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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.
Sentiment score
6.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
The stability and performance remain issues.
consultant at a energy/utilities company with 5,001-10,000 employees
Compared to Collibra Catalog, where the value is noticeable within six months.
Data and Analytics Manager at a insurance company with 10,001+ employees
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
Mgr Data Engineering at Avanade
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
Associate Director at LTI - Larsen & Toubro Infotech
The cost of data loss and your data going to a competitor is potentially massive.
Client Experience Officer at 1234 Micro Technologies
 

Customer Service

Sentiment score
6.9
Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.
Sentiment score
4.0
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Consulting Principal & Founder at Digital Data Consultancy
Even after going out of service support, they still reached back to me whenever I raised tickets.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
Client Experience Officer at 1234 Micro Technologies
It's hard to be an ambassador for a product when you know it will be hard to get support.
Mgr Data Engineering at Avanade
After our issues are reported, it takes a long time to find a resolution.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
7.3
Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.
Sentiment score
6.0
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
Consulting Principal & Founder at Digital Data Consultancy
There are many options available, and the licensing model is quite good, supporting our needs effectively.
Data Integration Architect at Endeavour Foundation
It can be scaled across different departments organization-wide very quickly and easily.
Client Experience Officer at 1234 Micro Technologies
It can handle large collections of data without issues.
Mgr Data Engineering at Avanade
Scalability can be improved by reducing these intervals.
Information Technology Senior Expert at Garanti Teknoloji
 

Stability Issues

Sentiment score
7.7
Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.
Sentiment score
7.0
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
Consulting Principal & Founder at Digital Data Consultancy
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
consultant at a energy/utilities company with 5,001-10,000 employees
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
Once implemented, I haven't had issues with its consistency.
Client Experience Officer at 1234 Micro Technologies
The product is stable, and whatever it does, it does better than any other thing.
Associate Director at LTI - Larsen & Toubro Infotech
Since identity is where everything is based, if that goes down, you're screwed.
Director, Network & Cloud Infrastructure at a legal firm with 501-1,000 employees
 

Room For Improvement

Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
Consulting Principal & Founder at Digital Data Consultancy
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Data Integration Architect at Endeavour Foundation
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
CEO at Blue Cycle
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Client Experience Officer at 1234 Micro Technologies
 

Setup Cost

Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
It ranges from a quarter million to a couple of million a year.
Consulting Principal & Founder at Digital Data Consultancy
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Data Integration Architect at Endeavour Foundation
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Mgr Data Engineering at Avanade
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Associate Director at LTI - Larsen & Toubro Infotech
Our focus is on helping customers maximize their software investment.
Business Development Manager, Transformational Services at Dell Technologies
 

Valuable Features

Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Consulting Principal & Founder at Digital Data Consultancy
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
Data Integration Architect at Endeavour Foundation
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Data and Analytics Manager at a insurance company with 10,001+ employees
Microsoft Copilot is an advantage because it's enterprise-grade AI.
Business Development Manager, Transformational Services at Dell Technologies
It's paramount to have a single solution for information protection.
Client Experience Officer at 1234 Micro Technologies
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Mgr Data Engineering at Avanade
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
Microsoft Purview Informati...
Ranking in Data Governance
7th
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (14th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.3%, down from 8.4% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.3%
Microsoft Purview Information Protection2.2%
Other92.5%
Data Governance
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Microsoft Information Protection
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Information Protection and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.