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Gong vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gong
Ranking in Conversation Intelligence Software
1st
Ranking in AI Customer Experience Personalization
4th
Ranking in AI Sales & Marketing
2nd
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Gupshup
Ranking in Conversation Intelligence Software
2nd
Ranking in AI Customer Experience Personalization
8th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), AI Customer Support (6th)
 

Mindshare comparison

As of September 2026, in the Conversation Intelligence Software category, the mindshare of Gong is 12.5%, down from 19.6% compared to the previous year. The mindshare of Gupshup is 3.3%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Conversation Intelligence Software Mindshare Distribution
ProductMindshare (%)
Gong12.5%
Gupshup3.3%
Other84.2%
Conversation Intelligence Software
 

Featured Reviews

Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."
"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."
"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."
"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"Having call recordings and summaries helps our team have complete visibility into calls."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"The return on investment has been tremendous."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
 

Cons

"I would improve the interface for searching themes or words in the history of calls and emails."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"Gong can be improved with the follow-up email feature."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
9%
Construction Company
8%
Computer Software Company
7%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

Find out what your peers are saying about Gong vs. Gupshup and other solutions. Updated: August 2026.
913,683 professionals have used our research since 2012.