

Informatica IDMC and Microsoft Purview Information Protection are competitors in the data management and data protection sector. Informatica seems to have the upper hand due to its comprehensive integration capabilities and robust data management platform.
Features: Informatica IDMC offers robust integration of MDM and data quality with a vast repository of data models and flexible architecture. It includes match-and-merge functionalities, providing users with comprehensive data cleansing and address validation. Meanwhile, Microsoft Purview Information Protection focuses on compliance and multi-platform data protection, excelling in regulatory requirements handling and DLP capabilities.
Room for Improvement: Informatica IDMC could enhance its UI and improve integration with SAP alongside better data stewardship tools. Performance improvements in connectors and workflow management are necessary as well. Conversely, Microsoft Purview Information Protection needs better integration with third-party products, improved AI integration for real-time analysis, and a streamlined pricing model.
Ease of Deployment and Customer Service: Informatica IDMC supports on-premises and cloud deployment, receiving varied customer feedback on their technical support, with users recognizing responsive customer service. Microsoft Purview is primarily cloud-based, simplifying deployment but facing pricing complexity and integration difficulties. Its customer support is generally good, with specific improvements needed for real-time issue resolution.
Pricing and ROI: Informatica IDMC is regarded as expensive due to its complex licensing models and data volume-linked costs, but users report substantial ROI benefits. Microsoft Purview's lower pricing is appealing due to its bundling with other Microsoft services, especially beneficial for enterprises using E5 licensing, although its pricing structure remains intricate with limitations in accessibility across different licensing levels.
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
The stability and performance remain issues.
Compared to Collibra Catalog, where the value is noticeable within six months.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Even after going out of service support, they still reached back to me whenever I raised tickets.
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
There are many options available, and the licensing model is quite good, supporting our needs effectively.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
Since identity is where everything is based, if that goes down, you're screwed.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
It ranges from a quarter million to a couple of million a year.
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
| Product | Market Share (%) |
|---|---|
| Informatica Intelligent Data Management Cloud (IDMC) | 5.3% |
| Microsoft Purview Information Protection | 2.2% |
| Other | 92.5% |


| Company Size | Count |
|---|---|
| Small Business | 51 |
| Midsize Enterprise | 27 |
| Large Enterprise | 153 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 4 |
| Large Enterprise | 12 |
Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.
IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.
What are the key features of IDMC?In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.
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