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Microsoft Analytics Platform System vs VMware Tanzu Data Solutions comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
VMware Tanzu Data Solutions
Ranking in Data Warehouse
4th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
89
Ranking in other categories
Database Development and Management (6th), Relational Databases Tools (14th), Message Queue (MQ) Software (5th)
 

Mindshare comparison

As of November 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 1.7% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 5.1%, up from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
VMware Tanzu Data Solutions5.1%
Microsoft Analytics Platform System2.4%
Other92.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
Karthik Shivaram - PeerSpot reviewer
Technical Director at STI INFOTECH PVT LTD
Improved multi-cloud data management has simplified operations and supports seamless Kubernetes
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a well-integrated solution and that integration empowers results."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"It is closely integrated with other products in the MS portfolio."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"In summary, this is a good product that I will continue to use, and I recommend it."
"The most valuable feature is it’s robustness."
"The most valuable feature of RabbitMQ is the ability to set up workflows simply with configuration."
"Some of the most valuable features are publish and subscribe, fanout, and queues."
"After creating a RabbitMQ service, they provide you with a sort of web management dashboard."
"Tanzu Greenplum's most valuable features include the integration of modern data science approaches across an MPP platform."
"I would definitely recommend VMware Tanzu Greenplum; it's open-source and the support is great, and it's also relatively cheap compared to similar solutions."
"This has helped us bring down our end-to-end EDW load time to one-third the time and has enabled faster and efficient data analysis in a scalable environment without adding too much cost."
 

Cons

"In general, I am not really very satisfied with the tutorials that are out there."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Functionality needs to be more up-to-date with competing products."
"The pricing model needs to be improved."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Microsoft Analytics Platform System could have better support."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Stability-wise, the consumer needs to configure with caution to make sure the queues never overflow; I have experienced data loss in scenarios in which consumer cases were configured incorrectly."
"It will be very useful if we could communicate with other database types from Greenplum (using a database link)."
"Initial setup is a little complex. It took around two weeks to deploy."
"More stability in terms of query result."
"I want it to reorder messages in a queue, if possible."
"This solution struggled with multi-regional synchronization."
"The ongoing response from their support on certain technical issues has been slow. It would help if we can have a faster turn-around here."
"There are some security concerns that have been raised with this product."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"It is an open-source product."
"The product is available for free use since it is an open-source technology."
"It is an open-source platform. Although, we have to pay for additional features."
"We are using the open-source version of this solution."
"On a scale of one to five, with five being the most competitive pricing, I would rate this solution as a four."
"Tanzu Greenplum's pricing is really competitive and gives excellent value for money."
"The pricing for RabbitMQ is reasonable. It is worth the cost."
"are using the open-source version, which can be used free of cost."
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Financial Services Firm
13%
Educational Organization
9%
Manufacturing Company
9%
Outsourcing Company
16%
Financial Services Firm
12%
Construction Company
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise11
Large Enterprise52
 

Questions from the Community

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How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
What is your experience regarding pricing and costs for VMware Tanzu GemFire?
My experience with pricing, setup cost, and licensing for VMware Tanzu Data Solutions is that it is a bit expensive.
What needs improvement with VMware Tanzu GemFire?
In terms of weak points in VMware Tanzu Data Solutions, pricing is always the root cause of people not wanting to renew licenses or do any upgrades.
 

Also Known As

Microsoft APS, MS Analytics Platform System
Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University
Find out what your peers are saying about Microsoft Analytics Platform System vs. VMware Tanzu Data Solutions and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.