HubSpot CRM vs Insightly CRM comparison

Why PeerSpot?

HubSpot and Insightly are both solutions in the CRM category. HubSpot is ranked #4 with an average rating of 8.1, while Insightly is ranked #66. HubSpot holds a 1.4% mindshare in CRM, compared to Insightly’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Insightly users who would recommend it.

HubSpot CRM

Read 51 HubSpot CRM reviews

7,240 Views
7,023 Comparison Views

98% willing to recommend

Insightly CRM

Read 1 Insightly CRM review

1,689 Views
1,689 Comparison Views

100% willing to recommend

HubSpot CRM

Insightly CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot CRM and Insightly CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Zoho, Microsoft, Salesforce and others in CRM.

To learn more, read our detailed CRM Report (Updated: October 2026).

Buyer's Guide

CRM

October 2026

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Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

4th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Insightly CRM

Ranking in CRM

66th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of HubSpot CRM is 1.4%, up from 1.4% compared to the previous year. The mindshare of Insightly CRM is 0.4%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.4%
Insightly CRM	0.4%
Other	98.2%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Highly scalable, easy to use, flexible, and affordable

In terms of areas for improvement in Insightly, it would be the project management functionality. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want. For example, in the software developer world, we use the Agile or Scrum methodology, which has a completely different project management system than Insightly. Sadly, Insightly doesn't support that well. You would need to create some custom objects in order for that to work correctly. Also, even without the Scrub methodology or other types of project management styles, Insightly needs support with how it manages its pipelines and activity sets. The access to making templated tasks is very limited. If Insightly could expand access to activity sets and create more flexible project management features, that would be a big win for the CRM. The things I would like to see as a developer and as a consultant for my clients would be more integration and more updates with the project management. When it comes to additional features, I would like to see the ability to connect other data sources inside the dashboard reporting. For example, if you would like to see your sales organization and how many activities you made on a contact, how many phone calls, emails, text messages, etc., Insightly should be able to show that information in the opportunity or the sales report. That would be very valuable, to get data from the contact, not from the opportunity, and see those data points together. Right now, they are silent. There is just a data opportunity report and a contact report. Insightly should put some type of API connection or integration to update the activity into the opportunity record to link it so you would be able to see it. Right now it is siloed but it would be useful to create API connections to automate that so that salespeople don't have to link it to the contact and the opportunity. The AI connection of automation should do that for you like in other software systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is user-friendly for sales personnel and other salespeople."

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"Through this solution, you now have the ability to do marketing campaigns, mass email automation, plugging you with your social media, your website, etc."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The feature that is beneficial from HubSpot CRM is business intelligence."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"The setup is very easy."

More HubSpot CRM pros

"The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use."

Cons

"The price of HubSpot CRM is expensive."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality."

"The solution's user interface can be simpler with features that are easy to navigate."

"The response time is slow. It takes time for them to come back with solutions."

"The initial setup could be faster as it currently takes a lot of time."

"There is a limitation with the integration with other tools or workflows."

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

More HubSpot CRM cons

"Project management in Insightly could use some improvement. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want."

Pricing and Cost Advice

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"Pricing is based on the number of users."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The price of the solution could improve because it is expensive."

"We use a paid version of Hubspot and we have an annual license."

"HubSpot CRM is affordable."

More HubSpot CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

13%

Financial Services Firm

11%

Comms Service Provider

11%

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	5
Large Enterprise	9

No data available

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

My experience with pricing, setup cost, and licensing has been pretty straightforward; HubSpot CRM offers a zero human sign-up to try and no pressure calls with their salespeople, which I really lo...

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What is your primary use case for HubSpot CRM?

I have been using HubSpot CRM for at least eight years. My main use case for HubSpot CRM is to manage my pipeline and all my customer relationships, handling everything to do with calls, notes, and...

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What advice do you have for others considering HubSpot CRM?

HubSpot CRM is deployed in my organization on the cloud; it is subscription-based and hosted on the cloud, so HubSpot CRM is not on my premises or hybrid. I'm not sure which cloud provider is used ...

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

October 2026

Download HubSpot CRM product report

Buyer's Guide

CRM

October 2026

Download Insightly CRM product report

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Insightly CRM provides organizations with robust tools to optimize customer relationship management, enhancing efficiency and data integration across various business processes.

Designed to streamline sales, marketing, and project management, Insightly CRM enables businesses to build meaningful customer interactions while maintaining seamless data continuity. It offers a flexible approach to managing customer information and integrates with numerous platforms to support diverse business operations and growth strategies.

What are the key features of Insightly CRM?

Contact Management: Centralizes contact information, enabling easy access and organization.
Email Tracking: Monitors email communications, providing valuable insights into customer interactions.
Task and Project Management: Facilitates planning and execution of projects with efficient task allocation.
Automatic Lead Routing: Streamlines lead distribution to appropriate team members, enhancing response times.
Dashboard and Reporting: Delivers customizable reports and dashboards for data-driven decision-making.

What benefits and ROI can users expect from Insightly CRM?

Enhanced Collaboration: Fosters teamwork by sharing crucial information across departments.
Improved Efficiency: Reduces manual tasks through automation, boosting productivity.
Scalable Growth: Supports business expansion with versatile functionalities that adapt to changing demands.
Insightful Analytics: Provides comprehensive data analysis for strategic customer insights and trends.

In industries such as manufacturing, finance, and healthcare, Insightly CRM facilitates tailored implementations to meet specific sector requirements, allowing businesses to manage customer interactions effectively while ensuring compliance with industry regulations and standards.

Insightly

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Kings, Savanta, Nimble, 4over, Annexus Health, Atlanta Eats, Book Fuel

Find out what your peers are saying about Zoho, Microsoft, Salesforce and others in CRM. Updated: October 2026.

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