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Workato vs Zapier comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.9
Workato offers quick integration, enhances productivity, consolidates systems, reduces manual tasks, optimizes costs, and ensures faster ROI.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
By replacing multiple legacy systems and teams with a single automated platform, organizations see significant cost savings and improved business operations.
Director at Infoteck Solutions
For main recipes, there are charges, so by focusing on creating as many callable recipes as possible based on requirements, we can improve cost efficiency for the business.
Integration Engineer
In my experience, we have seen a return on investment, with results visible within a week.
Integration and Solution Architect/AI Engineer (Boomi and Workday) at Tech Bridger
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
5.9
Workato's customer service is praised for responsiveness, though complex issues may face delays due to product and time zone constraints.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
Whenever we faced issues with data volume, the support team helped us by suggesting solutions like breaking the data into chunks.
CTO at Atulya Abhinav Tech Private Limited
I reach out to the professional services team or customer success team for technical support, and they provide immediate responses.
Integration and Solution Architect/AI Engineer (Boomi and Workday) at Tech Bridger
Workato's support is robust, featuring first and second-level support.
Senior Software Engineer at a tech vendor with 5,001-10,000 employees
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
6.0
Workato is praised for its scalability, efficiently managing applications and cloud operations, though large datasets may impact performance.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
There are scalability limitations with Workato.
CTO at Atulya Abhinav Tech Private Limited
Allows dynamic connection switching at runtime.
Technical Consultant at Intercede Solutions
Even when clients overutilize the product, Workato allows them to continue without interruption, charging accordingly rather than limiting usage.
Director at Infoteck Solutions
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
6.7
Workato is praised for stability and reliability, with minor issues occasionally reported, and generally receives high user ratings.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
Once deployed, solutions do not break, making it more reliable than other solutions like Microsoft Power Automate that often disconnect.
Practice Manager at a consultancy with 201-500 employees
During the initial data loads with large volumes, Workato was unable to handle the data effectively, which indicates stability issues under high loads.
CTO at Atulya Abhinav Tech Private Limited
To handle more than 50,000 records, I use scripting actions like Python or JavaScript to process large data in chunks.
Senior Software Engineer at a tech vendor with 5,001-10,000 employees
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Workato requires improvements in user features, licensing clarity, complex integration, scalability, security, and AI for better functionality.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
The team is actively working on customizing the platform per client requirements and is rapidly releasing features to address these limitations.
Technical Consultant at IST Technology
Workato struggles with scalability when handling high volumes of data, such as terabytes, requiring chunking for initial data loads.
CTO at Atulya Abhinav Tech Private Limited
One area for improvement is the CI/CD pipeline, which lacks a version control system similar to GitHub for easier deployment.
Senior Software Engineer at a tech vendor with 5,001-10,000 employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Workato's enterprise pricing is based on usage with possible costs up to $130K annually, viewed as high but efficient.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
Higher volume is less expensive, but in general, it is kind of pricey.
Principal Consultant at Grail Automation
While the upfront cost is high due to task-based pricing, the cost is relatively low in terms of development because Workato provides necessary connectors for integration use cases.
Senior Software Engineer at a tech vendor with 5,001-10,000 employees
Compared to other iPaaS solutions like Boomi, Workato’s pricing model charges per connection step, which increases the cost.
Technical Consultant at Intercede Solutions
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Workato offers user-friendly, no-code integration and automation, boosting business efficiency with pre-built connectors and flexible application connections.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
It allows app-to-app and real-time integrations, which significantly enhance process efficiency.
Integration and Solution Architect/AI Engineer (Boomi and Workday) at Tech Bridger
It comes with pre-built connectors, eliminating the need to write APIs.
Senior Software Engineer at a tech vendor with 5,001-10,000 employees
The platform's ease of use for connecting to different integrations, like Salesforce and NetSuite, is very beneficial because development isn't necessary, and everything is readily available.
Technical Consultant at Intercede Solutions
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Workato
Average Rating
8.2
Reviews Sentiment
5.9
Number of Reviews
28
Ranking in other categories
Integration Platform as a Service (iPaaS) (5th)
Zapier
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), Business Orchestration and Automation Technologies (16th), AI Software Development (14th)
 

Featured Reviews

SS
API Integration Architect, Sr Manager at Beauty Tech Retail Domain
Intuitive automation streamlines workflows with room for more deployment options
The best features I appreciate about Workato are how intuitive it is, its low-code, no-code feature, and its true cloud-native environment where we don't need to worry about infrastructure settings and fine-tuning. Though I find the task-based usage in Workato challenging, requiring careful workflow design. The benefits from using Workato include automating workflows using the low-code approach, demonstrating while creating workflows, and making changes on the go. These capabilities enable faster delivery compared to our earlier work environments when using hybrid integration platform or MuleSoft. The delivery time has drastically improved using Workato because of its low-code feature and pre-built connectors which are very easy to use compared to MuleSoft. The ease of deployment is a distinct feature when compared to Tipco, MuleSoft, or any other integration tool. The delivery time is drastically reduced, allowing changes to be made immediately and demonstrated.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
7%
Retailer
7%
University
10%
Financial Services Firm
9%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise6
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What needs improvement with Workato?
In Workato, there are some limitations regarding very high transactional data in file formats. For instance, we have a 90-minute job timeout, and queues larger than 10,000 size will be purged. Addi...
What is your primary use case for Workato?
The usual use cases for Workato include real-time data processing from either SFTP or SAS, and we have implemented multiple use cases for our clients in the past 3.5 years. For example, the employe...
What advice do you have for others considering Workato?
I have been working with clients for Workato implementation, focusing on consulting and implementing solutions for their business needs. We automate basic workflows and handle various complexities ...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Overview

 

Sample Customers

Panera Bread, Berkshire Hathaway, Salesforce, Box, Splunk, ComScore, IBM, Complex Media, Microsoft, Home Depot, Cisco, News Corp, Braille Institute
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Workato vs. Zapier and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.