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Tray.io vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tray.io
Ranking in Cloud Data Integration
22nd
Average Rating
7.4
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
Process Automation (29th), Low-Code Development Platforms (27th), Integration Platform as a Service (iPaaS) (17th)
Zapier
Ranking in Cloud Data Integration
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (22nd), Business Orchestration and Automation Technologies (20th), AI Software Development (18th)
 

Mindshare comparison

As of May 2026, in the Cloud Data Integration category, the mindshare of Tray.io is 1.3%, up from 0.3% compared to the previous year. The mindshare of Zapier is 3.0%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier3.0%
Tray.io1.3%
Other95.7%
Cloud Data Integration
 

Featured Reviews

SS
Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees
Marketing A/B tests have gained deeper insights from user behavior and unified global reporting
The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."
"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."
"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."
"This product has made our daily reporting task simpler, by automating and integrating different apps."
"Zapier luckily has a wide range of integrations, I would say."
"Improved communication and efficiency through interconnection of instant messaging, email, CRM, ERP and ticket management systems is the main output of using Zapier at Glispa."
"Automatic connections between CRM and the email system is the most valuable feature."
"With Zapier we are easily able to set up a custom notification and event-tracking service in only a few hours as opposed to several days."
"The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions."
"It revolutionized our back-office."
"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."
 

Cons

"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."
"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."
"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."
"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."
"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."
"We currently switch from Zapier because it was so expensive. My experience shows that for our use cases, other tools are cheaper."
"The Google Analytics integrations (especially the Facebook Lead Forms to Google Analytics) HubSpot, that leads to Android phone integration"
"System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication."
"Not all Zaps work perfectly the first time."
"To make it a complete BPM solution, the UI component needs significant enhancement."
"Some apps are not available yet. For instance, a connection with Joomla! would be great."
 

Pricing and Cost Advice

Information not available
"The price of Zapier is approximately $75 monthly."
"The product is reasonably priced."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
"It's very affordable."
"Zapier's price is good."
"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."
"Think your Zaps through to make sure you don't use more Zaps than you need."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
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Top Industries

By visitors reading reviews
Construction Company
16%
Comms Service Provider
11%
Computer Software Company
10%
Outsourcing Company
9%
Construction Company
15%
University
8%
Comms Service Provider
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What needs improvement with Tray.io?
I believe Tray.io can be improved by offering integration with Tableau, which is still not available. I rated it an eight because there are still some things that can be improved, as I mentioned be...
What is your primary use case for Tray.io?
My main use case for Tray.io is to conduct A/B testing for marketing initiatives that the company has undertaken. We test the deployment of different campaigns across similar cohorts and evaluate w...
What advice do you have for others considering Tray.io?
My advice to others considering Tray.io is to trust the process because once the installation is complete, it is extremely easy to deploy and set up. I have rated this product an eight out of ten.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
What is your primary use case for Zapier?
I used three tools: Make.com, Zapier, and nEn nEight nEight n for my use cases. I created automation for social media integration, CRM integration, AI agents, e-commerce automation, finance automat...
 

Comparisons

 

Overview

 

Sample Customers

Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Tray.io vs. Zapier and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.