HPE Primera vs NetApp EF-Series All Flash Arrays comparison

HPE Primera vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 2.6%, down from 4.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
HPE Primera	2.6%
Pure FlashArray X NVMe	1.6%
NetApp EF-Series All Flash Arrays	1.0%
Other	94.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Being able to have broken files on-site on the same appliance is quite useful."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The most valuable feature of this solution is its ease of use."

"The solution uses newer technology for deduplication and compression."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The most valuable features of this solution are its ease of use and performance."

More Everpure FlashArray X NVMe pros

"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."

"It serves as the primary storage in my production environment."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"It is a stable and scalable solution with quick and efficient storage capability."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"HPE Primera is scalable."

"HPE provides good support through their customer service."

More HPE Primera pros

"The benefits are better up-time, better response time."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"Our batch processing time went down from 14 hours to seven hours with this solution."

"It's still worth purchasing as the support is good and also the performance is very good."

"I would recommend it. It is very stable, fast, and offers good support."

"Its performance is most valuable. This solution is much faster than other as well as older storage solutions. The performance of the system is very good. We are getting 50 times better experience than the older storages. We are using AFF 300. It also has native cloud integration and most of the features."

"The most valuable feature of this solution is its speed."

More NetApp EF-Series All Flash Arrays pros

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"The software layer has to improve."

"They could add more support for file storage and different types of storage."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"The software layer has to improve."

"In terms of what needs improvement, the dashboard and management could be simplified."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Everpure FlashArray X NVMe cons

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"We cannot use this storage for critical applications and data."

"The solution has good performance but it could improve further."

"The pricing is very high."

"The solution's compression ratio feature could be improved."

"We cannot use this storage for critical applications and data."

More HPE Primera cons

"The support of the product is an area with certain shortcomings where improvements are required."

"NetApp could improve the speed of the rebuilding rate."

"I guess the user interface could be a little more streamlined."

"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"Obviously to a small, medium size business, you're probably not going to recommend it because it's probably overkill."

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Everpure FlashArray X NVMe pricing and cost advice

"HPE Primera is an expensive product but has competitive pricing."

"The cost is $75,000 for a three-year contract."

"HPE Primera is less expensive than HPE Alletra."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The product is expensive."

"The price of this solution is good for medium-sized and large businesses."

"I believe HPE Primera and Pure Storage are similar in price."

More HPE Primera pricing and cost advice

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"The price point for EF is considerably lower than the alternatives."

"This solution is not available to many users because the cost is very expensive."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

More NetApp EF-Series All Flash Arrays pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

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884,976 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Government

Computer Software Company

10%

Performing Arts

10%

Marketing Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

Dell PowerStore vs Everpure FlashArray X NVMe

Comparisons

Compared 12% of the time

HPE Alletra Storage vs Everpure FlashArray X NVMe

Compared 10% of the time

Dell PowerMax vs Everpure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Everpure FlashArray X NVMe

Compared 8% of the time

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HPE Alletra Storage vs HPE Primera

Compared 24% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 24% of the time

HPE Nimble Storage vs HPE Primera

Compared 7% of the time

Dell PowerStore vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

HPE Alletra Storage vs NetApp EF-Series All Flash Arrays

Compared 8% of the time

Lenovo ThinkSystem DE Series vs NetApp EF-Series All Flash Arrays

Compared 8% of the time

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Product Reports

Everpure FlashArray X NVMe

Download Everpure FlashArray X NVMe product report

HPE Primera

Download HPE Primera product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Primera

NetApp EF540, NetApp EF-Series

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

HPE Primera vs. NetApp EF-Series All Flash Arrays