Looker vs Zoho Analytics comparison

Google and Zoho are both solutions in the Embedded BI category. Google is ranked #6 with an average rating of 8.0, while Zoho is ranked #7 with an average rating of 7.7. Google holds a 8.9% mindshare in EBT, compared to Zoho’s 2.0% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker

Read 19 Looker reviews

1,130 Views
8 Comparison Views

80% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

376 Views
68 Comparison Views

96% willing to recommend

Looker

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 29, 2025

Looker and Zoho Analytics compete in the business intelligence tools category. Looker appears to have an edge due to its robust integration with Google BigQuery and powerful customization capabilities, although Zoho Analytics is notable for its ease of use and affordability.

Features: Looker is known for its SQL Runner and LookML semantic middle layer, which centralizes and visualizes data. It provides intuitive exploration capabilities and integrates seamlessly with Google BigQuery. The LookML modeling language supports extensive customizations. Zoho Analytics is praised for its user-friendly reporting and dashboard creation with a drag-and-drop interface, integrating well with other Zoho products. Its web-based SaaS model allows easy dashboard creation and sharing online.

Room for Improvement: Looker requires significant user-driven customizations and would benefit from more visualization options, such as additional chart types and better large dataset handling. Its integration with Excel and REST APIs could be improved. Zoho Analytics could enhance its visualization options and user input fields. It faces limitations with graph styles and a less intuitive interface, alongside a need for more robust API support.

Ease of Deployment and Customer Service: Looker offers adaptable deployment on both public and private clouds and is highly rated for its responsive technical support. Zoho Analytics provides flexible deployment across cloud environments and on-premises setups, though there is feedback indicating it could improve interface navigation and the initial setup process. Both platforms receive positive customer support reviews, with Looker often seen as more proactive.

Pricing and ROI: Looker's pricing is perceived as high for smaller enterprises, especially when scaling for external users. However, it offers strong ROI with timely insights. Zoho Analytics presents predictable, reasonable pricing, appealing to budget-conscious users and smaller businesses for its comprehensive features. Both demonstrate potential ROI, attracting distinct user bases based on size and needs.

To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: June 2025).

Buyer's Guide

Looker vs. Zoho Analytics

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

6th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Embedded BI

7th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (18th), Reporting (12th), Data Visualization (13th)

Mindshare comparison

As of July 2025, in the Embedded BI category, the mindshare of Looker is 8.9%, down from 12.2% compared to the previous year. The mindshare of Zoho Analytics is 2.0%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Laban Kipngeno

Network Security and Data Specialist at JW Seagon

It's come along way, reviewing it in 2025, and it's a lot more versatile than it was 2 years ago.

Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"From a developer's perspective, the way the functionality's being handled is great."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"It is a pretty stable solution because it is a cloud-based product."

"We can centralize all our data models."

"The product is easy to use."

"With Looker, I have experienced benefits in terms of usability and shareability."

More Looker pros

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"The solution’s dashboard is very good."

"The tool's most valuable feature is its dashboard."

"The initial setup is straightforward."

More Zoho Analytics pros

Cons

"Stability needs improvement."

"Integrations with other BI tools could be better."

"It needs to be more user-friendly."

"The visualization capability of the product is limited."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The product does not have documented material."

"The integration with different databases must be improved."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The solution does not provide call center facilities for customer support."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"The tool needs to improve analysis and add more features."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"The platform's pricing needs improvement."

"There should be more types of graphics available for use in the reports."

"The support for Zoho Analytics is pathetic."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

More Zoho Analytics cons

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"The product's licensing is reasonable."

"The tool's pricing is similar to other Zoho applications and is affordable."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"The product is expensive."

"The pricing is okay. It is fair compared to the market."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

13%

Educational Organization

10%

Manufacturing Company

Educational Organization

44%

Computer Software Company

11%

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

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Compared 18% of the time

Tableau vs Looker

Compared 13% of the time

Microsoft Power BI vs Looker

Compared 10% of the time

IBM Cognos vs Looker

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 8% of the time

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Microsoft Power BI vs Zoho Analytics

Compared 32% of the time

Tableau vs Zoho Analytics

Compared 22% of the time

Apache Superset vs Zoho Analytics

Compared 18% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 16% of the time

Profitbase InFront vs Zoho Analytics

Compared 13% of the time

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Product Reports

Buyer's Guide

Looker

June 2025

Download Looker product report

Buyer's Guide

Zoho Analytics

June 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker vs. Zoho Analytics

June 2025

Free Report: Looker vs. Zoho Analytics

Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: June 2025.

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.