Hitachi Virtual Storage Platform vs Nutanix Unified Storage (NUS) comparison

Hitachi Vantara and Nutanix are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #11 with an average rating of 8.1, while Nutanix is ranked #5 with an average rating of 8.8. Hitachi Vantara holds a 3.3% mindshare in AFS, compared to Nutanix’s 0.6% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 98% of Nutanix users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

The comparison between Hitachi Virtual Storage Platform and Nutanix Unified Storage (NUS) reveals distinct differences. Nutanix seems to have the upper hand due to its comprehensive features and ease of use.

Features: Hitachi Virtual Storage Platform is reliable, scalable, and essential for enterprise-level operations. Nutanix Unified Storage stands out for its integrated infrastructure, ease of management, and more user-friendly approach. Nutanix's feature set appears more holistic and well-rounded.

Room for Improvement: Hitachi users mention a need for improved automation, more intuitive management tools, and enhanced support. Nutanix users suggest enhancements in support, documentation, and minor feature adjustments.

Ease of Deployment and Customer Service: Hitachi's deployment is straightforward but requires significant expertise. Nutanix offers a simpler deployment process with more accessible support, giving Nutanix an edge in ease of use and customer service.

Pricing and ROI: Hitachi is viewed as cost-effective with solid ROI, although the initial setup cost can be high. Nutanix, while more expensive upfront, provides ROI through operational efficiency and reduced management complexity. Users deem Nutanix's higher price justified by its benefits.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS) Report (Updated: May 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Amarnath Charugundla

System Engineer at Tata Consultancy

Unified management and cost-effectiveness lead to positive experiences and future savings

Improvement is necessary wherein the memory or storage should not breach 90%, because if breached, it becomes unmanageable. We have to set alerts or CPU triggering for 95% for the first warning. Other activities on nodes or file systems should be properly maintained. We must monitor the dashboard for P1, P2 alerts in the Nutanix Unified Storage (NUS) file share system including SMB, NFS, objects, and blocks. Attention should be maintained for any alerts such as CPU, memory, and RAM alerts, as exceeding these creates issues within teams. If triggered to 95% and forgotten, it crosses the SLA breach, causing disturbances to application, web, and platform teams. Continuous monitoring on the Nutanix dashboard is essential. Even a highly experienced person in Nutanix Unified Storage (NUS) cannot provide a 10 rating out of 10 because it is a vast system. I would rate it eight from my perspective.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The most valuable feature of this solution is its ease of use."

"The latency is good."

"I appreciate the performance."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Overall stability is very good. It is a very stable solution."

More Pure FlashArray X NVMe pros

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The product's reliability has been crucial for our company's operations."

"Hitachi's technical support is perfect."

"This is one of the most reliable and dependable products on the market."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

More Hitachi Virtual Storage Platform pros

"I rate Nutanix Unified Storage (NUS) nine point five to ten, as it's easy to manage, scalable, has great performance, and includes advanced features."

"My opinion is that this solution has very good stability."

"The features I appreciate the most about Nutanix Unified Storage (NUS) are the compatibility with the market."

"We can utilize mixed storage block-sized objects and combine various databases within a unified interface."

"The most important point is the simplicity of the API integration. We can leverage the API integrations and connect our hybrid-cloud network environment with Nutanix's cloud storage."

"We migrated over to Nutanix and saw an immediate improvement in the performance."

"The solution is easy to use, share, and manage."

"The simplicity of management is valuable because, in more traditional environments, the platform updates are much more complex."

More Nutanix Unified Storage (NUS) pros

Cons

"They could add more support for file storage and different types of storage."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

"There is room for improvement in the pricing of the product."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"The UI for this solution needs to be improved."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"The solution is priced higher than its competitors."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

More Hitachi Virtual Storage Platform cons

"The analytics part of Nutanix Unified Storage is too big and should be made smaller and less resource-hungry."

"The implementation is a little bit complex and should be made easier."

"The solution is very expensive."

"If they can add an integrated DLP feature, it would be great."

"For future updates, I think Nutanix Unified Storage (NUS) should look at features similar to what ONTAP of NetApp is doing, such as tiering to the public cloud."

"The solution should increase its storage capabilities."

"I would not recommend Nutanix Unified Storage (NUS) to other users or developers because it does not support fiber channel (FC) or NVMe storage, and only supports iSCSI, which I believe is outdated technology in today's market."

"It is challenging to configure access control settings."

More Nutanix Unified Storage (NUS) cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The product is reasonably priced."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"This is an expensive solution."

"The costs were primarily in line with every other vendor at the time."

More Hitachi Virtual Storage Platform pricing and cost advice

"The pricing is a bit too high."

"It is not too high for what we are using."

"Its pricing is good to okay. It is not super inexpensive, but it is still competitive. Everything could always be lower."

"It is quite expensive otherwise as it comes with three-tier peer underlying hardware."

"It's not the cheapest solution. It's in line with other solutions, but it offers features that the competitors don't have at any price point, especially with regard to analytics and ransomware prevention. No one else has any sort of object-based storage available. Nutanix Unified Storage is a lot more feature-rich. This is a situation where you get what you pay for."

"It's competitive and attractive for moving things to it and then prioritizing those newly freed up resources for something else."

"The pricing of Nutanix is generally higher compared to other vendors, which is a common observation, but it provides value through its support and features offered to customers."

"Nutanix's pricing is definitely much better when compared to other storage providers. That was one of the main reasons we switched to this platform."

More Nutanix Unified Storage (NUS) pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Manufacturing Company

Government

Computer Software Company

31%

Educational Organization

12%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

What do you like most about Nutanix Unified Storage?

Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.

See all answers

What is your experience regarding pricing and costs for Nutanix Unified Storage?

Nutanix solutions are often perceived as premium-priced, but they deliver substantial ROI in terms of performance, re...

See all answers

What needs improvement with Nutanix Unified Storage?

In terms of improvement areas for Nutanix Unified Storage (NUS), pricing is a significant issue, and another aspect i...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Red Hat Ceph Storage vs Nutanix Unified Storage (NUS)

Compared 15% of the time

Dell PowerScale (Isilon) vs Nutanix Unified Storage (NUS)

Compared 15% of the time

MinIO vs Nutanix Unified Storage (NUS)

Compared 10% of the time

Microsoft Storage Spaces Direct vs Nutanix Unified Storage (NUS)

Compared 9% of the time

VAST Data vs Nutanix Unified Storage (NUS)

Compared 5% of the time

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Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

Nutanix Unified Storage (NUS)

June 2025

Download Nutanix Unified Storage (NUS) product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Nutanix Unified Storage provides high availability and seamless cloud platform integration, ensuring robust redundancy, scalability, and streamlined management. It supports hybrid cloud connectivity, enhancing storage security and performance.

Nutanix Unified Storage is designed for effective data protection across block, file, and object storage, offering features like ransomware detection and a centralized management interface through Prism Central. Users gain improved SLAs and IT cost savings through its efficient performance. Despite its user-friendly interface, there is a demand for enhanced security measures such as Multi-Factor Authentication and DLP. While its resilience is notable, users seek improvements in protocol compatibility, storage capabilities, pricing, and support processes.

What are the most important features of Nutanix Unified Storage?

User-Friendly Interface: Simplifies storage management and monitoring.
High Availability: Ensures continuous operation and reliability.
Seamless Cloud Integration: Compatible with platforms like Azure and AWS.
Robust Redundancy: Protects data against hardware failures.
Scalable Architecture: Easily adapts to growing data storage needs.
Ransomware Detection: Enhances data protection measures.

What benefits and ROI might users find in reviews?

Improved SLAs: Increased service reliability and performance.
IT Cost Savings: Reduces expenses through efficient resource use.
Enhanced Security: Stronger data protection and reduced risk.
Centralized Management: Easier control and monitoring from one dashboard.

Industries implement Nutanix Unified Storage for tasks such as file storage, database performance improvement, and storage solution consolidation. Companies deploying virtual machines, securing against ransomware, connecting hybrid clouds, and backing up data find it useful. It supports workloads like Citrix VDI, Kubernetes, and research data, assisting many organizations migrating from legacy storage for better cost efficiency and reduced data center footprints.

Nutanix

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco

Buyer's Guide

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

May 2025

Free Report: Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS) and other solutions. Updated: May 2025.

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