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Melissa Data Quality vs ibi Data Quality comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ibi Data Quality
Ranking in Data Quality
23rd
Ranking in Data Scrubbing Software
8th
Average Rating
9.0
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
13th
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Quality category, the mindshare of ibi Data Quality is 2.2%, up from 2.0% compared to the previous year. The mindshare of Melissa Data Quality is 3.9%, up from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality3.9%
ibi Data Quality2.2%
Other93.9%
Data Quality
 

Featured Reviews

VP
Solutions Architect at GreenZone Solutions Inc
Offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks
We had many duplicates originating from different source systems. We were able to match and deduplicate a significant amount of data. Additionally, we could synchronize and write back the latest information to the systems that were out of sync, ensuring they had the most recent data. As a result, we could write back and update the source systems.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ibi Data Quality offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks. Additionally, it provides a variety of prebuilt match and merge rules for performing master data management,"
"Works quickly to develop and deploy to production."
"One great feature with OmniGen is the time it takes to develop and deploy to production."
"Address verification ensures our customers get their packages, and we aren’t charged for incomplete address information."
"Enables us to send out bulk mailings when we need to verify NCOA."
"Gives us the ability to offer an additional resource that other companies do not."
"It saves a huge amount of time. Before using this service, we used a vendor that manually ran our lists through this NCOA list, which might have taken one to three business days to return the file. This was a huge bottleneck in our process, and the data returned was not always accurate. After switching to Melissa Data’s SmartMover, the process has been reduced to between ten minutes and three hours, depending on the amount of records sent."
"Personator application was able to append emails, new address if moved, phone number, geocode, and also standardizes existing customer information."
"We are able to send out client mailings with the most accurate addresses possible."
"Services for all manner of data-driven organizations, no matter their size or budget."
"Contact Verify is very simple to use and performs very fast."
 

Cons

"Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great enhancement."
"The special integration support is something that could be improved in the solution."
"Address validation and parsing in a few countries have room for improvement."
"The use case I'm familiar with is for a merchant who was contrasting this technology with data from Dun and Bradstreet: so my recommendation is that Melissa Data purchase Dun and Bradstreet to combine their data breadth."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
"Did not work as advertized. Needs better results in address parsing, as described on the website."
"Overall there is a room for improvement in Customer Address Appends and Email Appends."
"One of the problems that we ran into this year was we probably spent over 40 hours finding and trying to drill down to where specific bugs were in the program, which was a tremendous waste of time for us. There were a couple of updates to Windows this year, the program kept crashing. It happened on two different occasions over a period of a few months. Once we told them what the problem was - even though their tech support is great to work with - it literally took probably about two months to fix the issue where we could actually use the program the way we needed to use it."
"It would be nice if it also had a user interface, as it did in years past."
"Need to POC point of entry validation."
 

Pricing and Cost Advice

Information not available
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"This vendor has no equal in pricing for equivalent functionality."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"It's affordable."
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"Pricing is very reasonable."
"Melissa pricing is competitive."
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Top Industries

By visitors reading reviews
No data available
Construction Company
16%
Outsourcing Company
14%
Comms Service Provider
10%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Also Known As

iWay Software Data Quality, iWay Omni-Gen Data Quality Edition, Omni-Gen Data Quality
No data available
 

Overview

 

Sample Customers

ICA Fluor, Estonia Police Department, Kansas City Police Department
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Melissa Data Quality vs. ibi Data Quality and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.