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Salesforce Sales Cloud vs Service Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)
Service Creatio
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
3
Ranking in other categories
CRM Customer Engagement Centers (16th), Customer Experience Management (20th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Sales Cloud is designed for CRM and holds a mindshare of 2.4%, down 8.5% compared to last year.
Service Creatio, on the other hand, focuses on CRM Customer Engagement Centers, holds 2.5% mindshare, up 1.2% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.4%
Microsoft Dynamics CRM2.7%
Zoho CRM1.9%
Other93.0%
CRM
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Service Creatio2.5%
Microsoft Dynamics CRM13.4%
Salesforce Service Cloud10.6%
Other73.5%
CRM Customer Engagement Centers
 

Featured Reviews

Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
Julio Falcon - PeerSpot reviewer
IT-Director (CTO) at No Code Services
Customization and process automation enhance support operations, but interface consistency could improve
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Salesforce Sales Cloud is extremely stable."
"The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy."
"I haven't had any stability issues, and Sales Cloud seems to be highly stable."
"I never needed technical support for the solution, because I never had any issues to complain about."
"The Salesforce Sales Cloud platform stands out from other products."
"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."
"The user interface is pretty simple."
"User adoption has improved a lot resulting in improvement of data quality and ROI of the software."
"Our customers have seen value and efficiency using this solution."
"Service Creatio is a great tool in process automation."
"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."
 

Cons

"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."
"It could have a more user-friendly interface."
"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."
"Applications that can help with migrating data over from the sandbox to production would make it easier because sometimes change sets can be bulky and they're not always as effective."
"The reporting functionality of Salesforce is much more a query engine than a true reporting module."
"Salesforce Sales Cloud could improve by allowing some customization of the processes with coding to avoid the problem of memory. When we use only flows in the process, which can become large flows, they are more complicated to debug and also for maintenance. It's better to invoke some Apex classes to make the process better."
"Become VERY expensive as you grow. Endless number of limitation force license upgrade to Enterprise and then to Unlimited, and to double the price per user."
"One area where the solution could improve is with handling feature requests."
"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."
"The return material authorization should utilize no-code or low-code."
"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."
 

Pricing and Cost Advice

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."
"We must pay for the licenses."
"Pricing is reasonable."
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"There is a license required to use this solution and the price is expensive. It could be reduced."
"The licensing fees are reasonable."
"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
7%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business56
Midsize Enterprise25
Large Enterprise40
No data available
 

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What needs improvement with Service Creatio?
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. Th...
What advice do you have for others considering Service Creatio?
My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...
What is your experience regarding pricing and costs for Service Creatio?
The affordability of Service Creatio depends on the kind of customer. I think it's affordable; the new pricing model is more accessible than the old one. However, we have a barrier now that prevent...
 

Also Known As

Sales Cloud, SFDC, Salesforce
bpm’online customer service, bpm’online service enterprise
 

Overview

 

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: April 2026.
893,221 professionals have used our research since 2012.