HPE Nimble Storage vs Hitachi Virtual Storage Platform comparison

HPE Nimble Storage vs. Hitachi Virtual Storage Platform

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, up from 3.1% compared to the previous year. The mindshare of HPE Nimble Storage is 2.5%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

A tool that offers protection against ransomware and other enterprise-level attacks

Ajit Pratap Kundan

PreSales Lead- Government & Defense at Accops Systems Pvt Ltd

HPE Nimble Storage's cost is very high, making it one of its downsides. HPE Nimble Storage's cost is very high compared with any HCI solutions, like HPE's SimpliVity, Nutanix, VMware, or Dell VxRail. A person requires a special skill set to operate HPE Nimble Storage because there are hardly any solutions similar to Nimble Storage in the market. The product's support can be made faster and more responsive if HPE trains its partners in such a way that they acquire more expertise on Nimble Storage through the training sessions. HPE Nimble Storage is dependent on only VMware vSphere Hypervisor. In the future, HPE has to make Nimble Storage feasible with other hypervisors like Microsoft Hyper-V, Nutanix Acropolis, and RHEV, meaning it should be hypervisor agnostic.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The high availability of the product is the most valuable feature."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Overall stability is very good. It is a very stable solution."

"The solution is very straightforward to set up."

"It has good, reliable, fast storage."

"The performance was decent."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The product offers high stability."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"This is a good product with high capabilities and high reliability."

"The technical support is great."

"The product has great data storage performance with a 100% data security and availability guarantee."

More Hitachi Virtual Storage Platform pros

"They could probably improve an organization with just about anything. It is all a matter of ease of use, ease of the implementation, etc."

"The most valuable features are the duplication and compression traffic. We have second storage that we can use for the synchronization of data between the data centers."

"It's very stable and fast, and I am very happy with the deduplication. It saves a lot of space, which is great."

"Updates are very easy to do when the customer is connected to the internet."

"Our virtual admins are able to take control of Nimble and know how to allocate the storage, whenever it is required, thus reducing time."

"It's given us more time to do the important things, less time worrying about SANs and failures and picking up the pieces. It just works."

"The solution's predictive analytics is good. It helps to save costs."

"InfoSight, for sure, has been the best feature so far."

More HPE Nimble Storage pros

Cons

"It is on the expensive side."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The tool's pricing is higher than competitors."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

"The snapshot and clone operation functions can be made easier."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

More Hitachi Virtual Storage Platform cons

"I would like to have integration into cloud providers, apart from HPE."

"The solution that I have is a hybrid, not a full flash. The hybrid version could be improved."

"The dashboard can be improved."

"I think the scalability of HPE Nimble Storage could be improved."

"Nimble requires its DNS to work in order to interface with VMware vCenter is a little thorn in my eye, but I am being nitpicky here."

"There is a new version of the Nimble and 3PAR systems called Alletra and they have a lot of new features."

"You could argue that it would be preferable if everything were cheaper in order to save taxpayer money."

"HPE Nimble Storage could be improved with some critical application or servers."

More HPE Nimble Storage cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Pricing could be better, because the cost is very high."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The solution is expensive."

"It is an expensive product. I rate its pricing a three out of ten."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

More Hitachi Virtual Storage Platform pricing and cost advice

"The first two that I bought were incredibly expensive, compared to the last five to seven that I have bought. The price has come way down, and it has been a year or so since we bought one."

"There is a one-time price for hardware, and with the software support, everything is included, such as software upgrades. The licensing of the solution is included in the cost of the hardware and the support is an extra cost. We have purchased support on an annual basis, but you can purchase support up front for up to seven years. We usually buy five years and near the time of the expiry, we sometimes extend it."

"HPE Nimble Storage didn't require a license at the time."

"From a price/performance perspective, Nimble simply can’t be beat. From a TCO perspective, the stability alone pays for itself."

"We are paying for the licensing yearly."

"It is more expensive than one of its competitors."

"If you are a super small company, the product is probably not right for you. It is out of your price range. Anything from mid-SMB up to enterprise, it is absolutely the right product."

"It is cost-effective, which is important for a service provider, because you're competing with hyper-scale providers who do things at extremely large scale, who tend to kill you on price if you're not careful."

More HPE Nimble Storage pricing and cost advice

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

What do you like most about Pure FlashArray X NVMe?

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

68%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

How does HPE Nimble Storage compare to VxRail?

HPE Nimble Storage dHCI Vs. VxRail One of the best things about the HPE Nimble Storage dHCI is the three, two, one, z...

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

What do you like most about HPE Nimble Storage?

The solution's predictive analytics is good. It helps to save costs.

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Primera vs HPE Nimble Storage

Compared 17% of the time

Dell Unity XT vs HPE Nimble Storage

Compared 16% of the time

Dell PowerStore vs HPE Nimble Storage

Compared 12% of the time

Pure Storage FlashArray vs HPE Nimble Storage

Compared 11% of the time

Tintri VMstore T7000 vs HPE Nimble Storage

Compared 2% of the time

More HPE Nimble Storage Competitors

Product Reports

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Pure FlashArray X NVMe

May 2025

Hitachi Virtual Storage Platform

May 2025

Download Hitachi Virtual Storage Platform product report

Download HPE Nimble Storage product report

HPE Nimble Storage

May 2025

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nimble Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Nimble Storage is a highly effective All-Flash Storage Array solution that aims to enable organizations to reliably store and access their data. Organizations across a wide variety of industries trust Nimble Storage to assist them with all of their data storage-based needs. It both tracks all of the IT architecture that an organization uses and protects that architecture from a variety of digital threats.

HPE Nimble Storage Benefits

Some of the ways that organizations can benefit by choosing to deploy HPE Nimble Storage include:

Increased security. Nimble Storage provides organizations with powerful layers of protection. It leverages predictive analytics powered by artificial intelligence and machine learning to keep businesses from suffering harm related to emerging threats. The AI and ML software identifies threats before they can threaten a user’s data.

Reduced costs and increase profits. Businesses that deploy Nimble Storage find that their overhead costs end up being significantly reduced by up to 49%. One of the reasons for this is that Nimble Storage uses a “pay as you go” subscription model which means that users never pay for more storage than they actually need.

Ease of use. Nimble Storage is simple for administrators to utilize. They can install it without any kind of outside assistance. It is also simple for the average administrator to manage without specialized training.

HPE Nimble Storage Features

Artificial intelligence. The backbone of Nimble Storage’s IT infrastructure is its AI software. The HPE InfoSight feature makes it so that administrators don’t need to make guesses when managing their data storage. It offers users suggestions as to what they can do to improve their storage performance.

Scaling. Nimble Storage gives users the ability to scale their data storage so that it appropriately meets their needs. They can both “scale up” or increase the sheer amount of data that they can store at a given time and “scale out” or increase their ability to perform effectively.

Hybrid storage. Nimble Storage has the ability to store data both on the cloud and on-premises so as to meet an organization’s storage requirements. Its multi-cloud feature enables users to seamlessly manage all of their data storage and utilization operations with ease.

Reviews from Real Users

HPE Nimble Storage is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are its ease of use and its powerful InfoSight analytics feature.

Andrew B., Head Of Information Technology at Zambia National Building Society, writes, “It's a very easy solution. Whenever I have a question, I find they have already provided a solution for it.”

Prataparao D., Technical Solution's Consultant for HPE Storage Devices at Karvy Innotech, says, “HPE Nimble Storage uses the InfoSight platform and it is useful because we can identify the faults and can analyze the performance. It has many other features. This feature is the best that I have observed from HPE Nimble Storage.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Ace Relocation, Atkins Nutritionals, Berkeley Research Group, Canadian International School, City of Hot Springs, Clackamas County, Corona-Norco Unified School District, Ideal Integrations, Linear Technology, P&O Maritime, Retail Apparel Group (RAG), Virtual Radiologic