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C3 AI vs Gong comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

C3 AI
Ranking in AI Customer Experience Personalization
15th
Ranking in AI Sales & Marketing
9th
Average Rating
7.2
Number of Reviews
4
Ranking in other categories
AI Data Analysis (15th), AI Content Creation (12th), AI Procurement & Supply Chain (4th)
Gong
Ranking in AI Customer Experience Personalization
2nd
Ranking in AI Sales & Marketing
1st
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st)
 

Mindshare comparison

As of May 2026, in the AI Customer Experience Personalization category, the mindshare of C3 AI is 1.2%. The mindshare of Gong is 1.6%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gong1.6%
C3 AI1.2%
Other97.2%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."
"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."
"The biggest strength of C3 AI is how much it handles in one platform: data integration, model deployment, governance, monitoring, and application development."
"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."
"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."
"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."
 

Cons

"However, I sometimes hear from colleagues that hallucination is an issue."
"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."
"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."
"C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"I would improve the interface for searching themes or words in the history of calls and emails."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"Gong can be improved with the follow-up email feature."
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Top Industries

By visitors reading reviews
Construction Company
36%
Comms Service Provider
11%
Energy/Utilities Company
9%
Financial Services Firm
5%
Financial Services Firm
10%
Construction Company
9%
Computer Software Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for C3 AI?
From my experience, I see the pricing, setup costs, and licensing of C3 AI as quite expensive; even a CTO from a globally leading consumer goods company feels it is too expensive and does not want ...
What needs improvement with C3 AI?
From a features perspective, I cannot identify specific areas for improvement, but for me, the platform feels satisfying. However, I sometimes hear from colleagues that hallucination is an issue. O...
What is your primary use case for C3 AI?
I was involved in testing, and the main use case is more focused on sourcing. The sourcing team is using C3 AI apps for inventory management and saving inventory data. C3 AI is used by the sourcing...
What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
 

Comparisons

 

Overview

Find out what your peers are saying about C3 AI vs. Gong and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.