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Microsoft Azure Object Storage vs NetApp Cloud Volumes ONTAP comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.1
Microsoft Azure Object Storage offers scalable, cost-effective solutions, enhancing business ROI and efficiency through flexible payment models.
Sentiment score
6.5
NetApp Cloud Volumes ONTAP delivers cost savings, increased efficiency, and improved performance, reducing storage, maintenance, and power expenses.
I have seen a return on investment as it saves both time and money with this agile technology.
Chief Technical Officer at a tech services company with 11-50 employees
 

Customer Service

Sentiment score
6.2
Microsoft Azure Object Storage support is effective but varies in responsiveness, with premium plans and regions affecting user satisfaction.
Sentiment score
7.0
NetApp Cloud Volumes ONTAP customer service is praised for expertise and responsiveness, with room for improvement in initial support.
If I want to change something on my resources or directly access it via the portal, there is not a service level agreement of 100%, and sometimes it's quite difficult to access.
Consultant - Architecture Solution at Onepoint
The customer support for Microsoft Azure Object Storage is not good.
Chief Technical Officer at a tech services company with 11-50 employees
Technical support from Microsoft is good.
Enterprise Architect at ATOS
 

Scalability Issues

Sentiment score
6.7
Microsoft Azure Object Storage is praised for robust scalability, handling extensive data needs, though some report performance issues.
Sentiment score
7.2
NetApp Cloud Volumes ONTAP offers scalable growth, dynamic expansion, and flexibility, though large environments face data size limitations.
The storage is very scalable, so you can effortlessly scale it.
Consultant - Architecture Solution at Onepoint
Most of the time, it fits the requirement, but for drastic demands, we may need to provide quotas and other requirements to Microsoft for them to manage forecast and capacity planning.
Enterprise Architect at ATOS
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
Senior Solutions Architect at Think Power Solutions
It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios.
Principal Consultant at a tech services company with 11-50 employees
 

Stability Issues

Sentiment score
7.0
Microsoft Azure Object Storage is generally stable, but reliability can vary based on implementation partners and compliance standards.
Sentiment score
7.7
NetApp Cloud Volumes ONTAP offers high stability and reliability, with users valuing performance and responsive support despite occasional minor issues.
From a security standpoint, there is a question mark due to past cyber attacks.
Enterprise Architect at ATOS
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
Senior Solutions Architect at Think Power Solutions
 

Room For Improvement

Microsoft Azure Object Storage needs improvements in performance, cost, UI, integration, and security to meet user expectations.
NetApp Cloud Volumes ONTAP users seek improved scalability, integration, ease of use, and features like security, monitoring, and cloud compatibility.
They need enhancement in security aspects. Security alerts and integrations could be improved as part of lifecycle management, especially for archives and restoration requirements.
Enterprise Architect at ATOS
When using Data Lakes for analytics and frequently pulling data from our source database to Microsoft Azure Blob Storage, there should be faster methods to download large data from Microsoft Azure Storage Blob to different locations.
Senior Solutions Architect at Think Power Solutions
The customer support for Microsoft Azure Object Storage is not good.
Chief Technical Officer at a tech services company with 11-50 employees
My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.
Technical Specialist at Softcell Technologies Limited
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.
Principal Consultant at a tech services company with 11-50 employees
 

Setup Cost

Microsoft Azure's flexible pricing appeals with pay-as-you-go and discounts, despite concerns over complexity and high usage costs.
Enterprise users enjoy NetApp Cloud Volumes ONTAP for its features despite higher costs, with discounts available for extended commitments.
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers.
senior partner at Niyocon
It's a pay-per-use solution and a good idea for proof of concept and value.
Consultant - Architecture Solution at Onepoint
If I talk about blob, it is a reasonable price.
Sr. Manager IT Datacentre Cloud and Network at a insurance company with 1,001-5,000 employees
 

Valuable Features

Microsoft Azure Object Storage provides scalable, reliable, and secure data management with strong features for integration, backup, and compliance.
NetApp Cloud Volumes ONTAP offers reliable, flexible data protection, seamless integration, and optimized storage across diverse cloud environments.
When talking about storage accounts, customers utilize Azure file as a replica of the file server, allowing them to access file shares or storage accounts from their systems, making it easy to use while automatically syncing data with the cloud.
senior partner at Niyocon
Since I work mostly with AI/ML, data piping, data integrations, and ETL tools, these features are valuable.
Senior Solutions Architect at Think Power Solutions
Microsoft Azure Object Storage improves the application performance and reliability, enabling faster processing for critical business workloads.
Chief Technical Officer at a tech services company with 11-50 employees
The granular ability to divide up the performance and the amount of storage you want is really fantastic.
Principal Consultant at a tech services company with 11-50 employees
 

Categories and Ranking

Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
57
Ranking in other categories
No ranking in other categories
NetApp Cloud Volumes ONTAP
Ranking in Public Cloud Storage Services
12th
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
64
Ranking in other categories
Cloud Migration (2nd), Cloud Storage (5th), Cloud Backup (31st), Cloud Software Defined Storage (2nd)
 

Mindshare comparison

As of May 2026, in the Public Cloud Storage Services category, the mindshare of Microsoft Azure Object Storage is 3.4%, up from 1.9% compared to the previous year. The mindshare of NetApp Cloud Volumes ONTAP is 6.4%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services Mindshare Distribution
ProductMindshare (%)
Microsoft Azure Object Storage3.4%
NetApp Cloud Volumes ONTAP6.4%
Other90.2%
Public Cloud Storage Services
 

Featured Reviews

Animesh.Kumar - PeerSpot reviewer
Senior Solutions Architect at Think Power Solutions
Customer improves data management with enhanced storage and enjoys challenge of optimizing performance
Microsoft Azure Object Storage can be improved in terms of performance. When using Data Lakes for analytics and frequently pulling data from our source database to Microsoft Azure Blob Storage, there should be faster methods to download large data from Microsoft Azure Storage Blob to different locations. I did not receive much support in addressing this issue.
Punit Waghela - PeerSpot reviewer
Technical Specialist at Softcell Technologies Limited
Offers advanced features with notable emphasis on innovation
The best features of NetApp Cloud Volumes ONTAP include deduplication, compaction, and autonomous ransomware technology that native cloud storage solutions in AWS, Azure, or Google Cloud do not support. Moreover, NetApp Cloud Volumes ONTAP allows the use of multiple protocols including NFS, CIFS, and iSCSI, whereas native options may only support NFS and iSCSI. Customers already using on-premises NetApp storage such as FAS, AFF, or ASA can experience the same functionality on the cloud with NetApp Cloud Volumes ONTAP, which adds significant value. For data protection, customers can take advantage of the Snapshot technology available with NetApp Cloud Volumes ONTAP. This technology facilitates data recovery by allowing snapshots to be stored either on the same storage or on a disaster recovery (DR) storage. NetApp Cloud Volumes ONTAP helps us to take snapshots and store them on the same storage, with options for migration or replication of those snapshots to different storage, including on-premises DR storage or other cloud storage, providing excellent disaster recovery capabilities.
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893,311 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Marketing Services Firm
16%
Construction Company
9%
Comms Service Provider
9%
Manufacturing Company
9%
Manufacturing Company
14%
Financial Services Firm
10%
Construction Company
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise12
Large Enterprise21
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise11
Large Enterprise53
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
My experience with pricing, setup cost, and licensing for Microsoft Azure Object Storage is very good.
What needs improvement with Microsoft Azure Object Storage?
The customer support for Microsoft Azure Object Storage is not good. If a good engineer is assigned, then it functions well. However, every time we are doing troubleshooting, it is not Microsoft.
What is your primary use case for Microsoft Azure Object Storage?
I have used Microsoft Azure Object Storage, which is a blob storage service. Our customers use the services that we provide for blob storage. Our customers use applications, and Microsoft Azure Obj...
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For example, a customer using 100 TB of AWS storage would not benefit from deduplica...
What needs improvement with NetApp Cloud Volumes ONTAP?
It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.
What is your primary use case for NetApp Cloud Volumes ONTAP?
I use NetApp Cloud Volumes ONTAP mostly in customer companies.
 

Also Known As

Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
ONTAP Cloud, CVO, NetApp CVO
 

Overview

 

Sample Customers

Umbraco, Xbox, Radioshack, 343 Industries, McKesson
1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Find out what your peers are saying about Microsoft Azure Object Storage vs. NetApp Cloud Volumes ONTAP and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.