Salesforce Sales Cloud vs Service Creatio comparison

The compared Salesforce and Creatio solutions aren't in the same category. Salesforce is ranked #2 in CRM , with an average rating of 8.2, and holds a 2.4% mindshare in the category. Creatio is ranked #15 in CCEC , and holds a 2.5% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

13,500 Views
10,260 Comparison Views

94% willing to recommend

Service Creatio

Read 3 Service Creatio reviews

1,532 Views
490 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Service Creatio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Sales Cloud and Service Creatio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: August 2026).

Buyer's Guide

CRM

August 2026

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Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Sales Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)

Service Creatio

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (15th), Customer Experience Management (19th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Sales Cloud is designed for CRM and holds a mindshare of 2.4%, down 8.1% compared to last year.
Service Creatio, on the other hand, focuses on CRM Customer Engagement Centers, holds 2.5% mindshare, up 2.2% since last year.

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.4%
Microsoft Dynamics CRM	2.8%
Zoho CRM	2.1%
Other	92.7%

CRM

CRM Customer Engagement Centers Mindshare Distribution
Product	Mindshare (%)
Service Creatio	2.5%
Microsoft Dynamics CRM	13.6%
Salesforce Service Cloud	10.0%
Other	73.9%

CRM Customer Engagement Centers

Featured Reviews

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Julio Falcon

IT-Director (CTO) at No Code Services

Customization and process automation enhance support operations, but interface consistency could improve

At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can see activity per customer. I can find out quickly and easily who was the last person I talked to, when it was, and what we were talking about."

"Salesforce Sales Cloud is a CRM-based platform, it is used for customer relationship management, where we securely store customers' data, manage those customers' data, and easily connect with our customers in the best environment."

"My primary use case is for business opportunities, following sales and pre-sales actions, and contacting customers."

"Overall, I would recommend Salesforce, as it's an industry leader and integrates well across multiple platforms."

"It's one of those solutions where you can just start using the product immediately; you don't really need to do any setup or any thinking, and after using it for three months, you probably will never go back."

"It's a very great tool that the organization is using to track their business, sales team, sales, and effective management of the customers."

"Generally speaking, Salesforce is for tracking all the processes within the company."

"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."

More Salesforce Sales Cloud pros

"Our customers have seen value and efficiency using this solution."

"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."

"Service Creatio is a great tool in process automation."

Cons

"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."

"The areas for improvement are adding more options to customize the UI, and the business logic."

"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."

"Some areas of functionality from early versions of Salesforce are getting a little dated and in need of overhaul."

"It needs improvement on integration with common apps, such as Outlook and iContact."

"As a cloud solution with web browser, it's different than my classical way of thinking. It's modern, but for older people, maybe it's not that understandable. It could be more user-friendly, maybe with an option to switch between interfaces."

"Because it can be difficult to understand, customers have to pay for the system, and then they have to pay a consultant to implement it, so that is expensive."

"One consistent comment about the product internally is that it has a steep learning curve, especially for some sales executives. Simplifying the interface would be a big leap forward. Like a chatbot, fewer clicks and more direct AI interaction could help. A simplified interface with AI support would make things much easier. We need an AI feature like ChatGPT that helps us to hold conversations."

More Salesforce Sales Cloud cons

"The return material authorization should utilize no-code or low-code."

"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."

"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."

Pricing and Cost Advice

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"Pricing is reasonable."

"Price-wise, the product does not fall under the category of cheaply priced products."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

"Sales Cloud is quite expensive."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

"The licensing fees are reasonable."

More Salesforce Sales Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

12%

Financial Services Firm

12%

Manufacturing Company

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

No data available

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

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What needs improvement with Salesforce Sales Cloud?

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What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

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What needs improvement with Service Creatio?

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What advice do you have for others considering Service Creatio?

My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...

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What is your experience regarding pricing and costs for Service Creatio?

The affordability of Service Creatio depends on the kind of customer. I think it's affordable; the new pricing model is more accessible than the old one. However, we have a barrier now that prevent...

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Comparisons

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Compared 5% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

Salesforce Service Cloud vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Microsoft Dynamics CRM vs Service Creatio

Compared 16% of the time

Zendesk vs Service Creatio

Compared 14% of the time

IFS Cloud Platform vs Service Creatio

Compared 13% of the time

Freshdesk vs Service Creatio

Compared 12% of the time

ServiceNow Customer Service Management vs Service Creatio

Compared 5% of the time

More Service Creatio Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

July 2026

Download Salesforce Sales Cloud product report

Buyer's Guide

CRM Customer Engagement Centers

August 2026

Download Service Creatio product report

Also Known As

Sales Cloud, SFDC, Salesforce

bpm’online customer service, bpm’online service enterprise

Overview

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Service Creatio streamlines customer service management through automation and integration to enhance productivity and customer satisfaction.

Service Creatio is designed to meet the demands of dynamic customer service environments by providing seamless tools for handling requests and automating routine tasks. Its architecture enables quick adaptation to evolving service landscapes, ensuring smooth workflows and effective communication within teams. By supporting various third-party integrations, it facilitates a unified ecosystem that enhances service quality and operational efficiency.

What are some valuable features of Service Creatio?

Omnichannel communication: Centralizes customer interactions across multiple channels for a unified view.
Case management: Automates request processing to prioritize and resolve issues efficiently.
Knowledge base: Provides a comprehensive repository for consistent information sharing.
Service analytics: Delivers insights through detailed reporting to optimize service performance.
Process designer: Allows customization of business processes to align with specific service requirements.

What benefits should users seek in reviews of Service Creatio?

Enhanced efficiency: Automation reduces manual effort and accelerates service delivery.
Improved customer satisfaction: Quick and accurate responses enhance client experiences.
Scalability: Easily adapts to growing business needs without compromising service quality.
Cost reduction: Streamlined operations lead to lower expenses.

Service Creatio has been effectively implemented in industries such as finance, telecommunications, and manufacturing. Its adaptability supports complex workflows common in these fields, helping companies maintain high service standards while addressing unique operational challenges. With its robust features tailored for industry-specific needs, Service Creatio proves to be a strategic asset in enhancing service delivery and customer engagement.

Creatio

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: August 2026.

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