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Microsoft Power BI vs icCube comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

icCube
Ranking in Reporting
42nd
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
Embedded BI (18th)
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of June 2026, in the Reporting category, the mindshare of icCube is 0.8%, up from 0.2% compared to the previous year. The mindshare of Microsoft Power BI is 13.2%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI13.2%
icCube0.8%
Other86.0%
Reporting
 

Featured Reviews

it_user7056 - PeerSpot reviewer
Consultant at a tech consulting company with 51-200 employees
Economically priced, runs on all platforms, excellent cube building and query performance.
Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice.  The MDX IDE is fabulous. They respond quickly and responsibly to support requests.  New features in the reporting module…
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice."
"Connectivity, installation, and configuration are pretty fast and seamless compared to Cognos."
"I get the information I need easily, and it's easy to read."
"The solution overall is very useful. The reports that are generated and the reporting functionality management are beneficial."
"Power BI is much cheaper."
"Power BI allows you to create user defined charts which is really useful."
"We like the solution's ease of use, functionality range and ability to be quickly implemented."
"The solution is easy to install and it does not take long."
"I like all the tools in Microsoft BI because they all have different purposes. There are a lot of people using Microsoft BI, and everybody is using it. The users have adapted well to the technology."
 

Cons

"As with many products, the documentation is light in some areas."
"Power BI shows reports on actual data, not metadata."
"It was easy to implement Microsoft Power BI into our existing infrastructure, but integrating it with Oracle Cloud was very difficult. The integration with Oracle Cloud required us to build a sophisticated database replication process because the APIs for Oracle Cloud are very restricted in terms of volume, depth, and complexity of queries. However, the part of implementing Power BI into our infrastructure was very easy. It required almost no tech input because it was all part of Office 365. To overcome the integration issues, we developed an extract and update process, although it was quite complicated and involved a lot of IP. Power BI excels in integrations and its ability to handle various data sources. It would be beneficial if it could integrate more seamlessly with cloud interfaces like Oracle Cloud, although I understand the challenges with Oracle's policies on database access. Another area for improvement would be enhancing error messaging, especially when working with Dataverse and M Code for automation."
"More connections with other systems should be added, which would allow for other integrations."
"Sluggish performance when handling large amounts of data."
"I face performance issues with Microsoft Power BI, which are unsolvable. There is a lack of features between the on-premises and cloud version, which poses a challenge for me."
"It is easy enough. I don't see any real substantial improvements that are needed. It is great as it is, but its interface could be a bit modern."
"We did have some issues building the Microsoft blog."
"Compared to other applications, like Tableau, Microsoft BI doesn't have as many functions that allow you to do a more in-depth analysis and represent the findings."
 

Pricing and Cost Advice

Information not available
"Microsoft BI is not expensive."
"Setup is easy, and the cost is economical. You do sometimes need to pay additional costs for third party products which "plug-in" to Microsoft BI."
"MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
"It's straightforward licensing."
"The cost of licensing depends on the number of people that are going to be using the reports, and we are satisfied with it at $10 per user."
"Microsoft Power BI has reasonable pricing."
"The pricing is reasonable."
"I have not had a customer suggest the solution is too expensive. There are licenses to use the solution."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

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Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Binary, TU/e, Kantar Worldpanel, Rivo
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Microsoft, Salesforce, Plotly and others in Reporting. Updated: May 2026.
900,644 professionals have used our research since 2012.