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Melissa Data Quality vs ibi Data Quality comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ibi Data Quality
Ranking in Data Quality
22nd
Ranking in Data Scrubbing Software
8th
Average Rating
9.0
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
11th
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Data Quality category, the mindshare of ibi Data Quality is 2.4%, up from 1.8% compared to the previous year. The mindshare of Melissa Data Quality is 3.9%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality3.9%
ibi Data Quality2.4%
Other93.7%
Data Quality
 

Featured Reviews

VP
Solutions Architect at GreenZone Solutions Inc
Offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks
We had many duplicates originating from different source systems. We were able to match and deduplicate a significant amount of data. Additionally, we could synchronize and write back the latest information to the systems that were out of sync, ensuring they had the most recent data. As a result, we could write back and update the source systems.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One great feature with OmniGen is the time it takes to develop and deploy to production."
"Works quickly to develop and deploy to production."
"Ibi Data Quality offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks. Additionally, it provides a variety of prebuilt match and merge rules for performing master data management,"
"We mainly communicate with our customers via email, so we primarily use it to find a phone number so we can contact them more efficiently. This allows us to talk to them and resolve their issues much more quickly."
"​​Allows us to delete and correct incorrect data to make the searching of our applicant tracking system more consistent and relevant.​​"
"It saves a huge amount of time. Before using this service, we used a vendor that manually ran our lists through this NCOA list, which might have taken one to three business days to return the file. This was a huge bottleneck in our process, and the data returned was not always accurate. After switching to Melissa Data’s SmartMover, the process has been reduced to between ten minutes and three hours, depending on the amount of records sent."
"​Ability to keep our data set clean and usable for our community searches.​"
"There have been tangible benefits in combating fraudulent transactions. The information from Melissa Data is fed straight into our fraud system. This creates efficiency but also removes the need for manual address checks."
"The customers' addresses are now complete, correct and follow one consistent format."
"Enables us to send out bulk mailings when we need to verify NCOA."
"Since we switched to Melissa Data web services, we do not need to maintain those servers and/or software, and we get the most up-to-date addresses from USPS."
 

Cons

"Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great enhancement."
"The special integration support is something that could be improved in the solution."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
"The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation however all SSIS components are resizable so that isn't true. This is just an annoyance but needless."
"We have noticed that some of the emails and addresses return with confusing or incorrect codes, but for the most part, it is accurate.​"
"Overall there is a room for improvement in Customer Address Appends and Email Appends."
"To continually update the database with NAICS codes on businesses."
"It changes names to what it thinks it should be when the spelling is different. It should not do this."
"There are some hitches in setup, especially with the new encoding, but otherwise it’s relatively simple."
"We are very pleased with the pricing but they need to have some good licence tracking mechanism."
 

Pricing and Cost Advice

Information not available
"It's affordable."
"They were willing to work with our preferred vendors, though it involved extra steps to get the license."
"Cloud version is very cheap. On-premise version is expensive."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"Buy a lot more credits than you think you’re going to need."
"Pricing is very reasonable."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
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Top Industries

By visitors reading reviews
No data available
Construction Company
18%
Outsourcing Company
15%
Comms Service Provider
10%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Also Known As

iWay Software Data Quality, iWay Omni-Gen Data Quality Edition, Omni-Gen Data Quality
No data available
 

Overview

 

Sample Customers

ICA Fluor, Estonia Police Department, Kansas City Police Department
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Melissa Data Quality vs. ibi Data Quality and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.