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Microsoft Power BI vs icCube comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

icCube
Ranking in Reporting
42nd
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
Embedded BI (18th)
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of June 2026, in the Reporting category, the mindshare of icCube is 0.8%, up from 0.2% compared to the previous year. The mindshare of Microsoft Power BI is 13.2%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI13.2%
icCube0.8%
Other86.0%
Reporting
 

Featured Reviews

it_user7056 - PeerSpot reviewer
Consultant at a tech consulting company with 51-200 employees
Economically priced, runs on all platforms, excellent cube building and query performance.
Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice.  The MDX IDE is fabulous. They respond quickly and responsibly to support requests.  New features in the reporting module…
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice."
"I like how it has the capacity to share the contents of the report easily."
"Power BI allows me to show detailed improvements in quality and safety and patient experience."
"The product can go easily go and extract data and it can put it into any format."
"Technical support is quite good."
"The best feature for me is Power Query. I know that probably sounds strange, but you can't do too much with visuals and reports if the backend stuff is horribly dirty and just bad. But for me, that is absolutely fantastic. I can load the data and do the transformation and be able to load it in a useful way. There are tons of connections, which is absolutely fantastic as well. It's been fairly easy, and it's intuitive."
"The solution is very powerful and very flexible; it is very easy to set up and you can connect it to multiple systems very easily."
"It is one of the most powerful tools for BI in my experience."
"Ease of development and maintenance."
 

Cons

"As with many products, the documentation is light in some areas."
"What you get with Power BI is that you start to find that even simple stuff requires a lot of gymnastics to achieve because there's no in-built, straightforward feature for it and you need to come up with a workaround."
"One thing I would like to have is the scripting language, as they already have within Excel."
"Microsoft BI can improve some of the visual level filters or visual functionality, that are available in other BI tools, such as Tableau or Qlik Sense."
"I rate Microsoft BI at seven out of 10 and that's because I have not utilized it as much as I would have liked to."
"Most clients have MacBooks. Therefore, they use Tableau as Power BI Desktop is not available for the MacBook right now."
"The initial setup is pretty complex. It's not straightforward or simple."
"The solution could be quicker at rendering data."
"I would like to see more visualization options."
 

Pricing and Cost Advice

Information not available
"The license is on a yearly basis."
"There is room for at least 45% discount as compared to the initial price."
"Power BI is cheaper than Tableau and Cognos."
"It depends upon the tier of your Office 365 subscription. On E5, which is a Microsoft Azure subscription, you get it for free. If you are on a lower tier, you can subscribe for $10 a month per user, which is really cheap."
"The solution is less expensive than other PowerBI tools, which is why most people go with it, although it does cost more than MSBI tools."
"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."
"We're charged a monthly subscription fee of 500 rupees per person."
"The costs are small and the benefits are high."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

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Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Binary, TU/e, Kantar Worldpanel, Rivo
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Microsoft, Salesforce, Plotly and others in Reporting. Updated: May 2026.
900,644 professionals have used our research since 2012.