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IBM FlashSystem vs NetApp ASA comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem
Ranking in All-Flash Storage
13th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
111
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (2nd)
NetApp ASA
Ranking in All-Flash Storage
24th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
2
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (8th)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of IBM FlashSystem is 6.5%, down from 6.8% compared to the previous year. The mindshare of NetApp ASA is 2.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
OmarIsmail1 - PeerSpot reviewer
Offers high performance and dependable support for fast storage needs
The most valuable feature of IBM FlashSystem ( /products/ibm-flashsystem-reviews ) is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.
PW
Runs smoothly and provides excellent performance and throughput
I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"Overall stability is very good. It is a very stable solution."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"One of the best features is the support, which is excellent."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The database workloads are pretty fast because I frequently move data from here to there."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"Flash disk with Easy Tier option"
"It's a mature product. It's like a BMW that evolves consistently."
"IBM FlashSystem is flexible, quick, and has a solid design."
"Speed (IOPS/second) – It is most vital for applications that need low latency and high speed for transferring the data."
"The solution is very easy to configure and use."
"The installation is nice and easy."
"IBM products at the enterprise level are stable solutions, with a score of nine out of ten for stability."
"I would recommend it to other users."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"I love the SnapMirror and autonomous ransomware protection features."
"I love the SnapMirror and autonomous ransomware protection features."
 

Cons

"There are some challenges with data encryption and reduction."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"I'd like to see the product implement active replication for vehicles such as VMware."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Adding some functions to the product would be beneficial."
"There is room for improvement in the pricing of the product."
"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customers are uncomfortable with remote access, which affects automated remote support."
"IBM could do more marketing and improve brand awareness. I had never heard of this product until a colleague told me about it. FlashSystem could add a few features, but it would probably increase the price. For example, Pure Storage offers instant snapshotting and partitioning. That would be nice to have, but I think the cost would go up."
"The customer's expectations are what they get on the cloud, they're expecting even in the on-premises deployments, going forward."
"I think the only thing the developers can look at, is that it is limited to 25 gigabytes currently. In the next release they might want to increase that."
"Additional licenses might be added for the fundamental licenses, such as those for copying and flash copies."
"They don't offer subscription-based payments."
"The solution's pricing is a bit high so there is room for improvement."
"A big area for improvement is that the data reduction pool feature is not recommended for use in a production environment because it has stability and performance issues."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"As far as the licensing costs, everything is included in the license."
"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."
"The solution requires a license and could be less expensive."
"Among IBM, Dell EMC, and Pure Storage, IBM is the cheapest. The price is also based on our location, the size of our entity, and our regular annual purchases from them. We are a very big IBM customer, so we normally get very high discounts. We are not a big customer of Pure Storage. We don't buy that much from Pure Storage per year. Everything is included in the price. There is no extra license for different functions."
"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."
"This solution is expensive compared to other solutions."
"They've been much more aggressive in the last five, six years than they were before that."
"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
9%
Comms Service Provider
7%
Manufacturing Company
28%
Computer Software Company
13%
Financial Services Firm
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for IBM FlashSystem?
Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...
What needs improvement with IBM FlashSystem?
The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...
What is your experience regarding pricing and costs for NetApp ASA?
It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, b...
What needs improvement with NetApp ASA?
From a partner perspective, the presales tools could use improvement. I'm handling pre-sales and post-sales. From a p...
What is your primary use case for NetApp ASA?
The storage is being used for different workloads, including VMware, databases, and web servers. We are a NetApp part...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM Storwize
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Information Not Available
Find out what your peers are saying about IBM FlashSystem vs. NetApp ASA and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.