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Kentico vs Wix comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kentico
Ranking in Web Content Management
15th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
Digital Experience Platforms (DXP) (14th)
Wix
Ranking in Web Content Management
8th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of November 2026, in the Web Content Management category, the mindshare of Kentico is 2.4%, up from 1.8% compared to the previous year. The mindshare of Wix is 1.6%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Wix1.6%
Kentico2.4%
Other96.0%
Web Content Management
 

Featured Reviews

reviewer1384113 - PeerSpot reviewer
President at a tech services company with 501-1,000 employees
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.
Gopal Parmar - PeerSpot reviewer
Co-Founder at a tech services company with 1-10 employees
Has supported responsive design efficiently but offers limited customization options
The editor is effective, especially when fixing resolutions for desktop, mobile, and tablet. The interface is not complicated. We have its own editor to design websites. We don't need to work separately for tablet and mobile since we can set and organize screen resolutions there. Basic features can be grasped in a couple of hours because it's CMS-based with all tools readily available. For simple designing, HTML coding isn't necessary as it uses drag and drop features. For example, when adding images, we can select the image tool and insert it. For custom integrations such as Klaviyo, we can simply insert the embed code tool and insert our code.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would say they have a modern, flexible, agile content management system."
"The most valuable features are its integration capabilities and advanced marketing suite."
"Kentico is a very stable and mature system; it's one of the best on the market."
"It has helped us establish our business in the USA and allows us to work with a range of corporate clients."
"The biggest advantages are that it is inexpensive and very easy to use, which means I can spend less time building the website and more time working."
"I found everything okay in Wix, and it's easy to create a website."
"The return on investment with Wix is excellent because hosting a website costs around 4,000 to 5,000 Indian Rupees, equivalent to $50 a year, I have access to all tools and functionalities, and I can generate as much sales as I want through Wix."
"Wix has actually reduced my time in developing or delivering a website to the client, so I can have more clients in the pipeline."
"Basic features can be grasped in a couple of hours because it's CMS-based with all tools readily available."
"I like the solution's responsiveness, usability, and user interface."
 

Cons

"They don't have a lot of libraries, which is something that they can improve on."
"This product needs an out of the box Intranet/Extranet Solution."
"The solution’s scalability can be improved."
"Wix has drawbacks regarding website optimization and speed."
"The Wix editor can sometimes be glitched or buggy and requires a significant amount of memory on my computer."
"Wix is quite slow. When I use Wix, it's a bit slower than Shopify."
"When it comes to drag and drop, it sometimes creates problems when the size is not compatible."
"There are a few bugs where what it says it will show on the phone versus the laptop does not always match."
 

Pricing and Cost Advice

"The licensing fees are probably about $100,000 USD per year."
"Wix is an affordable solution."
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Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.
920,769 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
10%
Manufacturing Company
8%
Outsourcing Company
12%
Financial Services Firm
10%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
What is your experience regarding pricing and costs for Wix?
Pricing is subscription-based and reasonable for small to medium projects. It is cost-effective compared to building, managing, and maintaining custom infrastructure.
What needs improvement with Wix?
Wix can be improved by providing more flexibility for advanced developers, especially in terms of backend logic and scalability. Vendor lock-in is a concern and exporting or migrating projects out ...
What is your primary use case for Wix?
My main use case for Wix is to quickly build and deploy websites without worrying about infrastructure hosting and front-end setup. It is especially useful for MVPs, landing pages, and small-scale ...
 

Comparisons

 

Overview

 

Sample Customers

Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Information Not Available
Find out what your peers are saying about Kentico vs. Wix and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.