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Interactive Intelligence vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Interactive Intelligence
Ranking in CRM
45th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
27th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), Marketing Automation (16th), Sales Force Automation (7th)
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of Interactive Intelligence is 0.6%, down from 0.7% compared to the previous year. The mindshare of SugarCRM Platform is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SugarCRM Platform1.2%
Interactive Intelligence0.6%
Other98.2%
CRM
 

Featured Reviews

MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Interactive Intelligence is quite user friendly."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"The social media integration is excellent."
"Saying that, it has a small server footprint and is easy to set up."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The performance and stability are fine."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"My advice to others is this is a good solution for importing or exporting any graphics."
 

Cons

"The initial setup can be a bit difficult."
"We are not happy with the technical support. They take too long to answer."
"The problem with this current system is that the support is not great."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"The UX was such that it limited the use of it."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"You cannot include all your entities under one instance at the moment."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"The interface could be more user-friendly."
 

Pricing and Cost Advice

Information not available
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Comms Service Provider
16%
Construction Company
11%
Manufacturing Company
9%
Financial Services Firm
16%
Construction Company
14%
Comms Service Provider
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Overview

 

Sample Customers

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Interactive Intelligence vs. SugarCRM Platform and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.