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HPE Primera vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Primera
Ranking in All-Flash Storage
14th
Average Rating
8.4
Reviews Sentiment
5.6
Number of Reviews
43
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
24th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of HPE Primera is 1.9%, down from 4.0% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
HPE Primera1.9%
NetApp EF-Series All Flash Arrays1.3%
Other89.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MR
Storage Architect at DXC Technology
Improved data compression has maximized storage capacity and simplifies daily operations
In terms of advantages, I don't see any improvements needed; however, when comparing HPE Primera with Hitachi and KvSP Harrison, it's not on the enterprise level, but we can go ahead with mid-level to enterprise cloud solutions. I don't have any specific ideas for additional features for HPE Primera in the next release; currently, all the features seem good, and I don't see any missing functionalities. I believe architecture could be scaled up to rate controllers, but I don't have any specific suggestions for improvements. Stability could be improved because maintenance-wise, issues with the controllers can sometimes be challenging; enhancements in high availability architecture could help.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is the support."
"You can get your storage access within two minutes, which is great, because it is a lot quicker for our team to get the servers up and running."
"One could tell, the minute we switched to this program, everything ran a lot faster."
"It's reduced our overhead management time on storage, since it is so simple to get in and just provision a volume, present it to the host, and then you are done."
"The most valuable feature is its upgradeability."
"The performance and the ever-growing maintenance are the most valuable features of this solution."
"I like the speed, and I like the API and how programmable it is."
"We have perfect run through times and latency."
"It's an excellent solution, HPE definitely stands behind it, and I would put it up against most of the storage arrays that are out there because it is enterprise-class."
"HPE Primera is stable."
"The product is stable."
"For over a year, I have not seen any downtime in the product."
"The performance is very good."
"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."
"Scalability-wise, I rate the solution a ten out of ten."
"The ROI for HPE Primera is good, I'm happy with it because it's an all-flash array solution, and there's this huge capacity of SSD all-flash disks, electricity expenses for HPE Primera are lower, and its storage capacity is higher."
"This storage solution is both stable and scalable, and it works for our needs."
"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"The management of it is very simple. that is the most valuable feature."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."
"The NetApp EF-Series gave our organization easy access to our databases, and what's great about this solution is that it speeds up our data store because it is a cheap solution for flash performances."
"The ease of use is the most valuable feature; something that we can use for a flash and all-flash type of environment that we can really put a heavy workload on."
 

Cons

"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
"The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
"I would like some form of QoS implemented. As a service provider, it would be beneficial to have it."
"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."
"In the next release, I would like to see file-level encryption."
"For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
"The solution could improve the reporting."
"The cost of HPE Primera could be lower."
"The reporting console can be improved with out of the box reports."
"There are certain features that require engineering-level access, which should be accessible to storage admins as well."
"We have not had a good experience with support from HPE Primera. They can improve."
"There are certain shortcomings in the technical support offered by HPE where improvements are required."
"We would like to have more flash storage and its stability. This is an area of challenge for us."
"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end."
"Better support technicians for CAPP."
"Here in Egypt, we do not have an official office or central point of support."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"It's very difficult to manage the CLI."
"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."
"They could improve the product’s tools."
"The solution should really build out a more hyper-converged product."
"There could be an improvement when it comes to SLA support, it could be faster."
 

Pricing and Cost Advice

"There is an annual or perpetual license required for this solution."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"It is light years beyond anything else with the same price point."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"We are finding the TCO of flash to be lower than SSD implementations."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"The cost has room for improvement."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."
"The product is expensive."
"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"The price of this solution is good for medium-sized and large businesses."
"The cost is $75,000 for a three-year contract."
"The license for HPE Primera is all-inclusive."
"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"The price point for EF is considerably lower than the alternatives."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Computer Software Company
13%
Manufacturing Company
12%
Financial Services Firm
9%
Government
8%
Construction Company
17%
Manufacturing Company
8%
Performing Arts
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise17
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE Primera?
Regarding pricing, HPE Primera is moderate; it's neither cheap nor costly, but it's a reliable solution with reasonab...
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
What is your primary use case for NetApp EF-Series All Flash Arrays?
There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...
 

Also Known As

Pure Storage FlashArray
Primera
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Primera vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: June 2026.
900,838 professionals have used our research since 2012.