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Salesforce Sales Cloud vs Service Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
115
Ranking in other categories
CRM (2nd), Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (3rd)
Service Creatio
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
3
Ranking in other categories
CRM Customer Engagement Centers (11th), Customer Experience Management (15th)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Sales Cloud is designed for CRM and holds a mindshare of 8.1%, down 10.7% compared to last year.
Service Creatio, on the other hand, focuses on CRM Customer Engagement Centers, holds 1.8% mindshare, up 0.9% since last year.
CRM
CRM Customer Engagement Centers
 

Featured Reviews

Greg-Lythe - PeerSpot reviewer
A feature-rich platform that helps to track sales and gather customer information
My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless. It's like using Excel—you don't have to save every single time you enter new details into a cell because it knows it's a local copy. With a cloud-based system like the tool, changing requires refreshing and saving, which can be tedious.
Julio Falcon - PeerSpot reviewer
Customization and process automation enhance support operations, but interface consistency could improve
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."
"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."
"I find the forecasting the most valuable feature. It's valuable because there are two types of forecasting, customizable and collaborative forecasting."
"Different leads and fields can be utilized inside of Salesforce, using the Sales Path to follow those specific leads, and what leads convert over into opportunities. The leveraging of fields help to track progress on the user interface."
"The automation of Salesforce Sales Cloud makes the process very easier to focus on leads and converts them automatically to accounts, contacts, and opportunities."
"The reporting is easy and helpful."
"The most valuable features of the solution are reporting and dashboards."
"Salesforce is very user-friendly, which makes it effortless to track business management reports."
"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."
"Our customers have seen value and efficiency using this solution."
"Service Creatio is a great tool in process automation."
 

Cons

"The performance is sometimes slow. There is too much information and this makes it difficult to find the answers we are looking for."
"We prefer using local solutions like RD Station in Brazil due to pricing considerations."
"I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes."
"Salesforce must build some connectors and features to make integrations easier."
"The developer console might be enhanced."
"The solution's customer support is not so good."
"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."
"If they could have convenient APIs into the other parts of the corporation that I wish to share data with, that would be helpful."
"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."
"The return material authorization should utilize no-code or low-code."
"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."
 

Pricing and Cost Advice

"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
"Price-wise, the product does not fall under the category of cheaply priced products."
"We must pay for the licenses."
"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."
"We pay a yearly subscription fee."
"Not the cheapest"
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"The price is fair."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
37%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly communicate with the software rather than navigating through the entire system ...
What is your primary use case for Salesforce Sales Cloud?
I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up the entire opportunity lifecycle from lead generation to contract closure. It h...
What do you like most about Service Creatio?
You can draw a video map or draw on a piece of paper and put it in creation using the designer tool.
What needs improvement with Service Creatio?
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. Th...
What advice do you have for others considering Service Creatio?
My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with the tool. Many companies lack professionals who understand the requirements to im...
 

Also Known As

Sales Cloud, SFDC, Salesforce
bpm’online customer service, bpm’online service enterprise
 

Overview

 

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: June 2025.
860,592 professionals have used our research since 2012.