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Matillion Data Productivity Cloud vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Matillion Data Productivity Cloud saves time and reduces costs, offering a rapid ROI and improved efficiencies with integrated platforms.
Sentiment score
5.7
Zapier is valued for its integration and efficiency, offering perceived ROI and savings compared to hiring, despite some cost concerns.
Consequently, we adjusted our processes to use Matillion Data Productivity Cloud only for extraction and ingestion, while Snowflake handled all transformations and jobs.
Technology Transformation Specialist at SDG Group
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
7.6
Matillion Data Productivity Cloud excels in service and support with fast response, comprehensive resources, and high customer satisfaction.
Sentiment score
7.1
Zapier support is praised for responsiveness and knowledge, but criticized for delays and lack of chat options.
They communicate effectively and respond quickly to all inquiries.
Technology Transformation Specialist at SDG Group
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.4
Matillion Data Productivity Cloud effectively scales with cloud resources and databases, though managing multiple nodes can be challenging.
Sentiment score
7.4
Zapier is scalable and adaptable for businesses, though costs and complexities can increase with intricate automations.
Depending on the nature of data sets, volume, and mixture of different data, the scalability could be improved as manual code writing is still required.
Director Axtria - Ingenious Insights! at Axtria - Ingenious Insights
The autoscale process works well, allowing the system to start another node automatically if the first machine reaches 80% capacity.
Technology Transformation Specialist at SDG Group
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
7.9
Matillion Data Productivity Cloud is stable and effective, with responsive support; hardware or configurations occasionally cause issues.
Sentiment score
6.8
Users find Zapier stable and reliable, though issues arise from external triggers; resolutions are quick, but improvements are suggested.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Matillion needs frequent API updates, improved UI, better documentation, more integrations, enhanced scalability, and real-time data capture.
Zapier is seen as costly, with users seeking improved integrations, interface, support, documentation, and advanced workflow capabilities.
Connections to BigQuery for extracting information are complex.
Technology Transformation Specialist at SDG Group
The main areas for improvement are AI features and scalability.
Director Axtria - Ingenious Insights! at Axtria - Ingenious Insights
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Matillion's pricing is competitive, flexible, and cost-effective, with discounts for annual commitments and strategic instance management.
Zapier, though expensive compared to competitors, is valued for automating workflows without developers, with prices scaling by usage.
Matillion Data Productivity Cloud offers discounts and special deals, especially when dealing with high-volume clients or fewer existing clients in specific regions, like Spain.
Technology Transformation Specialist at SDG Group
The pricing is moderate, neither expensive nor cheap.
Director Axtria - Ingenious Insights! at Axtria - Ingenious Insights
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Matillion Data Productivity Cloud enhances ETL processes with user-friendly tools, automation, and security for efficient, scalable data management.
Zapier excels in seamless app integration and automation, allowing users to streamline tasks without coding effortlessly.
The predefined connectors eliminate the need to write code for connectivity.
Director Axtria - Ingenious Insights! at Axtria - Ingenious Insights
Matillion Data Productivity Cloud is effective for ingest functions, particularly when moving information to Snowflake and performing many transformations.
Technology Transformation Specialist at SDG Group
A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem.
Automation Engineer at a educational organization with 11-50 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Categories and Ranking

Matillion Data Productivity...
Ranking in Cloud Data Integration
13th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
28
Ranking in other categories
AI Data Analysis (23rd)
Zapier
Ranking in Cloud Data Integration
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Data Integration (23rd), Business Orchestration and Automation Technologies (20th), AI Software Development (19th)
 

Mindshare comparison

As of August 2026, in the Cloud Data Integration category, the mindshare of Matillion Data Productivity Cloud is 5.3%, up from 3.9% compared to the previous year. The mindshare of Zapier is 3.0%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Matillion Data Productivity Cloud5.3%
Zapier3.0%
Other91.7%
Cloud Data Integration
 

Featured Reviews

Jitendra Jena - PeerSpot reviewer
Director Axtria - Ingenious Insights! at Axtria - Ingenious Insights
Easy integration and workflow proposals streamline processes
The predefined connectors eliminate the need to write code for connectivity. If you have a predefined connector, it is easy to use with plug and play functionality. The processing time and ease of use are significant benefits. As everyone is moving into AI integration, it will definitely help. When creating workflows, they can propose solutions directly.
Amrit Dash - PeerSpot reviewer
Automation Engineer at a educational organization with 11-50 employees
Modular automations have streamlined onboarding and now orchestrate delayed multi-day workflows
Zapier offers the best features through the capability to make our own webhooks and the delay functionalities, which stand out in Zapier.The delay functionality and custom webhooks are valuable for our organization because of how we deal with things at our organization by creating things in a very modular way. We will have different modules talking to each other for a specific complex workflow. A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem. Secondly, the delays, with having a bigger delay in number of days, gives the automation a bigger window to run in, which is not the case with make.com or any other platform that we use for automation. The delays on other platforms are mostly within the range of one to five minutes because the scenario needs to run on that particular go. With Zapier, the scenario can span over multiple days and it does not take up running memory. Rather than that, it goes to sleep and runs back again after the designated time. With Zapier, I am able to handle workflows much faster. I have been able to reduce the effort the manual onboarding team and the operations team had to do in terms of employee onboarding. We have reduced the workflow time and made things more efficient and smoother and avoided any repetitive tasks in the day-to-day workflow of a team member. There is a significant reduction in manual work and team members save time by eliminating multiple workflows which are repetitive in nature that the automation team builds for them using Zapier.
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Top Industries

By visitors reading reviews
Construction Company
11%
Financial Services Firm
9%
Computer Software Company
9%
Manufacturing Company
8%
Construction Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise10
Large Enterprise11
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Matillion ETL?
The pricing is managed by the tooling team. The pricing is moderate, neither expensive nor cheap.
What needs improvement with Matillion ETL?
The main areas for improvement are AI features and scalability.
What is your primary use case for Matillion ETL?
For the ETL, we are using Matillion Data Productivity Cloud. We have skilled resources for Matillion Data Productivity Cloud, which is why we are using it. The infrastructure is provided by the cus...
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more compl...
What is your primary use case for Zapier?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business platforms and business process automation. It is a tool that we were using prior t...
 

Also Known As

Matillion ETL for Redshift, Matillion ETL for Snowflake, Matillion ETL for BigQuery
No data available
 

Overview

 

Sample Customers

Thrive Market, MarketBot, PWC, Axtria, Field Nation, GE, Superdry, Quantcast, Lightbox, EDF Energy, Finn Air, IPRO, Twist, Penn National Gaming Inc
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Matillion Data Productivity Cloud vs. Zapier and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.