Yellowfin vs Zoho Analytics comparison

Yellowfin and Zoho are both solutions in the Reporting category. Yellowfin is ranked #24, while Zoho is ranked #6 with an average rating of 8.0. Yellowfin holds a 1.2% mindshare in RT, compared to Zoho’s 1.7% mindshare. Additionally, 100% of Yellowfin users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Yellowfin

Read 2 Yellowfin reviews

1,339 Views
402 Comparison Views

100% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

2,404 Views
769 Comparison Views

97% willing to recommend

Yellowfin

Zoho Analytics

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 1, 2025

Yellowfin and Zoho Analytics are competing business intelligence platforms, with Zoho Analytics often favored for its comprehensive features, while Yellowfin is seen as more accessible with reliable support and pricing.

Features: Yellowfin offers advanced data visualization capabilities and collaborative tools, making it ideal for boosting user engagement. Zoho Analytics provides a wide range of integrations, robust data merging capabilities, and AI-driven insights, making it feature-rich.

Ease of Deployment and Customer Service: Yellowfin is known for its straightforward deployment and responsive customer service, suitable for rapid implementation. Zoho Analytics offers a cloud-based model with extensive documentation, though its customer service may not be as immediate as Yellowfin's.

Pricing and ROI: Yellowfin is generally more cost-effective, offering a high ROI that attracts smaller organizations. Zoho Analytics, while potentially higher in cost, delivers considerable value with its feature set, providing favorable ROI for managing complex data needs efficiently.

To learn more, read our detailed Yellowfin vs. Zoho Analytics Report (Updated: March 2026).

Buyer's Guide

Yellowfin vs. Zoho Analytics

March 2026

Download the complete report

Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Yellowfin

Ranking in BI (Business Intelligence) Tools

36th

Ranking in Reporting

24th

Ranking in Data Visualization

21st

Ranking in Embedded BI

14th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

8th

Ranking in Reporting

6th

Ranking in Data Visualization

7th

Ranking in Embedded BI

5th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Reporting category, the mindshare of Yellowfin is 1.2%, up from 0.3% compared to the previous year. The mindshare of Zoho Analytics is 1.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Mindshare Distribution
Product	Mindshare (%)
Zoho Analytics	1.7%
Yellowfin	1.2%
Other	97.1%

Reporting

Featured Reviews

Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is a central source of up-to-date data and information."

"It is able to create information dashboards for various users' throughout."

"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."

"We find Zoho Analytics easy to use, making it very beneficial for our operations."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."

"It's a very strong analytics tool."

"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."

"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."

"The tool's most valuable feature is its dashboard."

More Zoho Analytics pros

Cons

"It needs more presentation/charting capabilities and integration with GIS."

"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."

"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"It would be great to have more user input fields which can be used on dashboards."

"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."

More Zoho Analytics cons

Pricing and Cost Advice

Information not available

"The product's licensing is reasonable."

"The tool's pricing is similar to other Zoho applications and is affordable."

"For one license the pricing is about $35 a user."

"The pricing is okay. It is fair compared to the market."

"I don't feel that price is an issue for this product."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Reporting solutions are best for your needs.

See recommendations

884,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

16%

Healthcare Company

10%

Financial Services Firm

10%

Transportation Company

Computer Software Company

10%

Marketing Services Firm

10%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

See all answers

What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

See all answers

What is your primary use case for Zoho Analytics?

We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...

See all answers

Comparisons

Tableau Enterprise vs Yellowfin

Compared 11% of the time

Microsoft Power BI vs Yellowfin

Compared 9% of the time

Apache Superset vs Yellowfin

Compared 9% of the time

OpenText Intelligence vs Yellowfin

Compared 8% of the time

MicroStrategy vs Yellowfin

Compared 4% of the time

More Yellowfin Competitors

Microsoft Power BI vs Zoho Analytics

Compared 9% of the time

Tableau Enterprise vs Zoho Analytics

Compared 9% of the time

Oracle Analytics Cloud vs Zoho Analytics

Compared 5% of the time

Profitbase InFront vs Zoho Analytics

Compared 4% of the time

Apache Superset vs Zoho Analytics

Compared 4% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

Download Yellowfin product report

Buyer's Guide

Zoho Analytics

February 2026

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Yellowfin vs. Zoho Analytics

March 2026

Free Report: Yellowfin vs. Zoho Analytics

Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: March 2026.

DOWNLOAD NOW

884,873 professionals have used our research since 2012.

See our Yellowfin vs. Zoho Analytics report.

See our list of best Reporting vendors, best BI (Business Intelligence) Tools vendors, and best Data Visualization vendors.

We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.