Gong vs Salesforce Sales Cloud comparison

Gong and Salesforce are both solutions in the Conversation Intelligence Software category. Gong is ranked #1 with an average rating of 8.9, while Salesforce is ranked #2 with an average rating of 8.1. Gong holds a 15.4% mindshare in CIS, compared to Salesforce’s 4.4% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Gong

Read 12 Gong reviews

1,385 Views
817 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

9,860 Views
296 Comparison Views

94% willing to recommend

Gong

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gong and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Conversation Intelligence Software solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gong vs. Salesforce Sales Cloud Report (Updated: April 2026).

Buyer's Guide

Gong vs. Salesforce Sales Cloud

April 2026

Download the complete report

Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in Conversation Intelligence Software

1st

Average Rating

9.0

Number of Reviews

Ranking in other categories

AI Customer Experience Personalization (2nd), AI Sales & Marketing (1st)

Salesforce Sales Cloud

Ranking in Conversation Intelligence Software

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd)

Mindshare comparison

As of May 2026, in the Conversation Intelligence Software category, the mindshare of Gong is 15.4%, down from 18.4% compared to the previous year. The mindshare of Salesforce Sales Cloud is 4.4%, up from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Conversation Intelligence Software Mindshare Distribution
Product	Mindshare (%)
Gong	15.4%
Salesforce Sales Cloud	4.4%
Other	80.2%

Conversation Intelligence Software

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."

"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

More Gong pros

"The user interface is pretty simple."

"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."

"The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy."

"Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year."

"There are many extremely useful features."

"We can implement checks to ensure proper data entry with validation rules."

"Great flexibility"

"You can have non-sales and marketing personnel using Chatter without driving up licensing cost."

More Salesforce Sales Cloud pros

Cons

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I would improve the interface for searching themes or words in the history of calls and emails."

"Gong can be improved with the follow-up email feature."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

More Gong cons

"We prefer using local solutions like RD Station in Brazil due to pricing considerations."

"The solution's design could be improved."

"It takes a long time to get fully up and running on Salesforce."

"Because it can be difficult to understand, customers have to pay for the system, and then they have to pay a consultant to implement it, so that is expensive."

"Improving reports/dashboards is needed."

"I would like to see licensing fees reduced in the next release."

"I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. Salesforce Sales Cloud requires that you build everything from scratch; it leaves a lot of thinking and solutions to the consultants and the process is more prone to errors."

"If you don't have sysadmin rights, you can be hamstrung doing many things manually and one at a time."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."

"Implementation and add-ons may be additional costs."

"Price-wise, the product does not fall under the category of cheaply priced products."

"The price is fair."

"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Construction Company

Computer Software Company

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	40

Questions from the Community

What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

See all answers

What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

See all answers

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

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What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

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Product Reports

Buyer's Guide

Gong

May 2026

Download Gong product report

Buyer's Guide

Salesforce Sales Cloud

April 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Gong vs. Salesforce Sales Cloud

April 2026

Free Report: Gong vs. Salesforce Sales Cloud

Find out what your peers are saying about Gong vs. Salesforce Sales Cloud and other solutions. Updated: April 2026.

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