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HPE Primera vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
10th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
40
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.2% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The solution is scalable."
"The solution is very straightforward to set up."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"What I really like about this program, is that it is easy to use and easy to configurate."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."
"HPE Primera is used for shared storage."
"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."
"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."
"For over a year, I have not seen any downtime in the product."
"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."
"HPE Primera is stable."
"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."
"Pure Storage FlashArray has significantly improved our data center performance. It handles high workloads efficiently, providing better performance in the environment. With increased storage capacity, it has led to improved overall system performance. The tool's technology is a standout feature. It has helped me reduce storage costs by 15 percent."
"You can even review the devices from your phone. You don't need to be connected to your company's website or VPN to access alerts and reports. While you can't manage the devices using your phone, you can review all the important details about the machine."
"We have tons of capacity on it."
"It has made working with storage as easy and simple as it should be."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"The amount of throughput that we're getting is really nice."
"The code upgrades are very smooth."
"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
 

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"The software layer has to improve."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"There is room for improvement in the pricing of the product."
"It is on the expensive side."
"I'd like to see the product implement active replication for vehicles such as VMware."
"Only HPE can manage the product."
"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."
"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."
"The product’s price needs improvement."
"The product's stale snapshots feature needs improvement."
"There are certain shortcomings in the technical support offered by HPE where improvements are required."
"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."
"This solution would be expensive for small business and it could be priced more competitively for that market."
"What it needs to do is work a little closer with solutions, like VMware, so it understands the particular workloads that are on it. Today, it does not understand the applications which are running against it."
"I would like to see a Nagios monitoring plugin which watches the health and performance of the system. The only one available just checks volume capacity."
"Self-backup is the only feature lacking in this solution."
"There are a lot of things to improve."
"Larger capacity and more storage ports would be the two things I'd like to see."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"I would rate this solution an eight. To make it a ten it would have to be a little cheaper."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The support cost per array is about $20,000 a year for 24/7 support."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"The product is expensive."
"The cost is $75,000 for a three-year contract."
"The price of HPE Primera could improve, it is expensive."
"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
"The price of the solution should be cheaper."
"HPE Primera is less expensive than HPE Alletra."
"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."
"The price of this solution is good for medium-sized and large businesses."
"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."
"We purchased a license to use this solution and we pay for the storage ourselves."
"Pure Storage has not helped to reduce our HANA licensing costs."
"The solution could be cheaper."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"There are no licensing fees or other costs."
"Pricing is very competitive, and it's better than other competitors."
"Pure Storage has not helped us to reduce our licensing costs."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
44%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
Educational Organization
34%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Primera vs. Pure Storage FlashArray and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.