Looker vs Zoho Analytics comparison

Google and Zoho are both solutions in the Embedded BI category. Google is ranked #6 with an average rating of 8.0, while Zoho is ranked #9 with an average rating of 7.8. Google holds a 8.3% mindshare in EBT, compared to Zoho’s 2.3% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker

Read 19 Looker reviews

3,046 Views
1,005 Comparison Views

80% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

1,133 Views
329 Comparison Views

96% willing to recommend

Looker

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 29, 2025

Looker and Zoho Analytics compete in the business intelligence tools category. Looker appears to have an edge due to its robust integration with Google BigQuery and powerful customization capabilities, although Zoho Analytics is notable for its ease of use and affordability.

Features: Looker is known for its SQL Runner and LookML semantic middle layer, which centralizes and visualizes data. It provides intuitive exploration capabilities and integrates seamlessly with Google BigQuery. The LookML modeling language supports extensive customizations. Zoho Analytics is praised for its user-friendly reporting and dashboard creation with a drag-and-drop interface, integrating well with other Zoho products. Its web-based SaaS model allows easy dashboard creation and sharing online.

Room for Improvement: Looker requires significant user-driven customizations and would benefit from more visualization options, such as additional chart types and better large dataset handling. Its integration with Excel and REST APIs could be improved. Zoho Analytics could enhance its visualization options and user input fields. It faces limitations with graph styles and a less intuitive interface, alongside a need for more robust API support.

Ease of Deployment and Customer Service: Looker offers adaptable deployment on both public and private clouds and is highly rated for its responsive technical support. Zoho Analytics provides flexible deployment across cloud environments and on-premises setups, though there is feedback indicating it could improve interface navigation and the initial setup process. Both platforms receive positive customer support reviews, with Looker often seen as more proactive.

Pricing and ROI: Looker's pricing is perceived as high for smaller enterprises, especially when scaling for external users. However, it offers strong ROI with timely insights. Zoho Analytics presents predictable, reasonable pricing, appealing to budget-conscious users and smaller businesses for its comprehensive features. Both demonstrate potential ROI, attracting distinct user bases based on size and needs.

To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: July 2025).

Buyer's Guide

Looker vs. Zoho Analytics

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

6th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Embedded BI

9th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (24th), Reporting (18th), Data Visualization (16th)

Mindshare comparison

As of August 2025, in the Embedded BI category, the mindshare of Looker is 8.3%, down from 11.7% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Helps to analyze past performance and conduct company performance reviews

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can centralize all our data models."

"From a developer's perspective, the way the functionality's being handled is great."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"With Looker, I have experienced benefits in terms of usability and shareability."

"It is a pretty stable solution because it is a cloud-based product."

"The product is easy to use."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

More Looker pros

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"The initial setup is straightforward."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

More Zoho Analytics pros

Cons

"The visualization capability of the product is limited."

"The product does not have documented material."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Integrations with other BI tools could be better."

"Stability needs improvement."

"It needs to be more user-friendly."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The integration with different databases must be improved."

"The hourly pricing needs improvement."

"The platform's pricing needs improvement."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"The tool needs to improve analysis and add more features."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

More Zoho Analytics cons

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"I don't feel that price is an issue for this product."

"The pricing is okay. It is fair compared to the market."

"For one license the pricing is about $35 a user."

"The tool's pricing is similar to other Zoho applications and is affordable."

"This solution is reasonable as far as pricing is concerned."

"The product's licensing is reasonable."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

13%

Retailer

Manufacturing Company

Computer Software Company

14%

Non Profit

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

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Tableau Enterprise vs Looker

Compared 12% of the time

Microsoft Power BI vs Looker

Compared 11% of the time

Qlik Sense vs Looker

Compared 10% of the time

IBM Cognos vs Looker

Compared 7% of the time

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Microsoft Power BI vs Zoho Analytics

Compared 26% of the time

Tableau Enterprise vs Zoho Analytics

Compared 19% of the time

Apache Superset vs Zoho Analytics

Compared 14% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Profitbase InFront vs Zoho Analytics

Compared 11% of the time

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Product Reports

Buyer's Guide

Looker

August 2025

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Buyer's Guide

Zoho Analytics

July 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker vs. Zoho Analytics

July 2025

Free Report: Looker vs. Zoho Analytics

Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: July 2025.

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