Matillion Data Productivity Cloud vs Zapier comparison

Matillion Data Productivity...

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Executive SummaryUpdated on Mar 31, 2025

Zapier and Matillion Data Productivity Cloud are significant competitors in the integration and automation category. Zapier's proficiency in automation and seamless app integration gives it an advantage in creating business rules and workflows without coding, while Matillion's robust ETL capabilities and AWS integration make it excel in data transformation tasks.

Features: Zapier facilitates automation by integrating a wide range of applications, enabling users to create flexible workflows without coding. Its no-code automation tool saves development time by connecting different applications, and its extensive documentation provides abundant resources. Matillion Data Productivity Cloud boasts strong ETL capabilities, seamless integration with AWS services, and data-handling simplicity through built-in verification. Its interface caters to non-technical users by providing intuitive data manipulation tools, and it supports real-time data transformations for highly efficient processes.

Room for Improvement: Zapier could enhance its service by expanding app support, improving UI for logical flows and error reporting, and offering more action types such as delete actions. Users also call for improved customer support. Matillion could improve by increasing update frequency to accommodate API changes, enhancing scalability, and expanding integration with additional data sources. Users seek better performance with streamlined API release processes.

Ease of Deployment and Customer Service: Both Zapier and Matillion offer seamless cloud deployment options. However, customer service experiences differ, as Zapier lacks on-demand support options like live chat, causing delays in issue resolution. Matillion provides more consistent and prompt support, with higher satisfaction ratings from users for its effective assistance.

Pricing and ROI: Zapier's tiered pricing includes a useful free plan for low-volume tasks, though higher tiers can appear costly. Users find value in the time savings and automation benefits, often seeing significant ROI. Matillion's consumption-based pricing on AWS offers flexibility but can become expensive with large data loads. Users appreciate its integration strengths, supporting the expenditure with efficiency gains, though costs can potentially affect satisfaction based on individual usage scenarios.

To learn more, read our detailed Matillion Data Productivity Cloud vs. Zapier Report (Updated: March 2025).

Matillion Data Productivity Cloud vs. Zapier

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Matillion Data Productivity...

Ranking in Cloud Data Integration

6th

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zapier

Ranking in Cloud Data Integration

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Cloud Data Integration category, the mindshare of Matillion Data Productivity Cloud is 3.4%, down from 4.7% compared to the previous year. The mindshare of Zapier is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Jacques Du Preez

Chief Executive Officer at Intellinexus

Offers good user interface and easy to navigate

Our experience is mainly around using Snowflake Data Cloud with Matillion. And the two of them combined, offer superior performance and price point benefits. Using them together is very efficient because Matillion's processing and Snowflake's own scalability and consumption based on pushing down code work well together. They are very efficient. We've used Azure Data Factory (ADF) for integration. So that's an alternative, depending on customer choice for the integration. And then on AWS, a few of the other services, like Terraform, and S3 storage, and that's about it. It's on a case-by-case basis. If they've chosen ADF as a technology, then we implement using that choice.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's middle-dimensional structure significantly simplifies obtaining the right data at the appropriate level. This feature makes deploying our applications easier since we utilize a single source without publishing data from various sources."

"The product is quite stable and can handle complex data integration tasks well."

"It is pretty user-friendly, even for people who aren't super technical."

"The most valuable feature of Matillion ETL is the UI experience in which you can drag and drop most of the transformation."

"It takes less than five minutes to set up and delivers results. It is much quicker than traditional ETL technologies."

"It's been able to do everything we require."

"It has helped us to get onto the cloud quickly."

"The most valuable feature of Matillion ETL is its user-friendly graphical interface."

More Matillion Data Productivity Cloud pros

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."

"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."

"Zapier’s most valuable feature is its ability to interconnect applications or devices."

"The most valuable feature of Zapier is it saves me time doing repetitive tasks."

"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."

"The product's initial setup phase was very easy."

"We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature."

More Zapier pros

Cons

"The product's scalability needs improvement. Perhaps adding more connectors would be beneficial."

"I am looking forward to seeing the expansion of the source range for their data loader product."

"It needs integration with more data sources."

"Going forward, I would like them to add custom jobs, since we still have to run these outside of Matillion."

"It can have multi-environment support. We should be able to deploy it in different environments. Its integration with SAP connection is not so nice, which should be improved. It can also support an on-prem database."

"The improvement area could be possible if the tool provides better integration capabilities with other ecosystems, including governance tools or data cataloging tools, as it is currently an area where the solution is lacking."

"The current version is a bit more limited because it's on a virtual machine, and everything executes on that one virtual machine."

"The tool's lineage is very weak."

More Matillion Data Productivity Cloud cons

"My biggest concern with Zapier would be their pricing strategy."

"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."

"The pricing of the solution is quite expensive."

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

"It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work."

"I think that this solution should have more apps connected to it."

"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."

More Zapier cons

Pricing and Cost Advice

"The pricing depends on what edition the customer opts for. For example, the standard edition is priced at $2.00 per credit. And you are only charged when you use it. You're not charged when it's idle."

"It is not necessarily a cheap solution. However, it's reasonable priced, especially with the smaller machines that we run it on."

"Matillion ETL has a pay-as-you-go pricing model of a few dollars per hour of runtime."

"The cost of the solution is high and could be reduced."

"The AWS pricing and licensing are a cost-effective solution for data integration needs."

"Purchasing it through the AWS Marketplace is pretty convenient. There is a little bit of back and forth in terms of the licensing based on the machine size, but it seems to have worked out well. it is convenient to have it all as part of our AWS billing."

"The product must improve its pricing."

"The solution's pricing is not based on the licensing cost but on the running hours when the Matillion instance is up and running."

More Matillion Data Productivity Cloud pricing and cost advice

"It's very affordable."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"Zapier's price is good."

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

"The product is reasonably priced."

"The price of Zapier is approximately $75 monthly."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

15%

Manufacturing Company

Energy/Utilities Company

Computer Software Company

18%

University

Financial Services Firm

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Matillion ETL?

The new version with the Productivity Cloud is very simple. It's easy to use, navigate, and understand.

What is your experience regarding pricing and costs for Matillion ETL?

The solution's pricing is not based on the licensing cost but on the running hours when the Matillion instance is up and running. Its pricing model is different from the traditional pricing models ...

What needs improvement with Matillion ETL?

Depending on the use case, the solution's pricing could be improved. Matillion ETL should include more enhanced capabilities for extracting data from the SAP systems.

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

What needs improvement with Zapier?

The pricing could be a little cheaper.

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Product Reports

Matillion Data Productivity Cloud

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Matillion Data Productivity Cloud report

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Also Known As

Matillion ETL for Redshift, Matillion ETL for Snowflake, Matillion ETL for BigQuery

No data available

Overview

Matillion Data Productivity Cloud features an intuitive graphical interface, seamless AWS integration, and efficient data management. Its tools streamline complex tasks for SFDC, RDS, Marketo, Facebook, and Google AdWords.

Matillion Data Productivity Cloud provides fast transformations with built-in verification, easy scheduling, and sampling. With automatic scalability and diverse data source support, it simplifies complex data tasks. Users benefit from cloud data warehousing and integrating data into Snowflake while appreciating its ease of use by non-technical teams. Enhancements can focus on frequent API adjustments, improved documentation, faster performance with less latency, and better error handling.

What are the key features of Matillion Data Productivity Cloud?

User-Friendly Interface: Simplifies interaction for non-technical users with a graphical interface.
Seamless Integration: Works smoothly with AWS, SFDC, RDS, Marketo, Facebook, and Google AdWords.
Automatic Scalability: Efficiently manages varying workloads with scale-up and down capabilities.
Efficient Data Handling: Streamlines transformations, scheduling, and sample data verifications.
Diverse Data Source Support: Easily integrates multiple data sources for streamlined processes.

What benefits and ROI should users seek in reviews?

Ease of Use: Reduces complexity for non-technical teams with intuitive operation.
Performance Efficiency: Fast data processing and transformations enhance productivity.
Cloud Compatibility: Supports integration with cloud platforms for versatile data solutions.
Time-Saving Scheduling: Automates data tasks, allowing users to focus on other priorities.
Scalability: Automatically adjusts to workload needs, optimizing resource use and cost.

In industries such as technology, finance, and healthcare, Matillion Data Productivity Cloud is implemented to streamline ETL processes, optimize data pipeline construction, and enhance data migration efforts. It supports efficient data loading and integration between cloud and on-premises databases, aiding industries in managing data-driven projects.

Matillion

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Sample Customers

Thrive Market, MarketBot, PWC, Axtria, Field Nation, GE, Superdry, Quantcast, Lightbox, EDF Energy, Finn Air, IPRO, Twist, Penn National Gaming Inc

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Matillion Data Productivity Cloud vs. Zapier