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Microsoft Power BI vs icCube comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

icCube
Ranking in Reporting
44th
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
Embedded BI (20th)
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
332
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of November 2026, in the Reporting category, the mindshare of icCube is 0.7%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power BI is 12.4%, down from 23.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI12.4%
icCube0.7%
Other86.9%
Reporting
 

Featured Reviews

it_user7056 - PeerSpot reviewer
Consultant at a tech consulting company with 51-200 employees
Economically priced, runs on all platforms, excellent cube building and query performance.
Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice.  The MDX IDE is fabulous. They respond quickly and responsibly to support requests.  New features in the reporting module…
Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice."
"Other people can access data much more easily than before. Its usability is the main advantage, people in the company are using it."
"We have used QlikView; Microsoft BI's dashboards are easier to use and not as complex."
"I like all the tools in Microsoft BI because they all have different purposes. There are a lot of people using Microsoft BI, and everybody is using it. The users have adapted well to the technology."
"I have found the best features to be the dashboard creation, graphs, charts, and presentation bar graphs."
"It ingegrates nicely with Office 365."
"Microsoft BI was very helpful for me because I had a huge variety of connections. It is very convenient to build reports, even if somebody has no experience using BI tools or data visualizations. Additionally, the performance is very good when generating reports."
"The most valuable features are the flexibility, how many ways you can interrogate the data, and the the graphical visualization."
"You should get it and implement it."
 

Cons

"As with many products, the documentation is light in some areas."
"There could be an integrated AI that can automatically analyze some of your data and highlight or provide suggestions. For example, when you are looking at a data set, it can suggest putting it into a certain type of chart so that you gain different insights or a trend line. You would almost have templates that it would recommend for you."
"If you need data in real-time, it's not an ideal solution."
"I have a little problem with Synapse Analytics because it's very new. It's a product that has many capabilities, but it is not very well developed. I have to see the list of permissions from one object. I can't do this in Synapse. I have to search on the web for a solution because I don't have the tool for it."
"Well definitely the connectors, which is always a huge space for improvement in configurations, especially the amount of connectors etc."
"You do need to do some hard coding for certain things in Microsoft BI."
"The integration in Microsoft BI could improve for other solutions, such as Oracle DB and PostgresSQL. Additionally, the reporting from the databases to Microsoft BI should be in real-time and the overall performance could be better."
"The smart phone application could be improved, along with better graphics and faster updating."
"Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports."
 

Pricing and Cost Advice

Information not available
"No comment."
"We have a professional license for Microsoft BI and the price is fair."
"The pricing is very reasonable compared to any other tool."
"This product offers good value for the money."
"Pricing is a big advantage that Power BI has over Tableau. Power BI is three or four times cheaper than Tableau. For my personal use, I will definitely prefer a $20 monthly fee of Power BI rather than a $70 monthly fee of Tableau. If you pay altogether for Power BI, they give you a discount, whereas, with Tableau, there is no discount. There are three versions of Power BI: Free, Pro, and Premium. The Premium version comes with a lot of things. There is no extra or hidden fee. You pay every month, and the software is with you. If you upgrade, there will be some extra charges."
"Our license is paid yearly and we have found that we have to be careful not to over-extend our usage in order to avoid upgrading our capacity plan."
"Power BI premium is really expensive for our market. A lot of small and medium companies would like to purchase it, but they can't afford it."
"I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Manufacturing Company
8%
Construction Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business137
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

Ask a question
Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Binary, TU/e, Kantar Worldpanel, Rivo
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Microsoft, Salesforce, Plotly and others in Reporting. Updated: October 2026.
920,769 professionals have used our research since 2012.