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NetApp ASA vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp ASA
Ranking in All-Flash Storage
20th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (7th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
202
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of NetApp ASA is 2.0%, up from 1.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.4%
Pure FlashArray X NVMe1.0%
NetApp ASA2.0%
Other90.6%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Punit Waghela - PeerSpot reviewer
Runs smoothly and provides excellent performance and throughput
I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.
Parul-Patel - PeerSpot reviewer
Expands capacity and requires minimal management
The main drawback is the support. I’ve been working for four years without a local representative, and although I’ve submitted many requests, nothing has changed. They sometimes call me in the middle of the night, even though I’ve informed them about my working hours. I often raise cases to speak with someone directly because I prefer to discuss issues over the phone rather than via email. I specifically request them to call me when I open a ticket, but they continually reply by email instead. This ongoing situation has been very frustrating in terms of the support I receive. As a technical professional, I lack visibility into the system logs. Whenever an issue arises, a ticket is opened for us. While I'm glad they take this step, it can be frustrating. They inform me, “Hey, we opened this ticket for you. It’s critical. Call me so we can discuss what’s going on.” However, as a product manager for my institution, I don’t have access to the logs, which are withheld due to, as they say, proprietary code. I understand that, but I have been working in storage for many years and am not new to this field. In fact, I spent 17 years at IBM Storage, dealing with large enterprise systems, not just small vendor products. I wish I could access the normal logs to diagnose issues myself, rather than relying solely on their information. Before I can escalate issues or open a checklist, I need to have a clear understanding of what’s happening based on the logs. Sometimes the situation feels rushed, and I end up having to push my support team for answers. There are moments when I feel like I’m left in the dark about the log details until I actually call them for clarification. It can be quite challenging. Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility. They could include an audit log, but I cannot see any system logs when problems occur.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The latency is good."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"I love the SnapMirror and autonomous ransomware protection features."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"Its array houses our entire production environment."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"The compression and deduplication features help to make the best use of the capacity."
"The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."
"They have a very good support system, and the GUI is also very intuitive."
"Access speed and power consumption are most valuable."
"The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it."
"The reliability is very good."
 

Cons

"Adding some functions to the product would be beneficial."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"The tool's portfolio is minimal. It is expensive."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"Awareness about Pure Storage needs to increase. Currently, people mostly think of Dell and NetApp when it comes to storage."
"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"CIFS and SMB Shares cannot be mounted directly."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
 

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"Given its price, Pure is not the first option."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The support cost per array is about $20,000 a year for 24/7 support."
"Our licensing fees are $500,000+ USD."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"Pure came in at a better price point than EMC and performed better than Compellent."
"The solution is expensive."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"Pricing is very competitive, and it's better than other competitors."
"We are finding the TCO of flash to be lower than SSD implementations."
"We have seen a reduction in total cost of ownership (TCO)."
"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"We have seen a reduction in total cost of ownership."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Manufacturing Company
26%
Computer Software Company
13%
Financial Services Firm
8%
Comms Service Provider
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise137
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a custome...
What is your primary use case for NetApp ASA?
The most common use cases for NetApp ASA are VMware infrastructures and Microsoft Hyper-V virtualization, and in gene...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp ASA vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.