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Qualtrics XM Platform vs unitQ comparison

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Feedback Management
1st
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (1st), Social CRM (4th), Survey Software (1st), Product Management Software (2nd)
unitQ
Ranking in Customer Feedback Management
5th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Customer Feedback Management category, the mindshare of Qualtrics XM Platform is 11.8%, down from 22.4% compared to the previous year. The mindshare of unitQ is 4.7%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Feedback Management Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform11.8%
unitQ4.7%
Other83.5%
Customer Feedback Management
 

Featured Reviews

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
Anastasiya Sousa - PeerSpot reviewer
QA Engineer at a computer software company with 1,001-5,000 employees
AI feedback analysis has improved how QA identifies recurring user issues and prioritizes testing
The best features unitQ offers include AI-powered feedback analysis, automatic categorization of recurring issues, and the ability to identify quality trends across different customer channels. I also appreciate that the platform helps turn large volumes of unstructured feedback into actionable information, making collaboration between QA, development, and product teams more focused. The AI-powered feedback analysis works for my team by helping us process large volumes of customer comments and group similar complaints into recurring themes. For example, instead of manually reviewing every report about a login or checkout issue, we can identify common patterns and focus investigation on the most frequently reported problems. It saves time during initial triage and helps us spot issues that might otherwise be overlooked.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."
"It is a pretty good customer experience platform."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"We can integrate data and run an algorithm."
"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."
"The solution is very simple to use."
"unitQ has positively impacted our organization by helping our team take a more proactive approach to product quality by making customer feedback easier to analyze and act on."
 

Cons

"In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high."
"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"The process of creating, updating, and importing participants needs to be more flexible"
"It is not easy to implement."
"It is not easy to implement because it requires an implementation partner for about three to four months."
"The solution should add more visual-type elements or image-based question approaches."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"I believe unitQ can be improved by enhancing the ability to connect feedback insights directly with development and QA workflows, particularly through more flexible integrations with Jira and test management tools."
 

Pricing and Cost Advice

"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
Information not available
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Top Industries

By visitors reading reviews
University
10%
Comms Service Provider
9%
Manufacturing Company
8%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
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Comparisons

 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Information Not Available