NetApp ASA vs Pure FlashArray X NVMe comparison

NetApp and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. NetApp is ranked #7 with an average rating of 9.0, while Pure Storage is ranked #6 with an average rating of 8.7. NetApp holds a 5.8% mindshare in N, compared to Pure Storage’s 4.0% mindshare. Additionally, 100% of NetApp users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

NetApp ASA

Read 3 NetApp ASA reviews

1,998 Views
1,359 Comparison Views

100% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

2,070 Views
1,159 Comparison Views

100% willing to recommend

NetApp ASA

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between NetApp ASA and Pure FlashArray X NVMe based on real PeerSpot user reviews.

Find out in this report how the two NVMe All-Flash Storage Arrays solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed NetApp ASA vs. Pure FlashArray X NVMe Report (Updated: January 2026).

Buyer's Guide

NetApp ASA vs. Pure FlashArray X NVMe

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NetApp ASA

Ranking in All-Flash Storage

20th

Ranking in NVMe All-Flash Storage Arrays

7th

Average Rating

9.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise SAN (6th)

Pure FlashArray X NVMe

Ranking in All-Flash Storage

17th

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of NetApp ASA is 5.8%, down from 8.9% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	4.0%
NetApp ASA	5.8%
Other	90.2%

NVMe All-Flash Storage Arrays

Featured Reviews

Punit Waghela

Technical Specialist at Softcell Technologies Limited

Runs smoothly and provides excellent performance and throughput

I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

Read full review

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I love the SnapMirror and autonomous ransomware protection features."

"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

Cons

"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."

"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."

"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"It is on the expensive side."

"I would like to see replication and DR features in the next release of this solution."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"In terms of what needs improvement, the dashboard and management could be simplified."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Adding some functions to the product would be beneficial."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."

"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

24%

Computer Software Company

12%

Financial Services Firm

Comms Service Provider

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

What is your experience regarding pricing and costs for NetApp ASA?

I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of thousand euros or pounds or dollars.

See all answers

What needs improvement with NetApp ASA?

The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B. I believe that the resilien...

See all answers

What is your primary use case for NetApp ASA?

The most common use cases for NetApp ASA are VMware infrastructures and Microsoft Hyper-V virtualization, and in general, disaster recovery and business continuity architectures where synchronous r...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

NetApp AFF vs NetApp ASA

Compared 24% of the time

Dell PowerStore vs NetApp ASA

Compared 15% of the time

HPE Alletra Storage vs NetApp ASA

Compared 8% of the time

Pure Storage FlashArray vs NetApp ASA

Compared 8% of the time

NetApp E-Series vs NetApp ASA

Compared 6% of the time

More NetApp ASA Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

NetApp ASA

January 2026

Download NetApp ASA product report

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

The NetApp ASA is an all-flash SAN storage array that delivers industry-leading availability, superior performance, and simplified data management across your hybrid cloud. It is designed for a wide range of workloads, including mission-critical applications, databases, and virtualized environments. NetApp ASA features a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

Benefits

Superior performance for your dedicated SAN environment.
Continuous data access to support your business-critical workloads.
Simple and efficient data management that reduces TCO.
Effortless cloud connectivity with leading integration to Amazon Web Services, Microsoft Azure, Google Cloud, and others.

Features

Ensure mission-critical data is secure and always available: NetApp ASA systems maintain data availability and keep critical applications running with symmetric active-active architecture—backed by NetApp’s Six Nines Data Availability Guarantee.
Safeguard data with built-in application-consistent data protection and achieve business continuity with synchronous disaster recovery.
Superior performance to power your most important applications: Achieve blazing-fast response times across business-critical applications with ASA systems. NetApp supports both NVMe/FC and NVMe/TCP in the ASA A-Series, providing consistent low latency and millions of IOPS in a cluster.
Efficiency and simplicity that drive down TCO: With NetApp ONTAP data management software running on ASA systems, you can enjoy storage savings with 4:1 storage efficiency—guaranteed.

NetApp

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

NetApp ASA vs. Pure FlashArray X NVMe

January 2026

Free Report: NetApp ASA vs. Pure FlashArray X NVMe

Find out what your peers are saying about NetApp ASA vs. Pure FlashArray X NVMe and other solutions. Updated: January 2026.

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