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Microsoft Entra External ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Organizations saved time and costs with Microsoft Entra External ID, despite varied productivity impacts and integration learning curves.
Sentiment score
5.1
Omada Identity's high upfront cost is offset by lower maintenance, improved security, compliance, and enhanced governance, boosting time efficiency.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Associate Director Automation at Dubai Holding
Companies can leverage it for setting up external identities without needing to develop their own solutions.
Lead Enterprise Architect at DigyCorp
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Network Security Administrator at a retailer with 51-200 employees
To support the organization, we maintain a team of two or three, but one is more than sufficient because of its operational efficiency, the security it provides, and the user interface, including the dashboard provided.
Associate Security Analyst at Tech Mahindra
I have seen a return on investment with Omada Identity in terms of time saved and fewer employees needed.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
Omada Identity has high cost and fewer features relative to competitors such as Saviynt and SailPoint.
Senior Analyst at Toll Holdings Limited
 

Customer Service

Sentiment score
4.9
Microsoft Entra External ID support experiences are mixed, with praise for knowledgeable staff but concerns about continuity and accessibility.
Sentiment score
6.6
Omada Identity's responsive customer service excels in crises, but minor issue response times and outdated documentation remain concerns.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
Consultant at Artifield
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
Sales Manager - Program Manger at Altitudo srl
The documentation is very thorough, reducing the need for support.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Lead Cyber Security Architect at a tech vendor with 10,001+ employees
Maintenance is necessary, and aside from that, if there are issues with Salesforce cloud, then Omada Identity may go down.
IT Analyst at a manufacturing company with 10,001+ employees
The customer support for Omada Identity is excellent.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
6.2
Microsoft Entra External ID offers scalability and flexibility but faces latency issues and lacks some authentication methods.
Sentiment score
7.4
Omada Identity is praised for scalability, seamlessly managing hybrid environments, though custom connectors may require effort and face rate limits.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
Consultant at Artifield
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Director at iicon ltd
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
Lead Enterprise Architect at DigyCorp
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Identity Access Management (IAM) Engineer at Draexlmaier
Omada Identity is a top-growing tool that is booming in the market.
IT Analyst at a manufacturing company with 10,001+ employees
Omada Identity scales very well for our organization.
Iam Security Specialist at a insurance company with 1,001-5,000 employees
 

Stability Issues

Sentiment score
5.2
Microsoft Entra External ID is a stable SaaS, rated 8-10/10, with minimal downtime, reliable except for occasional external issues.
Sentiment score
7.6
Omada Identity is stable and reliable with minor integration issues, though updates enhance performance despite occasional implementation challenges.
I'd rate the stability of the Microsoft Entra External ID as a 10.
Director of Technology at a hospitality company with 51-200 employees
The stability of this solution is very good.
Associate Director Automation at Dubai Holding
I have not encountered any stability issues with Microsoft Entra External ID.
Lead Enterprise Architect at DigyCorp
In terms of stability, I rate Omada Identity a nine out of ten.
Identity Access Management (IAM) Engineer at Draexlmaier
We have experienced too many unexpected errors on a daily basis.
Lead Cyber Security Architect at a tech vendor with 10,001+ employees
Omada Identity is a stable and reliable tool.
IT Analyst at a manufacturing company with 10,001+ employees
 

Room For Improvement

Microsoft Entra External ID needs cost reduction, faster sync, better security, improved SSO, UI, integration, support, and pricing clarity.
Omada Identity needs a more intuitive UI, better performance, enhanced integration, improved customization, and streamlined onboarding.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Sales Manager - Program Manger at Altitudo srl
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Consultant at Artifield
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
For someone unfamiliar with Omada Identity, comprehensive documentation would greatly enhance user understanding, which I believe is essential for clients and vendors.
Security Delivery Senior Analyst at a tech vendor with 10,001+ employees
Improvements needed for Omada Identity include out-of-the-box integrations and connectors for modern SaaS and cloud-native applications.
Associate Security Analyst at Tech Mahindra
Another unique benefit of Omada is their accelerator pack, which can propel you from zero to a working environment with basic configurations in about twelve to fourteen weeks.
Freelance Project Manager at a consultancy with 11-50 employees
 

Setup Cost

Microsoft Entra External ID pricing varies, cost-effective for some, expensive for others, challenging cloud transition impacts evaluation.
Omada Identity's pricing is premium for cloud solutions with flexible licensing but setup may require costly professional services.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Associate Director Automation at Dubai Holding
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
Director at iicon ltd
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
Lead Enterprise Architect at DigyCorp
It remains less expensive compared to SailPoint's AI offerings.
Senior Analyst at Toll Holdings Limited
They are lower than some of their competitors.
Manager at a manufacturing company with 5,001-10,000 employees
the product itself is said to have a good price, although the support can be expensive.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Valuable Features

Microsoft Entra External ID enhances security and efficiency by simplifying identity management and integration without on-premises infrastructure.
Omada Identity enhances governance with user-friendly automation, seamless integration, and robust compliance, minimizing custom development for organizations.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
Director at iicon ltd
EID unifies workforce users with external business partners, which is a very strong feature.
Consultant at Artifield
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
Manager, Identity & Access Management at a financial services firm with 10,001+ employees
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Identity Access Management (IAM) Engineer at Draexlmaier
You can really do it codeless by creating a custom process with the process designer, adding the building blocks of the process designer into the process, and then getting it to work.
principal IGA consultant and partner at Fortigi
The integration with those systems helps my workflow and saves time considerably because I can manage all the accesses and assignments through Omada Identity at once, eliminating the need to add a license through Azure or a mailbox through Exchange.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
10th
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Microsoft Security Suite (16th)
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
5th
Ranking in Customer Identity and Access Management (CIAM)
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
64
Ranking in other categories
User Provisioning Software (5th), Identity Management (IM) (5th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra External ID is 1.6%, down from 2.6% compared to the previous year. The mindshare of Omada Identity is 2.5%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Omada Identity2.5%
Microsoft Entra External ID1.6%
Other95.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Identity governance has automated lifecycle workflows and strengthens access risk control
Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Outsourcing Company
8%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise6
Large Enterprise52
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
Microsoft is flexible in the pricing for the product, so I cannot say that it is expensive, but definitely they are flexible in the price lists and their ways of doing payments.
What needs improvement with Microsoft Entra External ID?
Not really at the moment, but perhaps when we go deeper into using Microsoft Entra External ID, we may experience some things we may not prefer. However, up to now, we have not encountered anything...
What is your primary use case for Microsoft Entra External ID?
When I say identity, I mean Microsoft Entra External ID. We have been using Microsoft Entra External ID since the beginning of 2022. I am using it as a client. The purposes for using Microsoft Entr...
What is your experience regarding pricing and costs for Omada Identity Cloud?
Regarding my experience with pricing, the setup cost and licensing for Omada Identity were handled by my manager, and I did not face any licensing issues for Omada Identity, nor did my team.
What needs improvement with Omada Identity Cloud?
Regarding how Omada Identity can be improved, I find that Omada Identity import takes a long time. Also, in Omada Identity, if a user goes and requests, it creates jobs for specific target systems,...
What is your primary use case for Omada Identity Cloud?
My main use case for Omada Identity involves working for L2 support operations, where we have used it for onboarding contractors into Omada, and also passing user data to target systems such as Azu...
 

Also Known As

Azure Active Directory External Identities
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Information Not Available
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra External ID vs. Omada Identity and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.