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Melissa Data Quality vs ibi Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ibi Data Quality
Ranking in Data Quality
9th
Ranking in Data Scrubbing Software
7th
Average Rating
9.0
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
5th
Ranking in Data Scrubbing Software
5th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Quality category, the mindshare of ibi Data Quality is 2.1%, up from 0.1% compared to the previous year. The mindshare of Melissa Data Quality is 3.4%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Melissa Data Quality3.4%
ibi Data Quality2.1%
Other94.5%
Data Quality
 

Featured Reviews

VP
Solutions Architect at GreenZone Solutions Inc
Offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks
We had many duplicates originating from different source systems. We were able to match and deduplicate a significant amount of data. Additionally, we could synchronize and write back the latest information to the systems that were out of sync, ensuring they had the most recent data. As a result, we could write back and update the source systems.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ibi Data Quality offers numerous prebuilt data quality plans that can be reused for various data cleansing tasks. Additionally, it provides a variety of prebuilt match and merge rules for performing master data management,"
"Works quickly to develop and deploy to production."
"Provides simplicity, ease of use, combined with overall accuracy of data."
"We only use the one feature for the NAICS code. This allows our product users to know what industry a business is in."
"​Ability to keep our data set clean and usable for our community searches.​"
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
"We use a Melissa API to access the data, so it easy to use, accurate, and fast."
"Through more accurate data, our marketing department has been able to increase delivery and conversion rates through email direct marketing initiatives."
"This tool works better for us than using a batch processing system that we do not have enough control over as each record is being processed."
"​Allows us to identify cell phones before dialing, and giving us data about callers."
 

Cons

"Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great enhancement."
"Special integration support could be improved."
"Speed of delivery/ease of use. They advertise a 24-hour, next business day turn time on data annotation, but I’ve found it is usually closer to 72 hours. This is still excellent, just make sure you add in the appropriate fluff to your delivery timelines."
"It could always be cheaper."
"Address validation and parsing in a few countries have room for improvement."
"It would be nice if it also had a user interface, as it did in years past."
"There are some hitches in setup, especially with the new encoding, but otherwise it’s relatively simple."
"MatchUp seems to be single threaded, and limits the amount of data that can be processed automatically."
"We have noticed that some of the emails and addresses return with confusing or incorrect codes, but for the most part, it is accurate.​"
"Needs more/better search tools are needed. Also, state and local tax data would be nice."
 

Pricing and Cost Advice

Information not available
"Buy a lot more credits than you think you’re going to need."
"​We are concerned that our own pricing is going up every year for Melissa Data products, but we highly recommend the services for people who are routinely sending out mailings."
"Cloud version is very cheap. On-premise version is expensive."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"I think it's worth the value for me to run it."
"​It is affordable."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"This vendor has no equal in pricing for equivalent functionality."
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Top Industries

By visitors reading reviews
No data available
Insurance Company
15%
Manufacturing Company
9%
Educational Organization
6%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for iWay Omni-Gen Data Quality?
There is an upgrade to the existing version, where a different license could be used, but we have a perpetual license. I rate the product’s pricing a three out of ten, where one is cheap, and ten i...
What needs improvement with iWay Omni-Gen Data Quality?
Their data governance portal can be improved. It lacks data governance-related features. Also, PII and anomaly detection could be valuable use cases for ibi. Adding these features would be a great ...
What advice do you have for others considering iWay Omni-Gen Data Quality?
For the on-prem solution, we installed a package on the web server. This package included web-based tools and development tools, which were Eclipse-based toolsets. These tools allowed us to design ...
Ask a question
Earn 20 points
 

Also Known As

iWay Software Data Quality, iWay Omni-Gen Data Quality Edition, Omni-Gen Data Quality
No data available
 

Overview

 

Sample Customers

ICA Fluor, Estonia Police Department, Kansas City Police Department
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Melissa Data Quality vs. ibi Data Quality and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.