Workato vs Zapier comparison

The compared Workato and Zapier solutions aren't in the same category. Workato is ranked #7 in PaaS , with an average rating of 8.4, and holds a 4.3% mindshare in the category. Zapier is ranked #10 in CDI , with an average rating of 8.4, and holds a 2.0% mindshare. Additionally, 100% of Workato users are willing to recommend the solution, compared to 95% of Zapier users who would recommend it.

Workato

Read 17 Workato reviews

1,103 Views
647 Comparison Views

100% willing to recommend

Zapier

Read 41 Zapier reviews

658 Views
462 Comparison Views

95% willing to recommend

Workato

Zapier

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Executive Summary

We performed a comparison between Workato and Zapier based on real PeerSpot user reviews.

Find out in this report how the two Integration Platform as a Service (iPaaS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Workato vs. Zapier Report (Updated: July 2023).

Buyer's Guide

Workato vs. Zapier

July 2023

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Helped 851,604 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Workato

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Integration Platform as a Service (iPaaS) (7th)

Zapier

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Cloud Data Integration (10th)

Mindshare comparison

Workato and Zapier aren’t in the same category and serve different purposes. Workato is designed for Integration Platform as a Service (iPaaS) and holds a mindshare of 4.3%, up 4.2% compared to last year.
Zapier, on the other hand, focuses on Cloud Data Integration, holds 2.0% mindshare, up 1.8% since last year.

Integration Platform as a Service (iPaaS)

Cloud Data Integration

Featured Reviews

Pavan Yogender

Founder and CEO at Zertain

An intuitive and easy to use solution that can be used for transformation and quick data migrations from one platform to another

Workato is deployed on-cloud in our organization. They've also got an on-premises connector, but primarily it's on-cloud. It's a SaaS application. If budget is not a constraint, I'd definitely recommend Workato because of its ease of use and the time it takes to get started and see an outcome. The solution has helped our customers see an outcome in less than two weeks. The solution's cost is on the higher side, but if budget is not a constraint, then you can choose Workato. Workato is a pretty solid platform. The solution's ease of use and the ability to deliver results make it very intuitive to define complex transformations. Overall, I rate Workato a nine out of ten.

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Roman Hordiichuk

Full Stack Developer at Upwork

Good to automate workflows with third-party integrations

I primarily use it for Automation. The main mission of Zapier is as an automation tool The best thing is to automate workflows with third-party integrations, like Airtable, or Google Drive. The pricing could be a little cheaper. I have been using it for three years. I use it myself, for…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Workato is low code, intuitive, and easy to use."

"Workato allows us to streamline our operations by replacing multiple legacy systems with a single integrated platform."

"I definitely recommend Workato to others; it is the best product in our technology stack, allowing us to integrate legacy systems and address diverse requirements."

"It is easier to use than other technical open-source technologies."

"Moreover, AI automation simplifies integration development by understanding requirements from prompts and creating the necessary automation."

"It is very easy to use. It takes complex workloads away, and it provides very smooth integration. It has got a lot of out-of-the-box connectors. It has got a lot of out-of-the-box APIs, which makes it really easy to integrate with applications for different use cases, whether it is in finance, HR, or customer operations. It is by far our favorite integration product."

"Workato is less expensive and offers similar integration capabilities."

"Stability-wise, I rate the solution a ten out of ten."

More Workato pros

"The initial setup is pretty easy to do."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."

"The solution is a SaaS and does not require a complex setup."

"The product's most valuable feature is automation."

"The most valuable feature of Zapier is it saves me time doing repetitive tasks."

"Zapier luckily has a wide range of integrations, I would say."

"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."

More Zapier pros

Cons

"One area for improvement is the CI/CD pipeline, which lacks a version control system similar to GitHub for easier deployment."

"A limitation is that their cloud presence is only in North America and Europe."

"I would like to see the dashboarding and reporting processes improved."

"The data flow and debugging processes need improvement, especially for tracing issues. Additionally, Workato struggles with scalability when handling high volumes of data, such as terabytes, requiring chunking for initial data loads."

"Workato's Extract, transform, and load (ETL) and extract, load, and transform (ELT) are not very strong and could be improved for very complex transformations."

"Integrating on-prem applications is challenging, even though they have an on-prem agent."

"From the deployment point of view, our customers encounter platform downtime where it does not serve the actual request on the systems."

"Workato could be improved by adding a proper debugging feature. Currently, there's no way to set breakpoints to stop the process and debug an error as you can in other tools like webMethods."

More Workato cons

"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."

"I think that this solution should have more apps connected to it."

"The solution does not work properly when we apply filters and we get errors."

"It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work."

"There is room for improvement in the support. They are not responsive, and they don't take much time to get resolved."

"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."

"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

"The pricing of the solution is quite expensive."

More Zapier cons

Pricing and Cost Advice

"Workato is an expensive solution."

"Speaking about price, I would say that it's market-related. Also, there are costs in addition to the standard license fees since different add-ons depend on what you require."

"On a scale of one to ten, the pricing is around a six. We have a consumption model and the pricing is higher. If you are using any kind of ML-based approach, machine learning, or some advanced analytics, you may have to pay more."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

"Zapier's price is good."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"It's very affordable."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"The product is reasonably priced."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

28%

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

10%

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Workato?

Workato is low code, intuitive, and easy to use.

See all answers

What needs improvement with Workato?

Currently, Workato is a low-code platform without native programming capabilities. I would appreciate having a dedicated programming language for tasks like transformations and functional programmi...

See all answers

What is your primary use case for Workato?

I am an integration consultant, and I use Workato ( /products/workato-reviews ) for integration. Recently, one of my clients wanted to migrate from using Workato ( /products/workato-reviews ) to an...

See all answers

What do you like most about Zapier?

The product's most valuable feature is automation.

See all answers

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

See all answers

What needs improvement with Zapier?

The pricing could be a little cheaper.

See all answers

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Compared 6% of the time

SAP Process Orchestration vs Workato

Compared 5% of the time

SSIS vs Workato

Compared 3% of the time

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Compared 22% of the time

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Compared 14% of the time

SnapLogic vs Zapier

Compared 11% of the time

AWS Glue vs Zapier

Compared 10% of the time

Alteryx Designer vs Zapier

Compared 7% of the time

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Product Reports

Buyer's Guide

Workato

April 2025

Download Workato product report

Buyer's Guide

Zapier

April 2025

Download Zapier product report

Overview

Named a Leader in iPaaS for Dynamic Integrations by Forrester, Workato is a modern automation and integration platform. With its enterprise-grade capabilities, you can seamlessly integrate and orchestrate workflow automation across cloud and on-premise applications, files and databases without coding.

The Workato team comes from a deep background in building integration products and will continue to expand and change the automation and integration space.

Start your 30-day free trial here.

Workato

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Zapier

Sample Customers

Panera Bread, Berkshire Hathaway, Salesforce, Box, Splunk, ComScore, IBM, Complex Media, Microsoft, Home Depot, Cisco, News Corp, Braille Institute

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

Workato vs. Zapier

July 2023

Free Report: Workato vs. Zapier

Find out what your peers are saying about Workato vs. Zapier and other solutions. Updated: July 2023.

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