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Yellowfin vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
39th
Ranking in Reporting
28th
Ranking in Data Visualization
26th
Ranking in Embedded BI
12th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
9th
Ranking in Data Visualization
6th
Ranking in Embedded BI
6th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
33
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Yellowfin is 0.7%, up from 0.3% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.1%
Yellowfin0.7%
Other98.2%
Reporting
 

Featured Reviews

AC
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a central source of up-to-date data and information."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is able to create information dashboards for various users' throughout."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"The solution’s dashboard is very good."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
 

Cons

"It needs more presentation/charting capabilities and integration with GIS."
"The tool needs to improve analysis and add more features."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"It would be great to have more user input fields which can be used on dashboards."
"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."
"The support for Zoho Analytics is pathetic."
"The support team doesn't have full awareness of the system capabilities."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
 

Pricing and Cost Advice

Information not available
"The pricing is okay. It is fair compared to the market."
"The tool's pricing is similar to other Zoho applications and is affordable."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"For one license the pricing is about $35 a user."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"I don't feel that price is an issue for this product."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
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Top Industries

By visitors reading reviews
Educational Organization
16%
Financial Services Firm
9%
Computer Software Company
9%
Healthcare Company
9%
Insurance Company
9%
Non Profit
9%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.