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HPE Alletra Storage vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp ASA
Ranking in All-Flash Storage
22nd
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (7th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. The mindshare of NetApp ASA is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
NetApp ASA1.5%
Other87.0%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Our clients see a reduction in total cost of ownership by around 40%."
"Data deduplication features make it easier to manage storage and forecast growth."
"The biggest return on investment for us is not having to do a swap out of the arrays every five years."
"We experience fast demos and zero downtime; we do not experience any downtime with Pure Storage, thanks to resilience with Safe Mode, integration with backup software, and everything related to cyber resilience."
"I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand."
"It is simple, powerful, and a beautiful solution."
"I like the speed, and I like the API and how programmable it is."
"We have integrated the solution with VMware, and the process was seamless."
"Performance-wise, you're looking at different models; a 6030 gives you more than a 6010, and a 6050 gives you more than a 6030."
"It's got an integration with InfoSight."
"The features of HPE Alletra Storage that I appreciate the most are speed and reliability."
"The initial setup process with HPE Alletra Storage is very easy, and I find it straightforward."
"My experience with the deployment of HPE Alletra Storage has been good. I like the single pane of glass approach."
"The greatest benefit we have seen is at the level of increased disk space and speed with the new features of the HPE Alletra Storage server."
"Alletra has helped us reduce time spent on storage."
"We have improved storage performance."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"I love the SnapMirror and autonomous ransomware protection features."
 

Cons

"Pricing could be better in comparison to other solutions."
"We haven't seen ROI yet."
"The price of this solution could be improved."
"Reports of performance and LUN utilization could be improved."
"I would like to see data tiering to AWS."
"For large storage needs, it is expensive."
"I want to improve the overall service level of the solution."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"To improve the HPE Alletra Storage, I would suggest including smart functions and AI capabilities on the Nimble versions of the Alletra arrays since we are not using the MP version at this time."
"Pricing could be optimized, as it is always a challenge. The competition offers some storage solutions at lower prices, making the cost a significant factor."
"I would not like to see any additional features included in the new release of the HPE Alletra Storage. We're still new to the solution. So far, it's fine."
"I'm not sure if I've gone through all the features. There's always room for improvement."
"HPE Alletra Storage could be improved by making the units lighter. This could be implemented in the next release."
"For the 6000, we'd like to see active-active controllers."
"We had some support engineers who were not qualified to do the work, and we had to wait until we could get some qualified people to come out to fix it, which was a low point from support."
"Pricing is on the higher side; this is a disadvantage that has to be reduced."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
 

Pricing and Cost Advice

"The pricing of Pure Storage FlashArray is reasonable."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"We feel that the pricing is fair and the licensing process was easy for both."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"We purchased a license to use this solution and we pay for the storage ourselves."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"It is a cheaper solution."
"The solution is expensive and can cost around five lakhs."
"For us, its price is good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"So far, so good."
"It is reasonably priced."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"Its price can be optimized."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
Manufacturing Company
20%
Financial Services Firm
10%
Computer Software Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Information Not Available
Find out what your peers are saying about HPE Alletra Storage vs. NetApp ASA and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.