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Hitachi Content Platform vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #15 with an average rating of 8.0, while Pure Storage is ranked #8 with an average rating of 8.8. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to Pure Storage’s 5.8% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.
Hitachi Content Platform
Read 14 Hitachi Content Platform reviews
  • 1,199 Views
  • 620 Comparison Views
88% willing to recommend
Pure Storage FlashBlade
Read 38 Pure Storage FlashBlade reviews
  • 3,679 Views
  • 935 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Pure Storage FlashBlade and Hitachi Content Platform compete in the storage solutions category. FlashBlade appears to have the upper hand due to its high performance and simplicity, while Hitachi offers extensive integration and archiving capabilities.

Features: Pure Storage FlashBlade is recognized for its exceptional throughput, speed, and seamless integration. It offers fast data replication and is noted for its user-friendly simplicity. Hitachi Content Platform excels in data archiving, management, and robust integration with existing systems. It provides strong stability and compliance features suitable for diverse environments.

Room for Improvement: Pure Storage FlashBlade requires improvements in public cloud integration, deduplication, and pricing, with users desiring enhanced enterprise-feature sets. Hitachi Content Platform needs simpler migration processes, better user interfaces, and stronger cloud integration. Users have also highlighted issues with pricing and the efficiency of technical support.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is primarily deployed on-premises and is praised for its easy deployment process. However, some users noted a decline in support quality as the company grows. Hitachi Content Platform offers on-premises, public, and hybrid cloud deployments with generally high-rated technical support, despite occasional delays. FlashBlade's deployment is considered simpler, while Hitachi provides broader deployment options.

Pricing and ROI: Pure Storage FlashBlade is viewed as expensive but is justified by its high performance and significant ROI through time savings. Hitachi Content Platform offers competitive pricing among Western vendors with varied ROI, acknowledged for reducing total cost of ownership. FlashBlade is noted for streamlined management, whereas Hitachi provides cost-effective solutions with strong capabilities.

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To learn more, read our detailed Hitachi Content Platform vs. Pure Storage FlashBlade Report (Updated: June 2025).
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Content Platform
Ranking in File and Object Storage
15th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Pure Storage FlashBlade
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
All-Flash Storage (16th), Software Defined Storage (SDS) (8th)
 

Mindshare comparison

As of July 2025, in the File and Object Storage category, the mindshare of Hitachi Content Platform is 1.7%, up from 1.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 5.8%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage
 

Featured Reviews

Mir Gulzar Ahmed - PeerSpot reviewer
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
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Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform helps in efficient data management with the ease of server provisioning."
"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"The product provides the fastest technology."
"Companies can scale the solution."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"Hitachi is a big company, so it's a very strong product."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
More Hitachi Content Platform pros
"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."
"The initial setup is pretty easy and simple."
"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."
"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."
"The most valuable feature of this solution is performance."
"FlashBlade offers low latency, high throughput, and seamless scalability."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."
More Pure Storage FlashBlade pros
 

Cons

"The solution could use more integration with clouds."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."
"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"At present, it is complicated to use the CLI command."
"They could improve compatibility and offer a more user-friendly GUI."
"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."
More Hitachi Content Platform cons
"The speed could be improved."
"I would like to see more VM-Aware features in the next release of this solution."
"I would like to see more monitoring capability included in the next release of this solution."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."
"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."
More Pure Storage FlashBlade cons
 

Pricing and Cost Advice

"The price of the Hitachi Content Platform is very high."
"Hitachi is more expensive than StorageGRID."
"The product’s cost is average."
"The pricing could be better."
"Overall, it's costly."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Pricing is comparable to other solutions in the market."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"I rate the tool's pricing a seven to eight out of ten."
"The price could be cheaper."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"The price of this solution could be made more affordable."
"Our customers have seen a reduction in TCO."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
More Pure Storage FlashBlade pricing and cost advice
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
22%
Government
12%
Manufacturing Company
5%
Computer Software Company
14%
Educational Organization
12%
Financial Services Firm
11%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Hitachi Content Platform?
Integrating Hitachi Content Platform with existing systems is not challenging.
See all answers
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content Platform lacks the integration of block, file, and object on a single system. Alt...
See all answers
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to keep their long-term data on the platform. The platform is replacing their exist...
See all answers
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensure...
See all answers
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and performance it delivers, including quick response times.
See all answers
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
See all answers
 

Comparisons

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NetApp StorageGRID vs Hitachi Content Platform Logo
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Compared 19% of the time
Red Hat Ceph Storage vs Hitachi Content Platform Logo
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Compared 12% of the time
Dell PowerScale (Isilon) vs Hitachi Content Platform Logo
Dell PowerScale (Isilon) vs Hitachi Content Platform
Compared 8% of the time
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Dell PowerScale (Isilon) vs Pure Storage FlashBlade Logo
Dell PowerScale (Isilon) vs Pure Storage FlashBlade
Compared 20% of the time
Red Hat Ceph Storage vs Pure Storage FlashBlade Logo
Red Hat Ceph Storage vs Pure Storage FlashBlade
Compared 11% of the time
MinIO vs Pure Storage FlashBlade Logo
MinIO vs Pure Storage FlashBlade
Compared 11% of the time
VAST Data vs Pure Storage FlashBlade Logo
VAST Data vs Pure Storage FlashBlade
Compared 10% of the time
More Pure Storage FlashBlade Competitors
 

Product Reports

Buyer's Guide
Hitachi Content Platform
June 2025
Hitachi Content Platform reportDownload Hitachi Content Platform product report
Buyer's Guide
Pure Storage FlashBlade
June 2025
Pure Storage FlashBlade reportDownload Pure Storage FlashBlade product report
 

Also Known As

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
No data available
 

Overview

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage
 

Sample Customers

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Buyer's Guide
Hitachi Content Platform vs. Pure Storage FlashBlade
June 2025
Free Report: Hitachi Content Platform vs. Pure Storage FlashBlade
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