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Microsoft Entra ID Protection vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.4
Microsoft Entra ID Protection offers efficient password management, simplifying access and providing full ROI in three years.
Sentiment score
6.2
Microsoft Purview DLP enhances security, saves resources, and supports legal tasks, offering financial benefits by reducing third-party vendor reliance.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Software Solutions Account Manager at First Distribution
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
The fact that we are not being fined is crucial.
Cloud Architecture Lead at bolder inc
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID Protection support is mixed; premium praised, free options slow, consistency issues, and varied third-party experiences.
Sentiment score
5.6
Users have mixed reviews of Microsoft Purview's Data Loss Prevention, citing both effective support and inefficiencies in ticket handling.
We classified it as a critical problem, and they accepted our classification and helped us quickly.
Founder at AiALL
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
Software Solutions Account Manager at First Distribution
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.3
Microsoft Entra ID Protection efficiently scales with organization sizes, though additional licenses may be needed as businesses grow.
Sentiment score
7.2
Microsoft Purview DLP is praised for scalability and adaptability, with noted integration challenges and device-level scalability needing improvement.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
Security Analyst at UPCI
There are no issues with scalability up to your license limitations.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
We haven't experienced problems with Microsoft Entra ID Protection.
Founder at AiALL
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.2
Microsoft Entra ID Protection is highly stable, with minor bugs, offering reliable performance even in large organizations.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is stable, reliable, effective in tasks, with minor syncing and classification issues occasionally noted.
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Microsoft Entra ID Protection requires identity enhancements, better integration, improved scalability, and streamlined user experiences for competitiveness.
Microsoft Purview needs better integration, file recognition, language support, AI features, user training, stability, and clearer navigation.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
Microsoft has not offered control over how they calculate high or low-risk scenarios.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Security Operations Team Leader at Yalla Security Srl
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra ID Protection pricing is competitive but may be costly and complex, especially for smaller markets or businesses.
Microsoft Purview Data Loss Prevention is valued for its competitive pricing, integration with Office 365, and flexible payment options.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Software Solutions Account Manager at First Distribution
Microsoft Entra ID requires additional licensing components.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
The pricing for Microsoft Entra ID protection is not expensive.
Security Analyst at UPCI
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
My experience with pricing, setup cost, and licensing is that it is very straightforward because we are all using E5 licenses, so we are covered.
Cloud Architecture Lead at bolder inc
 

Valuable Features

Microsoft Entra ID Protection enhances identity security with conditional access, multifactor authentication, and seamless integration, offering scalability and compliance.
Microsoft Purview Data Loss Prevention enhances data protection with seamless integration, user-friendly controls, and real-time compliance visibility across platforms.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Security Operations Team Leader at Yalla Security Srl
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
It finds social security numbers in the files when we scan for it, so that we can prevent those from leaving the company.
Managing Director, Chief Information Security Officer at a financial services firm with 201-500 employees
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
21
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
14th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of May 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 2.6%, down from 4.5% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.7%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID Protection2.6%
Microsoft Purview Data Loss Prevention2.7%
Other94.7%
Microsoft Security Suite
 

Featured Reviews

Luis Gabriel Mieles Benavides - PeerSpot reviewer
Cloud Architect at Sonda S.A.
Identity protection has strengthened daily access control and improved passwordless security
The best features of Microsoft Entra ID Protection include the password dictionary, which we do not have in Active Directory. Conditional access is excellent because we can select the location from which users authenticate, and this is the best feature for me. Another valuable feature is the ability to identify critical or suspicious computers. If computers are too old or too suspicious, the system does not allow authentication, which is excellent. The effectiveness of automated remediation for handling identity threats is great. I use passwordless authentication with cellular phone authentication, which is excellent because we do not always need a password. Microsoft Entra ID Protection is a great solution overall because it improves security in the company through identity management. It improves integration with other solutions such as Google, Gmail, Hotmail, Outlook, and Facebook. We can create different applications and integrate with different services.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
Financial Services Firm
16%
Computer Software Company
8%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
I do not think there are any areas that could be improved with Microsoft Entra ID Protection at this time.
What is your primary use case for Azure Active Directory Identity Protection?
I use Microsoft Entra ID Protection and provide support for features such as multifactor authentication and conditional access. I work with this solution every day.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing, so there are no particular pluses or minuses.
What needs improvement with Microsoft Purview Data Loss Prevention?
To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment. The bulk labeling process is a chal...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the business has marked as should not be able to leave the company is stopped at the em...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2026.
893,164 professionals have used our research since 2012.