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Gupshup vs Quadient Inspire comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in Customer Communications Management (CCM)
20th
Average Rating
8.4
Number of Reviews
9
Ranking in other categories
Conversation Intelligence Software (12th), AI Customer Experience Personalization (37th), AI Customer Support (27th), AI Sales & Marketing (57th)
Quadient Inspire
Ranking in Customer Communications Management (CCM)
1st
Average Rating
9.8
Reviews Sentiment
8.2
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Customer Communications Management (CCM) category, the mindshare of Gupshup is 1.8%. The mindshare of Quadient Inspire is 17.4%, down from 27.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Quadient Inspire17.4%
Gupshup1.8%
Other80.8%
Customer Communications Management (CCM)
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
SP
Solutions Architect at Customer Centrics
Flexible, easy to use, and has fast output generation
Based on current market trends, Quadient has ticked all the boxes. For the next release, I would like to see more features in the Evolve Cloud offering. The Evolve Platform will be a game changer for Quadient as it will attract more enterprise customers who want to move their CCM platform to the cloud. The other CCM platform has its offering in the cloud, but it has some limited use cases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"The Inspire single solution was by far a better option."
"The most valuable features are the easy-to-use document composition tool and the automatization tools."
"The reports we produce are customised to a wide range of client type with the optional pages and sections numbering in their hundreds."
"The user-friendly way that workflows in Quadient Inspire can be composed and organized goes a long way towards minimizing the time spent creating complex tasks, thus creating more available programming time/capacity for new jobs. While original scripting knowledge is preferential to using the tool effectively, the modular structure and GUI interface makes it much easier to grasp than otherwise might have been the case."
"There's good flexibility in terms of integrating with other ecosystems."
"It’s easier to maintain and edit communication, and it error-proofs our regulatory responsibility."
"From my own personal use of Inspire, I can wholeheartedly recommend it to anyone considering it as a solution for their business in the right circumstances."
"Its easy-to-learn scripting possibilities give unlimited possibilities for any task."
 

Cons

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"Documentation could always use some improvement, especially on something this complex and varied."
"Imposition would be the area that we would like to see improved."
"More flexibility in editing."
"For the next release, I would like to see more features in the Evolve Cloud offering."
"In the (near) future I would love to be able to merge Excel XLS data with the same level of ease that we can currently merge CSV data sources (including text attributes, which are lost when using the CSV format)."
"The help system is quite thorough if you know where to look, but I find that its search facility is perhaps not as extensive as it might be and often returns fairly random results unless the search terms used are very specific."
"The product would be improved with the inclusion of support for address cleansing in all of the EU countries."
"They could add more functionality in near future in Inspire Interactive."
 

Pricing and Cost Advice

Information not available
"I can tell from my personal experience that if you know how to use the software, the return on investment comes in a really short time."
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Top Industries

By visitors reading reviews
Manufacturing Company
21%
Construction Company
19%
University
13%
Insurance Company
10%
Financial Services Firm
18%
Insurance Company
10%
Manufacturing Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
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Also Known As

No data available
GMC Software Inspire
 

Overview

 

Sample Customers

Information Not Available
Aetna, Allstate, Bradesco, Stralfors, Ping An Bank, KPMG, Aegon, Allison Payment Systems, TenStep, Pacific Life, Metlife, Transamerica, Societe Generale, Canacord Genuity, Pondres, Heeter, DTS Communicate, Melbourne Mail Management, Eximia, Brightsource, Salem One, Epsilon Data Management
Find out what your peers are saying about Quadient, OpenText, RingCentral and others in Customer Communications Management (CCM). Updated: June 2026.
900,644 professionals have used our research since 2012.