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HPE Alletra Storage vs NetApp AFF C-Series comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp AFF C-Series
Ranking in All-Flash Storage
27th
Average Rating
8.6
Reviews Sentiment
3.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of HPE Alletra Storage is 4.1%, down from 10.0% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.7%
HPE Alletra Storage4.1%
NetApp AFF C-Series0.7%
Other88.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
PS
Director at Varnitech Solution Private Limited
Disintegrated all‑flash storage has boosted ERP performance and delivers instant operational insights
I appreciate that HPE Alletra Storage is an all-flash NVMe storage with a disintegrated architecture, allowing me to enhance performance without needing to add capacity. If I'm buying the Alletra MP 10000 right now with two controllers and 24 NVMe drives, I can simply add a single controller to boost my performance without being stuck with the limit of two controllers at a time for upgrades. Seamless integration with existing infrastructure is absolutely important to our organization's strategy because otherwise, I would need to redo everything repeatedly, which consumes significant time. We do use the AI-driven insights in HPE Alletra Storage. The AI-driven insights for Alletra MP 10000 greatly assist our data operations by providing immediate access to insights without going into the storage or asking the storage administrator for data. This enables any storage manager to easily obtain insights regarding performance, IOPS requirements, disk usage, and compression ratios from anywhere in the world. In terms of predictive analytics features, HPE Alletra Storage automatically opens and enriches support cases with diagnostics during any storage issues, which drastically reduces the mean time to repair and eliminates manual log collection, resulting in much higher efficiency in support automation.
Shailendra Choudhary - PeerSpot reviewer
Solution Architect at a tech services company with 10,001+ employees
Reliable flash storage has delivered strong data reduction and secured sensitive information
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects. Every storage vendor has certain limitations, and this is not limited to NetApp; it applies to everyone in the industry. I do not see any other significant areas for improvement with NetApp AFF C-Series at this time. NetApp is working on their roadmap, which is solid, and they are developing certain features that are yet to be released.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space have good deduplication."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"The support has been very good from Pure Storage FlashArray."
"It gives us capacity planning."
"The code upgrades are very smooth."
"Overall, I am sure that Everpure FlashArray is the best option on the market."
"We have integrated the solution with VMware, and the process was seamless."
"I cannot imagine my workflow without Everpure FlashArray because I do not have any other type of storage in use."
"HPE Alletra Storage's capacity efficiency is notable due to the data reduction we get from it."
"The all-flash system we have is incredibly fast."
"It took nothing really to set it up. It was all online, and we were able to set it up and start using it within about three hours."
"HPE Alletra Storage provides a cloud-like operational model on-prem for managing data operations, such as deployment, provisioning, and data management."
"The performance is valuable. The NVMe performance with VDI plays a big role. There is efficiency of the array and replication between two sites. A lot of customers use Alletra for production and DR and do replication."
"Using HPE Alletra Storage has improved the performance of my storage and alleviated a bottleneck."
"The stability is incredible. We haven't had a single storage event since we put it into production."
"HPE Alletra Storage provides a cloud-like experience on-premises for managing data."
"NetApp offers a cost-effective solution with very robust hardware."
"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."
 

Cons

"The capability from Pure as far as sharing out files and things of that nature is a little bit lacking."
"The scalability of the solution is not as good as it probably could be."
"I feel like there is too much automation; the user doesn't have any manual input."
"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
"Scalability is not an easy option for Pure Storage, so you have to be very careful when you are getting that product for you."
"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"I would recommend improvements in the graphical user interface, specifically a detailed hardware view that would allow us to see the individual drives and individual controllers more easily, as currently, they are presenting only a higher-level view."
"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."
"I would like to see more parallelism in the next release of HPE Alletra Storage."
"For the 6000, we'd like to see active-active controllers."
"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."
"The solution could use more monitoring of their split-brain system controllers."
"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."
"Regarding the pricing aspect of HPE Alletra Storage, it is a bit on the higher side compared to Hitachi, but I think they need to work on that since Hitachi offers strong competition with their B26 and B28 models."
"Sometimes, with HP, there may be language barriers, and they seem to cycle through tech a lot more. That said, overall, I always get the answers I need."
"There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects."
"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."
 

Pricing and Cost Advice

"Pure Storage has not helped to reduce our HANA licensing costs."
"We feel that the pricing is fair and the licensing process was easy for both."
"We have seen a reduction in total cost of ownership."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"The price is very reasonable when compared to other solutions."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"So far, so good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"HPE was a clear winner on price per terabyte. It was very smooth."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"Its price can be optimized."
"It is reasonably priced."
"There is a license. HPE Alletra uses a cloud-based model."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
8%
Outsourcing Company
8%
Manufacturing Company
22%
Financial Services Firm
13%
Outsourcing Company
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
What needs improvement with NetApp AFF C-Series?
There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration...
What is your primary use case for NetApp AFF C-Series?
I would recommend NetApp AFF C-Series for various types of companies depending on the use case. A small company, an e...
What advice do you have for others considering NetApp AFF C-Series?
I recommend Dell PowerStore to some of my customers, but usually the differences are taken care of. I focus primarily...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Information Not Available
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF C-Series and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.