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Gong vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gong
Ranking in Conversation Intelligence Software
1st
Ranking in AI Customer Experience Personalization
4th
Ranking in AI Sales & Marketing
1st
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Gupshup
Ranking in Conversation Intelligence Software
3rd
Ranking in AI Customer Experience Personalization
7th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), AI Customer Support (5th)
 

Mindshare comparison

As of August 2026, in the Conversation Intelligence Software category, the mindshare of Gong is 13.6%, down from 19.6% compared to the previous year. The mindshare of Gupshup is 3.3%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Conversation Intelligence Software Mindshare Distribution
ProductMindshare (%)
Gong13.6%
Gupshup3.3%
Other83.1%
Conversation Intelligence Software
 

Featured Reviews

Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."
"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."
"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"The return on investment has been tremendous."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
 

Cons

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"I would improve the interface for searching themes or words in the history of calls and emails."
"Gong can be improved with the follow-up email feature."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"Gupshup could be improved by adding more selection of templates."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Construction Company
9%
Financial Services Firm
9%
Computer Software Company
8%
Manufacturing Company
23%
Construction Company
13%
Comms Service Provider
11%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Comparisons

 

Overview

Find out what your peers are saying about Gong vs. Gupshup and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.