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Yellowfin vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Ranking in Embedded BI
16th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Reporting
5th
Ranking in Data Visualization
10th
Ranking in Embedded BI
4th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Reporting category, the mindshare of Yellowfin is 1.7%, up from 0.6% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.3%
Yellowfin1.7%
Other96.0%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is a central source of up-to-date data and information."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is able to create information dashboards for various users' throughout."
"For $50/mo we are saving dozens of hours of staff-time and making better decisions."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"The tool's most valuable feature is its dashboard."
"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."
"This has given our sales team direct motivation, allowing us to reach new sales milestones."
"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"Customer Service: Excellent. the support team have been very helpful, on one occasion even writing a particularly complex query for me, Technical Support: Excellent"
 

Cons

"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
"The support for Zoho Analytics is pathetic."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The navigation on the interface is not intuitive."
"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
"This solution does not support manufacturing facilities."
 

Pricing and Cost Advice

Information not available
"I don't feel that price is an issue for this product."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The product is expensive."
"This solution is reasonable as far as pricing is concerned."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"For one license the pricing is about $35 a user."
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Top Industries

By visitors reading reviews
Construction Company
18%
Educational Organization
10%
Manufacturing Company
8%
Comms Service Provider
8%
Construction Company
16%
Outsourcing Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.