HPE Alletra Storage vs NetApp AFF C-Series comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #29 with an average rating of 8.0. Hewlett Packard Enterprise holds a 8.9% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HPE Alletra Storage and NetApp AFF C-Series based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE Alletra Storage vs. NetApp AFF C-Series Report (Updated: February 2026).

Buyer's Guide

HPE Alletra Storage vs. NetApp AFF C-Series

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 8.9%, up from 7.1% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	8.9%
Pure FlashArray X NVMe	1.5%
NetApp AFF C-Series	0.5%
Other	89.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Mishal Bhatt

Senior Storage Administrator at a manufacturing company with 10,001+ employees

Transition from costly infrastructure lowers expenses and improves hardware performance

NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable feature of this solution is its ease of use."

"The latency is good."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The solution is scalable."

More Pure FlashArray X NVMe pros

"The stability is incredible. We haven't had a single storage event since we put it into production."

"We have improved storage performance."

"The features of HPE Alletra Storage that I most appreciate are the super fast new NVMe drives, which are amazing."

"The uptime is excellent."

"The disaggregated architecture of HPE Alletra Storage MP is a key feature. The pay-as-you-grow model is a very solid and attractive feature. The 100% availability is essential."

"The solution has reduced my data management operation costs and time."

"Since the deduplication and replication parts are there, the data is compressed and stored, which is why users are happy with the storage performance."

"The features of HPE Alletra Storage that I appreciate the most are the ease of management via CLI, as we have written many homegrown scripts that access the CLI to automate our processes to either increase storage, create snapshots, and refresh snapshots."

More HPE Alletra Storage pros

"NetApp offers a cost-effective solution with very robust hardware."

"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"It is on the expensive side."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The UI for this solution needs to be improved."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

More Pure FlashArray X NVMe cons

"Cost-wise, it is a bit expensive compared to other vendors and competitors."

"My suggestion is that the HPE Alletra Storage or HPE storage portfolio should offer storage models that can accommodate NFS and file shares, and block shares in the same single enclosure or controller."

"When you configure it, the system has to be connected to the Internet. Otherwise, you cannot configure it. That is the most difficult part. They need to have something that does not require a connection to the Internet."

"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."

"Reducing the price for HPE Alletra Storage would be fantastic."

"HPE Alletra Storage could be improved by making the units lighter."

"The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."

"I would say that HPE Alletra Storage has not reduced my data management operation expenses at this time, because we aren't probably leveraging it as much as we could."

More HPE Alletra Storage cons

"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The licensing is on a yearly basis."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"It is reasonably priced."

"There is a license. HPE Alletra uses a cloud-based model."

"HPE was a clear winner on price per terabyte. It was very smooth."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

"Its price can be optimized."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"Its pricing is very competitive."

"So far, so good."

More HPE Alletra Storage pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

20%

Financial Services Firm

12%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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What needs improvement with NetApp AFF C-Series?

We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...

See all answers

What is your primary use case for NetApp AFF C-Series?

We are using NetApp C series for our VMware environments mainly.

See all answers

What advice do you have for others considering NetApp AFF C-Series?

Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE Primera vs HPE Alletra Storage

Compared 7% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

NetApp AFF A-Series vs NetApp AFF C-Series

Compared 26% of the time

NetApp FAS Series vs NetApp AFF C-Series

Compared 18% of the time

Huawei OceanStor Dorado vs NetApp AFF C-Series

Compared 14% of the time

NetApp AFF vs NetApp AFF C-Series

Compared 12% of the time

Dell PowerMax vs NetApp AFF C-Series

Compared 9% of the time

More NetApp AFF C-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

All-Flash Storage

January 2026

Download NetApp AFF C-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

NetApp AFF C-Series enhances data storage efficiency and performance, seamlessly handling high workloads and data management tasks. It is leveraged for high-speed data accessibility, optimization, supporting critical applications, and delivering reliable performance in dynamic environments.

NetApp AFF C-Series is appreciated for its high performance, flexibility, and efficient data management. It offers seamless integration with cloud services, snapshot technology, and scalability. Users value its ease of setup, strong support, robust automation capabilities, reliable data protection, and fast response times. However, areas for improvement include better initial setup documentation, system stability during high I/O operations, more seamless integration with third-party cloud services, improved customer support response times, enhanced data analytics capabilities, and a more intuitive management dashboard.

What are the most important features of NetApp AFF C-Series?

High performance: Ideal for handling high workloads and ensuring swift data accessibility.
Flexibility: Seamless integration with cloud services.
Efficient data management: Advanced snapshot technology and scalability.
Ease of setup: Straightforward installation process.
Strong support: Robust customer support when needed.
Automation: Efficient automation capabilities for streamlined processes.
Data protection: Reliable safeguards for critical data.
Fast response times: Quick reaction to data requests and operations.

What benefits and ROI should users look for in reviews?

Data storage efficiency: Reduction in storage costs due to high efficiency.
Performance: Improved productivity with high-speed data access.
Reliability: Consistent performance in dynamic environments.
Support for critical applications: Ensures critical business applications run smoothly.
Cloud integration: Enhanced flexibility with seamless cloud service integration.
Scalability: Future-proofing storage needs with scalable solutions.

NetApp AFF C-Series is implemented across industries where data storage efficiency and performance are critical. In finance, it supports high-speed transactions, while in healthcare, it ensures reliable management of sensitive medical records. In the technology sector, it offers robust support for dynamic, data-intensive applications, enhancing overall business performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. NetApp AFF C-Series

February 2026

Free Report: HPE Alletra Storage vs. NetApp AFF C-Series

Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF C-Series and other solutions. Updated: February 2026.

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