What is our primary use case?
My main use case for Gupshup is for integration with WhatsApp.
A quick and specific example of how I use this integration with WhatsApp in my day-to-day work is that we use the integration with OTEC call centers. OTEC is a national manufacturer from Florianópolis that has a PBX, and we use Gupshup's broker to do this integration with OTEC's system and have customers communicating on WhatsApp through it.
I do not have anything else I would like to add about this use case or any detail I consider relevant.
What is most valuable?
In my experience, the best features that Gupshup offers are support in Portuguese, relatively fast support, and ease of integration. It is much easier to carry out the integration via Gupshup than to do it directly through Meta.
The ease of integration that I mentioned contributes to my team's day-to-day work because using their webhook makes the integration process fast. You create the account in a much more agile way. Regarding support, whenever we needed changes, alterations or even assistance in cases of blocking or banning, they were very quick in supporting us, even with calls and hands-on service. This was very positive.
I believe Gupshup has made the process of integrating WhatsApp for customers more agile.
I do not have anything else I would like to add about Gupshup's features.
What needs improvement?
I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email.
I do not have anything else I would like to add about the necessary improvements.
For how long have I used the solution?
I have been using Gupshup for approximately three years.
What do I think about the stability of the solution?
In my experience, Gupshup is stable.
What do I think about the scalability of the solution?
I think Gupshup serves both small and large projects. We have customers that send thousands of messages per day and customers that send fewer, and it works stably in all scenarios. I think it is very good.
How are customer service and support?
Today, Gupshup's support is essentially via email, so most of the requests we send are by email. In critical cases where we had a customer banned, we managed to schedule a call with the analyst. However, ninety-nine percent of the time requests are by email, and it takes twenty-four to forty-eight hours to get a response.
Which solution did I use previously and why did I switch?
At UANET, I have not used a different solution; we have always used Gupshup from the beginning.
How was the initial setup?
I was not involved in the cost part. The only part that I got involved in was the credit and balance part for sending messages for customers. It is relatively simple, as they have a wallet with the balance for sending messages and we can monitor the sending and how much the customer consumes. We do not have server, storage, cloud, or any costs with Gupshup.
What about the implementation team?
I was not the one who made the decision to choose Gupshup. When I joined the company, Gupshup was already being used.
What was our ROI?
I do not have any specific metric or feedback that stood out about how this agility has impacted business results or customer satisfaction.
I do not have that metric available regarding return on investment using Gupshup.
What's my experience with pricing, setup cost, and licensing?
I was not involved in the cost part. The only part that I got involved in was the credit and balance part for sending messages for customers. It is relatively simple, as they have a wallet with the balance for sending messages and we can monitor the sending and how much the customer consumes. We do not have server, storage, cloud, or any costs with Gupshup.
Which other solutions did I evaluate?
At UANET, I have not used a different solution; we have always used Gupshup from the beginning.
What other advice do I have?
On a scale from one to ten, I would rate Gupshup an eight. I rate it eight because I imagine they could have improvements to get to ten. I understand ten as something that is perfect, and eight I understand as something that is very good. I really think it is very good, but I think it can still be improved.
I recommend that others who are thinking about using Gupshup consider that the ease of integration makes using Gupshup worthwhile. It is a stable platform and has good support.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.