
Red Hat Ceph Storage vs Hitachi Content Platform Logo
Red Hat Ceph Storage vs Hitachi Content Platform
Compared 15% of the time
More Hitachi Content Platform Competitors
MinIO vs IBM Cloud Object Storage Logo
MinIO vs IBM Cloud Object Storage
Compared 37% of the time
Dell ObjectScale vs IBM Cloud Object Storage Logo
Dell ObjectScale vs IBM Cloud Object Storage
Compared 25% of the time
Red Hat Ceph Storage vs IBM Cloud Object Storage Logo
Red Hat Ceph Storage vs IBM Cloud Object Storage
Compared 17% of the time
IBM Spectrum Scale vs IBM Cloud Object Storage Logo
IBM Spectrum Scale vs IBM Cloud Object Storage
Compared 11% of the time
HPE File Storage and Object Storage vs IBM Cloud Object Storage Logo
HPE File Storage and Object Storage vs IBM Cloud Object Storage
Compared 10% of the time
More IBM Cloud Object Storage Competitors
 

Product Reports

Buyer's Guide
Pure Storage FlashBlade
September 2025
Pure Storage FlashBlade reportDownload Pure Storage FlashBlade product report
Buyer's Guide
Hitachi Content Platform
September 2025
Hitachi Content Platform reportDownload Hitachi Content Platform product report
Buyer's Guide
IBM Cloud Object Storage
September 2025
IBM Cloud Object Storage reportDownload IBM Cloud Object Storage product report
 

Also Known As

No data available
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Cleversafe
 

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM
 

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Bitly, Dreamstime, Prime Research
Buyer's Guide
Hitachi Content Platform vs. IBM Cloud Object Storage
September 2025
Free Report: Hitachi Content Platform vs. IBM Cloud Object Storage
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