HPE Primera vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8, while Pure Storage is ranked #15 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.8% mindshare in AFS, compared to Pure Storage’s 1.9% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Primera provide advanced storage solutions with key differences. Users prefer Pure Storage FlashBlade's pricing and support, but HPE Primera stands out for its features, making it a valuable choice despite a higher price.

Features: Pure Storage FlashBlade is known for its scalability, high performance, and effectiveness in high-data demand environments. HPE Primera receives praise for robust disaster recovery, integration capabilities, and advanced functionalities, particularly in enterprise settings.

Room for Improvement: Pure Storage FlashBlade users highlight occasional software stability issues, the need for more comprehensive analytics tools, and better integration options. HPE Primera users note room for improvement in system updates, energy efficiency, and user interface design.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is often praised for its straightforward deployment process and reliable support team, leading to high user satisfaction. HPE Primera, though slightly more complex to deploy, is supported by strong customer service that guides users effectively through the process. Pure Storage FlashBlade demonstrates a slight edge in deployment ease.

Pricing and ROI: Pure Storage FlashBlade is seen as cost-effective with a quicker ROI, aligning well with budget-conscious buyers. HPE Primera, though more expensive, justifies its cost through long-term value and features, delivering substantial ROI over time. Pure Storage FlashBlade stands out for affordability, whereas HPE Primera is valued for its premium returns.

To learn more, read our detailed HPE Primera vs. Pure Storage FlashBlade Report (Updated: July 2025).

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

July 2025

Download the complete report

Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 4.9% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"What I really like about this program, is that it is easy to use and easy to configurate."

"One of the best features is the support, which is excellent."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The solution is very straightforward to set up."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"The most valuable feature of HPE Primera is its performance and simple replication."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"The product has better replication features than the previous products."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"It is a stable solution...It is a scalable solution."

"HPE Primera is used for shared storage."

"The performance of the solution is good."

More HPE Primera pros

"The most valuable feature is Safe Mode."

"The most valuable features are the Metro clustering, and disaster recovery."

"Speed and ease of use are the two most valuable features."

"We have seen a reduction in the total cost of ownership by around 20%."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"Using this solution has made our backups more reliable."

"It uses the same platform for connectivity so integration is seamless."

"The main feature I have found to be product replication."

More Pure Storage FlashBlade pros

Cons

"The UI for this solution needs to be improved."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"They could add more support for file storage and different types of storage."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"The reporting console can be improved with out of the box reports."

"The initial setup is not straightforward."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"The product’s price needs improvement."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

More HPE Primera cons

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"I want efficiency. FlashBlade doesn't have efficiency now."

"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"The speed could be improved."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"HPE Primera service is cost-effective."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The solution’s pricing is affordable and worth the money."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

More HPE Primera pricing and cost advice

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"We used a reseller for the purchase."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Our licensing is renewed annually."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"I feel that the price could always be lowered."

"Licensing fees are paid yearly."

More Pure Storage FlashBlade pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

865,295 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Government

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 22% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

August 2025

Download HPE Primera product report

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

July 2025

Free Report: HPE Primera vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Primera vs. Pure Storage FlashBlade and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,295 professionals have used our research since 2012.

See our HPE Primera vs. Pure Storage FlashBlade report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.