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Microsoft Power Automate vs Zapier comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Automation Anywhere enhances ROI by reducing costs, improving efficiency, and delivering rapid results in less than a year.
Sentiment score
6.6
Microsoft Power Automate offers cost-effective automation, saving time and money, enhancing productivity, and providing rapid, seamless integration.
Sentiment score
5.7
Zapier is valued for its integration and efficiency, offering perceived ROI and savings compared to hiring, despite some cost concerns.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
On a daily basis, it saves about two to three hours.
Customer Solution Provider at Wema Bank
It has helped us save time, and we've saved thousands of hours through automation.
Assistant Manager, Data Science & Analytics at American International Group
There has been around 20% to 30% productivity improvement, which will definitely save money and costs.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
7.0
Automation Anywhere's customer service is responsive and knowledgeable, but may face inconsistent response times and require persistent follow-ups.
Sentiment score
6.3
Microsoft Power Automate support is generally positive, but response times and resource availability vary depending on license and support level.
Sentiment score
7.1
Zapier support is praised for responsiveness and knowledge, but criticized for delays and lack of chat options.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
Having experience with coding is essential to fully utilize Power Automate.
Assistant Manager, Data Science & Analytics at American International Group
On a scale of one to ten, the technical support of Microsoft Power Automate rates as three within India, and eight or nine for support from outside India.
Power Platform Developer at a tech services company with 11-50 employees
They offer 24-hour technical support that consistently answers inquiries.
Talent Acquisition Specialist at APERCE
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.4
Automation Anywhere is highly scalable and cost-effective, efficiently managing projects and supporting diverse industry automation with centralized control.
Sentiment score
6.6
Microsoft Power Automate is scalable, integrates well with Microsoft services, and supports seamless expansion for diverse organizational needs.
Sentiment score
7.4
Zapier is scalable and adaptable for businesses, though costs and complexities can increase with intricate automations.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
I think Microsoft Power Automate is scalable; I have not come across any limitations for the number of things I do.
Governance Operations Analyst at Aon Corporation
Microsoft Power Automate is scalable enough for me and my customers.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
7.0
Automation Anywhere is praised for stability and reliability, with cloud versions improving consistency and strong customer support appreciated.
Sentiment score
7.5
Microsoft Power Automate is highly stable, rated 8-9/10, despite minor issues and impact of new features.
Sentiment score
6.8
Users find Zapier stable and reliable, though issues arise from external triggers; resolutions are quick, but improvements are suggested.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
Having stability is absolutely important for me because I have a lot of workflows that need to be very stable, and I rely on that dependency.
Governance Operations Analyst at Aon Corporation
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Automation Anywhere's complexity, cost, and technical demands challenge non-tech users, requiring improved support and ease for smaller firms.
Microsoft Power Automate users seek better integration, efficiency, and AI features, facing challenges with limits, licensing, and customization.
Zapier is seen as costly, with users seeking improved integrations, interface, support, documentation, and advanced workflow capabilities.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Rpa Infrastructure Lead at a tech vendor with 10,001+ employees
Developers should have discretion over which view they want to use, either the old designer view or the new designer view, as Microsoft is forcing the new designer view, which most developers don't prefer.
Power Platform Developer at a tech services company with 11-50 employees
It would be better to make it a wizard more than requiring coding.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
We haven't gone into depth to explore the integration with AI, so I am not really sure.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Automation Anywhere's pricing is seen as expensive for small businesses but justified by features for larger organizations.
Microsoft Power Automate's pricing depends on licensing and usage, with costs ranging from $15 up to premium plan rates.
Zapier, though expensive compared to competitors, is valued for automating workflows without developers, with prices scaling by usage.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
The price of Microsoft Power Automate was affordable for our clients, who are small companies.
Talent Acquisition Specialist at APERCE
I don't remember paying anything excessively or overpriced.
Sales Manager at a comms service provider with 51-200 employees
Microsoft Power Automate is reasonably priced compared to others in the market.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Automation Anywhere offers a user-friendly interface for efficient task automation with features enhancing productivity and seamless integration.
Microsoft Power Automate is a user-friendly, low-code platform enhancing productivity by streamlining workflows and integrating with Microsoft tools.
Zapier excels in seamless app integration and automation, allowing users to streamline tasks without coding effortlessly.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
Assistant Manager, Data Science & Analytics at American International Group
If I want to fill something in Power Platform and need to fill another item in Salesforce, instead of doing the same task in different platforms, I can directly fill it in Power Platform and integrate it with Salesforce through API in Microsoft Power Automate, and my work is complete.
Power Platform Developer at a tech services company with 11-50 employees
Microsoft Power Automate has positively impacted my organization as it has saved a lot of time and effort.
Customer Solution Provider at Wema Bank
A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem.
Automation Engineer at a educational organization with 11-50 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Business Orchestration and Automation Technologies
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
640
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), AI Legal & Compliance (1st), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
Microsoft Power Automate
Ranking in Business Orchestration and Automation Technologies
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
134
Ranking in other categories
Robotic Process Automation (RPA) (3rd), Process Mining (3rd), Agentic Automation (3rd)
Zapier
Ranking in Business Orchestration and Automation Technologies
20th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Data Integration (25th), Cloud Data Integration (15th), AI Software Development (22nd)
 

Mindshare comparison

As of June 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.6%, down from 7.8% compared to the previous year. The mindshare of Microsoft Power Automate is 7.0%, down from 14.1% compared to the previous year. The mindshare of Zapier is 1.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Mindshare Distribution
ProductMindshare (%)
Automation Anywhere6.6%
Microsoft Power Automate7.0%
Zapier1.1%
Other85.3%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Manufacturing Company
11%
Construction Company
11%
Computer Software Company
7%
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
8%
Construction Company
5%
Construction Company
16%
Manufacturing Company
11%
Financial Services Firm
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business154
Midsize Enterprise82
Large Enterprise536
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise69
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and ma...
What is your primary use case for Zapier?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business pl...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Microsoft Power Automate vs. Zapier and other solutions. Updated: April 2026.
900,644 professionals have used our research since 2012.