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Sprout Social vs Tracx comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sprout Social
Ranking in Social CRM
4th
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
Social Media Management Solutions (4th), Social Media Analytics Software (2nd), AI Customer Experience Personalization (25th), AI Content Creation (7th)
Tracx
Ranking in Social CRM
22nd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Intelligence (33rd)
 

Mindshare comparison

As of May 2026, in the Social CRM category, the mindshare of Sprout Social is 8.5%, down from 11.8% compared to the previous year. The mindshare of Tracx is 2.0%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Sprout Social8.5%
Tracx2.0%
Other89.5%
Social CRM
 

Featured Reviews

Andriana Sophos - PeerSpot reviewer
Financial Analyst at Honeywell
Centralized social monitoring has unified our branding and drives data-driven engagement decisions
The best features Sprout Social offers include the compose tool for social posts, reporting and analytics, and content management.What I appreciate most about the compose tool and the reporting and analytics features is that it helps to track engagements and other analytics and track social campaigns so that we are able to make data-driven decisions easily. I would add that social listening and explaining the spikes and the drops, a friendly user interface and easy to understand, great customer care integration, and statistics for organic social are also important features. Sprout Social has positively impacted my organization by saving time and increasing engagement. We have definitely streamlined our output and allowed us to access metrics, content performance, and engagement all within a few clicks, which improved our productivity in my organization by 20%.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
9%
Construction Company
9%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise11
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Sprout Social?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.
What needs improvement with Sprout Social?
The scheduling feature became less handy for me due to the enhancement of the social media platforms themselves. One limitation I have experienced with the features is that I cannot make custom mes...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is scheduling out the calendar, social media campaigns, and then I use it for tagging those campaigns and reporting those metrics to funders. I use the tagging an...
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Comparisons

 

Overview

 

Sample Customers

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Biltmore, World Vision, Belron, Sears, Attention, Pearson
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: April 2026.
893,244 professionals have used our research since 2012.