HPE Alletra Storage vs NetApp AFF C-Series comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #29 with an average rating of 8.0. Hewlett Packard Enterprise holds a 9.2% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HPE Alletra Storage and NetApp AFF C-Series based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: January 2026).

Buyer's Guide

All-Flash Storage

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 6.4% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.2%
Pure FlashArray X NVMe	1.4%
NetApp AFF C-Series	0.5%
Other	88.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Mishal Bhatt

Senior Storage Administrator at a manufacturing company with 10,001+ employees

Transition from costly infrastructure lowers expenses and improves hardware performance

NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The solution is very straightforward to set up."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The high availability of the product is the most valuable feature."

"What I really like about this program, is that it is easy to use and easy to configurate."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

"The features of HPE Alletra Storage that I most prefer are its speed, as we were having issues with some of our VMs running into wait time on the older all-flash unit, and moving to the new Alletra's fixed the issue with no tweaking, no tuning, and it's awesome—basically set and forget, as Nimble has always been."

"The feature of HPE Alletra Storage that I appreciate the most is manageability."

"The features of HPE Alletra Storage that I prefer most are storage."

"The all-flash system we have is incredibly fast."

"The feature I appreciate most about HPE Alletra Storage is compression."

"The overall redundancy and performance of the system is valuable."

"HPE Alletra Storage provides a cloud-like operational model on-prem for managing data operations, such as deployment, provisioning, and data management."

"The feature I appreciate the most about HPE Alletra Storage is how easy it is to provision storage."

More HPE Alletra Storage pros

"NetApp offers a cost-effective solution with very robust hardware."

Cons

"The tool's pricing is higher than competitors."

"I'd like to see the product implement active replication for vehicles such as VMware."

"There are some challenges with data encryption and reduction."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Maybe the price can be reduced since the solution is very expensive."

More Pure FlashArray X NVMe cons

"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."

"HPE has come out with the essential part of a new feature, and I would like to see that completely implemented in the next release."

"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."

"We had some support engineers who were not qualified to do the work, and we had to wait until we could get some qualified people to come out to fix it, which was a low point from support."

"Technical support from HPE can be hit and miss."

"I cannot think of a specific area that needs improvement."

"Cost-wise, it is a bit expensive compared to other vendors and competitors."

"The best way forward is to continue keeping the product lines within the Alletra brand specialized to what makes them good, ensuring that the features from where 3PAR was good, Nimble was good, and Apollo was good are maintained so that customers who have relied on them can continue to count on their availability."

More HPE Alletra Storage cons

"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"It is fairly priced. It is in line with industry standard pricing and cost models."

"There is a license. HPE Alletra uses a cloud-based model."

"It is reasonably priced."

"Overall, it was good. It had a good price per gigabyte."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"So far, so good."

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Manufacturing Company

20%

Financial Services Firm

12%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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What needs improvement with NetApp AFF C-Series?

We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...

See all answers

What is your primary use case for NetApp AFF C-Series?

We are using NetApp C series for our VMware environments mainly.

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What advice do you have for others considering NetApp AFF C-Series?

Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE Primera vs HPE Alletra Storage

Compared 8% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

NetApp AFF A-Series vs NetApp AFF C-Series

Compared 27% of the time

NetApp FAS Series vs NetApp AFF C-Series

Compared 20% of the time

NetApp AFF vs NetApp AFF C-Series

Compared 14% of the time

NetApp NVMe AFF A800 vs NetApp AFF C-Series

Compared 11% of the time

Dell PowerMax vs NetApp AFF C-Series

Compared 8% of the time

More NetApp AFF C-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

All-Flash Storage

January 2026

Download NetApp AFF C-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

NetApp AFF C-Series enhances data storage efficiency and performance, seamlessly handling high workloads and data management tasks. It is leveraged for high-speed data accessibility, optimization, supporting critical applications, and delivering reliable performance in dynamic environments.

NetApp AFF C-Series is appreciated for its high performance, flexibility, and efficient data management. It offers seamless integration with cloud services, snapshot technology, and scalability. Users value its ease of setup, strong support, robust automation capabilities, reliable data protection, and fast response times. However, areas for improvement include better initial setup documentation, system stability during high I/O operations, more seamless integration with third-party cloud services, improved customer support response times, enhanced data analytics capabilities, and a more intuitive management dashboard.

What are the most important features of NetApp AFF C-Series?

High performance: Ideal for handling high workloads and ensuring swift data accessibility.
Flexibility: Seamless integration with cloud services.
Efficient data management: Advanced snapshot technology and scalability.
Ease of setup: Straightforward installation process.
Strong support: Robust customer support when needed.
Automation: Efficient automation capabilities for streamlined processes.
Data protection: Reliable safeguards for critical data.
Fast response times: Quick reaction to data requests and operations.

What benefits and ROI should users look for in reviews?

Data storage efficiency: Reduction in storage costs due to high efficiency.
Performance: Improved productivity with high-speed data access.
Reliability: Consistent performance in dynamic environments.
Support for critical applications: Ensures critical business applications run smoothly.
Cloud integration: Enhanced flexibility with seamless cloud service integration.
Scalability: Future-proofing storage needs with scalable solutions.

NetApp AFF C-Series is implemented across industries where data storage efficiency and performance are critical. In finance, it supports high-speed transactions, while in healthcare, it ensures reliable management of sensitive medical records. In the technology sector, it offers robust support for dynamic, data-intensive applications, enhancing overall business performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

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Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage. Updated: January 2026.

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