HPE Primera vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8, while Pure Storage is ranked #15 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.6% mindshare in AFS, compared to Pure Storage’s 2.0% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Primera provide advanced storage solutions with key differences. Users prefer Pure Storage FlashBlade's pricing and support, but HPE Primera stands out for its features, making it a valuable choice despite a higher price.

Features: Pure Storage FlashBlade is known for its scalability, high performance, and effectiveness in high-data demand environments. HPE Primera receives praise for robust disaster recovery, integration capabilities, and advanced functionalities, particularly in enterprise settings.

Room for Improvement: Pure Storage FlashBlade users highlight occasional software stability issues, the need for more comprehensive analytics tools, and better integration options. HPE Primera users note room for improvement in system updates, energy efficiency, and user interface design.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is often praised for its straightforward deployment process and reliable support team, leading to high user satisfaction. HPE Primera, though slightly more complex to deploy, is supported by strong customer service that guides users effectively through the process. Pure Storage FlashBlade demonstrates a slight edge in deployment ease.

Pricing and ROI: Pure Storage FlashBlade is seen as cost-effective with a quicker ROI, aligning well with budget-conscious buyers. HPE Primera, though more expensive, justifies its cost through long-term value and features, delivering substantial ROI over time. Pure Storage FlashBlade stands out for affordability, whereas HPE Primera is valued for its premium returns.

To learn more, read our detailed HPE Primera vs. Pure Storage FlashBlade Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

September 2025

Download the complete report

Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.0%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Pure Storage FlashBlade	2.0%
Other	93.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

High performance and throughput enhance IT backup management

The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"I appreciate the performance."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is reliability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"The product has better replication features than the previous products."

"It is a stable solution...It is a scalable solution."

"HPE Primera is scalable."

"The product's initial setup phase was easy."

"HPE provides good support through their customer service."

"The performance is very good."

"One of the most valuable features is the ease of deployment."

More HPE Primera pros

"It performs well and it is also very fast."

"We have seen a reduction in the total cost of ownership by around 20%."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"Approximately 40% to 50% of my time is saved using Pure Storage FlashBlade compared to different products."

"Speed and ease of use are the two most valuable features."

More Pure Storage FlashBlade pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"The tool's portfolio is minimal. It is expensive."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"The reporting console can be improved with out of the box reports."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"The initial setup is not straightforward."

"Primera should be more user-friendly."

"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."

More HPE Primera cons

"Its configuration should be easier."

"There could be improvements in public cloud integration."

"I have not seen ROI."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"I would like to see better integration."

"I want efficiency. FlashBlade doesn't have efficiency now."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"HPE Primera is less expensive than HPE Alletra."

"The cost is $75,000 for a three-year contract."

"The price of the solution should be cheaper."

"The product is expensive."

"The price of HPE Primera could improve, it is expensive."

More HPE Primera pricing and cost advice

"The pricing for FlashBlade is between cheap and moderate."

"Our licensing is renewed annually."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The price could be cheaper."

"I rate the tool's pricing a seven to eight out of ten."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"I understand that it is competitively priced compared to other brands."

"We used a reseller for the purchase."

More Pure Storage FlashBlade pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

868,787 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 34% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 9% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Buyer's Guide

Pure Storage FlashBlade

September 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

September 2025

Free Report: HPE Primera vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Primera vs. Pure Storage FlashBlade and other solutions. Updated: September 2025.

DOWNLOAD NOW

868,787 professionals have used our research since 2012.

See our HPE Primera vs. Pure Storage FlashBlade report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.