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OneSignal vs Soul Machines comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

OneSignal
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
10
Ranking in other categories
CRM (9th)
Soul Machines
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
AWS Marketplace (170th)
 

Mindshare comparison

OneSignal and Soul Machines aren’t in the same category and serve different purposes. OneSignal is designed for CRM and holds a mindshare of 0.4%.
Soul Machines, on the other hand, focuses on AWS Marketplace, holds 0.2% mindshare, down 0.5% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Microsoft Dynamics CRM2.7%
Salesforce Sales Cloud2.3%
Other94.6%
CRM
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Soul Machines0.2%
Stardog Enterprise Knowledge Graph Platform0.4%
Freight Emissions API - Carbon data for shipping and logistics0.3%
Other99.1%
AWS Marketplace
 

Featured Reviews

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
JagdishPrasad - PeerSpot reviewer
ML Professor at Pune University, Pune
Interactive digital humans have transformed and now improve student engagement and learning
Soul Machines has established itself as a leader in the digital human and conversational AI space, but there are opportunities for further enhancement that could increase its value. One area for improvement is the simplification of deployment and customization processes, because the platform offers extensive capabilities, but organizations without dedicated AI or technical teams may face challenges when configuring digital humans, integrating knowledge bases, and optimizing the conversational experience. Providing additional low-code or no-code development tools would make the platform more accessible to a broader range of users. Another important opportunity lies in expanding the integration capabilities, because modern enterprises rely on a wide variety of systems including CRM platforms, learning management systems, analytic tools, and enterprise applications. More pre-built integrations and simplified API connectivity would help organizations accelerate implementation and maximize the value of existing technology investments. From a machine learning and governance perspective, enhanced transparency and analytics would be very beneficial. Organizations increasingly require detailed insights into user interaction, conversational quality, engagement trends, and AI performance metrics. More advanced reporting and explainability features would support better decision-making and ongoing optimization efforts. I also believe that there is room for further advancement in multilingual and cross-cultural communication capabilities. Although the platform already supports global use cases, improving language fluency, regional adoption, and cultural awareness would make digital humans even more effective for international organizations serving diverse audiences. Personalization is another area that could be strengthened, so future versions could provide deeper contextual awareness, allowing digital humans to remember preferences, adapt communication styles, and deliver increasingly personalized experiences over time while maintaining appropriate privacy and governance standards.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"OneSignal is my main choice for push notifications because I believe it is the best option available."
"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."
"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
"OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."
"OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."
"OneSignal has been an all-around better platform for our needs."
"OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention."
"Soul Machines has impacted my institute very positively, helping to explore more engaging and effective ways of delivering information, supporting learners, and evaluating next-generation AI technologies."
 

Cons

"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."
"I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."
"Would appreciate faster and easier way to create more automations/flows."
"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."
"OneSignal is somewhat expensive, especially when you have a lot of subscribers."
"I would appreciate more design choices for in-apps, and I also think that more analytics would be beneficial."
"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."
"OneSignal can be improved by developing features faster per user requirement."
"One area for improvement is the simplification of deployment and customization processes, because the platform offers extensive capabilities, but organizations without dedicated AI or technical teams may face challenges when configuring digital humans, integrating knowledge bases, and optimizing the conversational experience."
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Top Industries

By visitors reading reviews
Construction Company
43%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
8%
Construction Company
49%
Insurance Company
26%
Transportation Company
7%
Comms Service Provider
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise18
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even a...
What is your primary use case for OneSignal?
My team has been using OneSignal as a trial a few months ago. We are trying OneSignal because we have some education programs with one of our partners, so we were thinking about maintaining a mail ...
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Comparisons

No data available
 

Overview

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