Salesforce Marketing Cloud vs Wunderkind Audiences comparison

Salesforce and Wunderkind are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.6, while Wunderkind is ranked #26. Salesforce holds a 12.6% mindshare in MA, compared to Wunderkind’s 1.2% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,072 Views
2,810 Comparison Views

98% willing to recommend

Wunderkind Audiences

180 Views
176 Comparison Views

Salesforce Marketing Cloud

Wunderkind Audiences

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 18, 2026

Salesforce Marketing Cloud and Wunderkind Audiences are both competing in the marketing solutions category. Salesforce Marketing Cloud seems to have the upper hand with its comprehensive suite offerings and integration capabilities, while Wunderkind Audiences excels with specialized targeting features.

Features: Salesforce Marketing Cloud provides advanced automation, detailed analytics, and seamless integration with Salesforce products. Its strengths make it ideal for large enterprises with diverse needs. Wunderkind Audiences offers proprietary audience identification, precise targeting, and specificity, making it suitable for smaller businesses seeking focused marketing strategies.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports streamlined deployment with extensive documentation and professional service options, benefitting larger teams. Wunderkind Audiences focuses on a self-service model and ease of use, which is advantageous for smaller teams or those with less technical expertise.

Pricing and ROI: Salesforce Marketing Cloud typically involves a higher setup cost, focusing on enterprises looking for a long-term integrated platform with the potential for significant ROI. Wunderkind Audiences is more affordable at entry levels, offering fast ROI through effective targeted campaigns, appealing to businesses emphasizing cost efficiency and quick results.

To learn more, read our detailed Marketing Automation Report (Updated: January 2026).

Buyer's Guide

Marketing Automation

January 2026

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Wunderkind Audiences

Ranking in Marketing Automation

26th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 12.6%, down from 22.5% compared to the previous year. The mindshare of Wunderkind Audiences is 1.2%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	12.6%
Wunderkind Audiences	1.2%
Other	86.2%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

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Comparisons

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 19% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

No data available

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

January 2026

Download Wunderkind Audiences product report

Also Known As

ExactTarget

No data available

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Wunderkind Audiences offers advanced capabilities in audience targeting, helping businesses effectively reach their desired demographics with precision-driven strategies to enhance engagement and conversion rates.

Wunderkind Audiences is designed for brands looking to optimize their audience engagement through data-driven insights. It supports businesses in understanding and segmenting audiences, leveraging machine learning and personalized content delivery. Its adaptability across sectors makes it a versatile partner for companies aiming to expand their reach and impact through targeted marketing initiatives.

What are the key features of Wunderkind Audiences?

Audience Segmentation: Enables detailed segmentation for better-targeted communication.
Personalization: Utilizes data to tailor experiences for individual audience members.
Data-Driven Insights: Offers valuable analytics for more informed decision-making.
Real-Time Engagement: Engages audiences with timely, relevant content.
Scalability: Supports businesses of all sizes in achieving marketing objectives.

What benefits should users look for when evaluating Wunderkind Audiences?

Increased ROI: Boosts return on investment through effective targeting and personalization.
Enhanced Customer Engagement: Builds deeper connections with audiences through targeted interaction.
Better Conversion Rates: Converts more leads into customers via precise audience targeting.
Cost Efficiency: Reduces waste in marketing spend by focusing on high-value prospects.

Wunderkind Audiences is implemented across industries like retail, finance, and technology, targeting niche markets with precision. It assists retail brands in boosting e-commerce engagement, helps finance companies in reaching potential clients more efficiently, and aids tech firms in expanding their user base through well-targeted campaigns.

Wunderkind

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Finish Line, Golfsmith, Value City Furniture, Boston Proper

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: January 2026.

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