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KnowBe4 vs ThreatCop comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
8.6
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
ThreatCop
Ranking in Security Awareness Training
21st
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Security Awareness Training category, the mindshare of KnowBe4 is 25.8%, down from 33.0% compared to the previous year. The mindshare of ThreatCop is 1.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Market Share Distribution
ProductMarket Share (%)
KnowBe425.8%
ThreatCop1.1%
Other73.1%
Security Awareness Training
 

Featured Reviews

Amran Hossain - PeerSpot reviewer
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.
reviewer1378083 - PeerSpot reviewer
Has great value for money with excellent features like unlimited cyber-attack simulation cycles, periodic assessment, and employee hack records
We have been using this tool for a while and have not faced any challenge as such. Talking about the technology, the tool is up to date. The only thing that I found lacking in the product was SIEM integration. Other than that, the tool is a complete package. The training that the tool provides is well structured and user friendly. Also, it has a highly interactive awareness content library based on the current cyber threat landscape. The tool is a versatile attack simulator with enticing template options.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"KnowBe4 has a lot of high-quality content, and their interface is very user-friendly."
"The solution is very well priced and very affordable."
"KnowBe4 has a training program that lasts approximately 15 or 30 minutes, and we provide this security training for our employees so they learn which emails they should open, which links they should click, which links they should not click, and which software they should install."
"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"The main advantages are the user-friendly UI and its overall ease of use."
"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."
"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"This tool has great value for money with excellent features like unlimited cyber-attack simulation cycles, periodic assessment, employee hack records as well as gamified assessment."
 

Cons

"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."
"I feel that the marketing of KnowBe4 needs improvement because many people need to know more about the types of cyber securities that exist."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."
"The only thing that I found lacking in the product was SIEM integration. Other than that, the tool is a complete package. The training that the tool provides is well structured and user friendly."
 

Pricing and Cost Advice

"I rate the product pricing as four out of ten."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"It's about five dollars a seat per month."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Construction Company
9%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise9
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...
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Comparisons

 

Overview

 

Sample Customers

West Aurora Public School District 129
Kotak Mahindra Bank, RBL Bank
Find out what your peers are saying about KnowBe4, Proofpoint, Sophos and others in Security Awareness Training. Updated: September 2025.
868,787 professionals have used our research since 2012.