No more typing reviews! Try our Samantha, our new voice AI agent.

HPE Alletra Storage vs NetApp ASA comparison

Why PeerSpot?
Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp ASA
Ranking in All-Flash Storage
22nd
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (5th), NVMe All-Flash Storage Arrays (7th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of HPE Alletra Storage is 3.5%, down from 9.8% compared to the previous year. The mindshare of NetApp ASA is 1.3%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
HPE Alletra Storage3.5%
NetApp ASA1.3%
Other88.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
PS
Director at Varnitech Solution Private Limited
Disintegrated all‑flash storage has boosted ERP performance and delivers instant operational insights
I appreciate that HPE Alletra Storage is an all-flash NVMe storage with a disintegrated architecture, allowing me to enhance performance without needing to add capacity. If I'm buying the Alletra MP 10000 right now with two controllers and 24 NVMe drives, I can simply add a single controller to boost my performance without being stuck with the limit of two controllers at a time for upgrades. Seamless integration with existing infrastructure is absolutely important to our organization's strategy because otherwise, I would need to redo everything repeatedly, which consumes significant time. We do use the AI-driven insights in HPE Alletra Storage. The AI-driven insights for Alletra MP 10000 greatly assist our data operations by providing immediate access to insights without going into the storage or asking the storage administrator for data. This enables any storage manager to easily obtain insights regarding performance, IOPS requirements, disk usage, and compression ratios from anywhere in the world. In terms of predictive analytics features, HPE Alletra Storage automatically opens and enriches support cases with diagnostics during any storage issues, which drastically reduces the mean time to repair and eliminates manual log collection, resulting in much higher efficiency in support automation.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would recommend Pure Storage, as it is well-established."
"The top-tier support and reliable storage are the most valuable features of this solution."
"We are very happy with the data deduplication and compression ratio that we have on the platform."
"Reliability and performance are its most valuable feature."
"It is always out of the box, and ready to use."
"This solution has improved my organization because it has good performance."
"The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
"Pure Storage is seen as a visionary company with leading edge technology."
"The benefit of HPE Alletra Storage is that it doesn't need much management."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"The feature I appreciate the most about HPE Alletra Storage is how easy it is to provision storage."
"The feature of HPE Alletra Storage that I appreciate the most is the GreenLake suite one-stop shop; it has benefited my organization by allowing us to reduce our licensing costs from VMware from about 170,000 to about 70,000."
"HPE Alletra Storage provides a cloud-like operational model on-premises for managing data infrastructure."
"The tool's notable feature is that we don't need to log a case directly with the vendor. The tool has access to all the logs on-premises. This is an on-premises solution. Additionally, we can provision data as thick or thin provisioned. Moreover, it includes data grid duplication and compression features."
"The all-flash system we have is incredibly fast."
"HPE GreenLake AI ops enables us to get assistance from senior support engineers without having to go through support escalations."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"I love the SnapMirror and autonomous ransomware protection features."
 

Cons

"It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
"The technical support is okay, but could be improved."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"More cloud connectivity would enhance the solution."
"The price of the Pure Storage Flash Array is too high and there needs to be more contract clarity."
"The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
"They can continue developing their V vaults and peer persistence. They can implement active-active peer persistence so that our organization can use it."
"Due to their acquisition of Nimble, there are multiple portals. I'm hoping that that gets cleaned up."
"I would say that HPE Alletra Storage has not reduced my data management operation expenses at this time, because we aren't probably leveraging it as much as we could."
"I have not seen a tangible return on investment with HPE Alletra Storage."
"A negative aspect would be that I can only get pool utilization from InfoSight, not on the local array. I have to pull metrics every month from InfoSight, and it would be easier if it were just available on the local array."
"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"They are starting to add more blocking tools. It's lacking natively, however, they seem to be adding in more."
"We haven't had any issues with the solution so far."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
 

Pricing and Cost Advice

"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"It's priced higher than the market."
"Pure Storage has not helped us to reduce our licensing costs."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"I would rate it a seven out of ten for pricing. It could be improved."
"Pure Storage FlashArray is expensive."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"The pricing is an issue. However, being all-flash, it will always be sort of expensive."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"Its pricing is very competitive."
"Overall, it was good. It had a good price per gigabyte."
"The solution is expensive and can cost around five lakhs."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"HPE was a clear winner on price per terabyte. It was very smooth."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
920,939 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Manufacturing Company
9%
Outsourcing Company
9%
Financial Services Firm
8%
Computer Software Company
8%
Manufacturing Company
20%
Financial Services Firm
9%
Computer Software Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Information Not Available
Find out what your peers are saying about HPE Alletra Storage vs. NetApp ASA and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.