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HPE Primera vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Primera
Ranking in All-Flash Storage
15th
Average Rating
8.4
Reviews Sentiment
5.6
Number of Reviews
43
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
30th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of HPE Primera is 1.8%, down from 3.8% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Primera1.8%
NetApp EF-Series All Flash Arrays1.4%
Other89.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MR
Storage Architect at DXC Technology
Improved data compression has maximized storage capacity and simplifies daily operations
In terms of advantages, I don't see any improvements needed; however, when comparing HPE Primera with Hitachi and KvSP Harrison, it's not on the enterprise level, but we can go ahead with mid-level to enterprise cloud solutions. I don't have any specific ideas for additional features for HPE Primera in the next release; currently, all the features seem good, and I don't see any missing functionalities. I believe architecture could be scaled up to rate controllers, but I don't have any specific suggestions for improvements. Stability could be improved because maintenance-wise, issues with the controllers can sometimes be challenging; enhancements in high availability architecture could help.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to use."
"It is noticeably easier to manage than other appliances that we have."
"The first year, we started out with one or five terabytes and it took what was 20 terabytes of storage down to less than one terabyte."
"I have never experienced an outage with the product or had any support that was below excellent."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"If it's financially viable for you and you can afford it, it's worth it."
"The solution offers amazing performance."
"The most important feature of any storage array is its reliability, measured by its uptime."
"The ROI for HPE Primera is good, I'm happy with it because it's an all-flash array solution, and there's this huge capacity of SSD all-flash disks, electricity expenses for HPE Primera are lower, and its storage capacity is higher."
"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."
"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."
"The initial setup was simple."
"It's an excellent solution, HPE definitely stands behind it, and I would put it up against most of the storage arrays that are out there because it is enterprise-class."
"The performance of the solution is good."
"If you're using HPE, then I would recommend HPE Primera because its performance is very good."
"The interface is simplified."
"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."
"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."
"Our batch processing time went down from 14 hours to seven hours with this solution."
"The most valuable feature of this solution is the performance of the database access."
"It's still worth purchasing as the support is good and also the performance is very good."
"The most valuable feature is the ability to set a specific margin of performance to a specific workload."
"This storage solution is both stable and scalable, and it works for our needs."
"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."
 

Cons

"The solution is not cheap."
"I would like to see box-to-box encryption on replication included in the next release."
"I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task."
"Pure Storage support could be a little better."
"There are many features which need to be added, particularly on the replication side."
"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."
"We have not had a good experience with support from HPE Primera. They can improve."
"On the controller side, I would like to see NAS capabilities."
"The product’s price needs improvement."
"Their support is fine although it can be slow."
"The solution could improve the reporting."
"HPE Primera is scalable, it covers our needs, but if our needs are too big, the support or expansion is limited."
"The pricing is very high."
"Better integration with other brands is important so we would like to see it easier to integrate."
"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."
"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."
"The EF-Series is not the most scalable solution."
"For us, in our country, the solution is a bit expensive."
"They could improve the product’s tools."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"I would like to shrink it more, if we can. The smaller, the better."
 

Pricing and Cost Advice

"I would prefer that they lower their pricing."
"There are no licensing fees aside from the support."
"Pure Storage has not helped us to reduce our licensing costs."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"For us, as the customer, it reduced the price of the management."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."
"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."
"The license for HPE Primera is all-inclusive."
"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."
"The price of this solution is good for medium-sized and large businesses."
"The solution is quite cost-effective."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"The pricing of this solution is competitive with other vendors here in Egypt."
"Adding more capacity will increase the cost."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"NetApp EF-Series All Flash Arrays is an expensive product."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
8%
Government
8%
Construction Company
17%
Comms Service Provider
8%
Performing Arts
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise17
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE Primera?
Regarding pricing, HPE Primera is moderate; it's neither cheap nor costly, but it's a reliable solution with reasonab...
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Also Known As

Pure Storage FlashArray
Primera
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Primera vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.