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Magnitude vs Microsoft MDS comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magnitude
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Data Integration (98th), Data Warehouse (29th)
Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
Master Data Management (MDM) Software (4th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Magnitude is designed for Data Warehouse and holds a mindshare of 1.1%, up 0.4% compared to last year.
Microsoft MDS, on the other hand, focuses on Master Data Management (MDM) Software, holds 9.5% mindshare, down 12.1% since last year.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Magnitude1.1%
Snowflake9.2%
Teradata8.7%
Other81.0%
Data Warehouse
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS9.5%
Semarchy xDM9.8%
TIBCO EBX9.0%
Other71.7%
Master Data Management (MDM) Software
 

Featured Reviews

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NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Outsourcing Company
11%
Manufacturing Company
10%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft MDS?
My experience with pricing, setup cost, and licensing shows that the licensing is one of Microsoft MDS's genuine advantages, as it's included in SQL Server Enterprise Edition at no additional cost....
What needs improvement with Microsoft MDS?
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain...
What is your primary use case for Microsoft MDS?
My main use case for Microsoft MDS is as a central master data repository for clients running SQL Server-based data environments. The typical scenario is a mid-sized organization that has product d...
 

Also Known As

Magnitude Kalido MDM, Magnitude Agility PIM, Magnitude RapidDecision
Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
 

Overview

 

Sample Customers

Unilever, HSBC, Independent Health, Imperial Tobacco, Comcast, Scotiabank
ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Find out what your peers are saying about Snowflake Computing, Teradata, Oracle and others in Data Warehouse. Updated: September 2026.
913,806 professionals have used our research since 2012.