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Deepgram vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deepgram
Ranking in AI Customer Support
10th
Ranking in AI Sales & Marketing
8th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
11
Ranking in other categories
Text-To-Speech Services (2nd), Speech-To-Text Services (1st), AI Scheduling & Coordination (3rd)
Gupshup
Ranking in AI Customer Support
6th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th)
 

Mindshare comparison

As of October 2026, in the AI Customer Support category, the mindshare of Deepgram is 1.3%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Deepgram1.3%
Other97.8%
AI Customer Support
 

Featured Reviews

Arunkumar HG - PeerSpot reviewer
Technology Architect & Hands-On Leader | Prototyping, Automation, AI/LLM Integration | 20+ Years in at Regalix
A Powerful, Adaptable, and Constantly Evolving STT Solution for Voice Automation
Honestly, Deepgram has been exceptionally proactive in addressing the primary area that needed improvement. My main challenge was with the real-time detection of when a user has finished speaking in a live conversation, which is critical for a responsive voice bot. They directly solved this by releasing their Flux model. Because Flux is a recent release, I haven't yet had enough time to thoroughly test it and identify new limitations. At this stage, any "improvement" would be more of a "nice-to-have" feature rather than a fix for an existing problem. The core service is already very robust and meets all of our current needs. What additional features should be included in the next release? ---------------------------------------------------------------- Looking toward the future, here are a few features that could add even more value to an already excellent platform: * Advanced Built-in Analytics: While I can get the raw transcript and build my own analytics pipeline, it would be powerful to have features like sentiment analysis, emotion detection, or automatic summarization offered directly through the API. This would save significant development time. * More Granular Speaker Diarization: For calls with multiple participants, enhancing the real-time speaker diarization (labeling who is speaking) to be even more precise would be a fantastic addition for creating detailed call analyses. * Tighter Integration with TTS: Since Deepgram is also expanding into Text-to-Speech (TTS), offering a more seamlessly integrated STT-to-TTS pipeline could simplify the development stack for creating voice agents from start to finish. * Specialized, Pre-Trained Industry Models: While the general models are highly accurate, offering even more specialized, pre-trained models for specific industries like finance, healthcare, or legal-which are heavy on specific jargon-could push the accuracy even higher for those niche use cases.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Deepgram for me are the level of transcription accuracy it provides and the amount of time it saves."
"The recognition of industry-specific terminology phrases and abbreviations is really important for us. We were able to get a good level of industry specificity with Deepgram."
"Deepgram's low latency transcription has greatly impacted my ability to deliver reliable voice agents and provided very good transcription."
"Deepgram has significantly improved our transcription process in terms of speed and accuracy, allowing us to efficiently convert verbal feedback into text, enabling quicker analysis and implementation of new features."
"The speed of the solution for transcribing videos is good."
"The features that I have been using in the tool have been very stable."
"The ROI has been excellent; the cost is night and day compared to the cost of human transcription, and we're spending maybe a tenth of the cost we would if we were still doing manual transcriptions."
"Deepgram is able to handle large volumes of audio data without compromising accuracy."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"The return on investment has been tremendous."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
 

Cons

"The solution does not properly identify the number of speakers."
"When I had an AI interview for coding, Deepgram didn't capture the names of programming languages or well-known LLMs accurately all the time."
"I would like it to be more accurate."
"The traditional Speech-to-Text doesn't understand when the user is done speaking in bot conversations."
"We haven't seen a return on investment with Deepgram so far; we have been building POCs for the last two years but recently switched to AWS in the last two months due to scalability issues with the pay-as-you-go model."
"Regarding improvements for Deepgram, I think the quality of the transcriptions could be enhanced, as the Spanish accent poses challenges, making it harder to transcribe some words, and considering additional accents from Chilean or Argentine speakers could improve the model's performance with local words."
"The area of live transcription could be improved. Sometimes, Deepgram's WebSocket is disposed of due to redundancy."
"Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
 

Pricing and Cost Advice

"Deepgram is a cheap solution."
"When using Deepgram, one needs to pay for the hours or minutes for which the transcription is needed."
"The pricing is moderate."
"The solution’s pricing is cheap."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Educational Organization
9%
University
9%
Comms Service Provider
8%
Manufacturing Company
19%
Comms Service Provider
13%
Construction Company
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Deepgram?
My experience with pricing, setup cost, and licensing is that pricing is seamless and customizable as needed. Currently, we use the growth plan. For enterprise, they offer a higher tier, so it is c...
What needs improvement with Deepgram?
Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases. It could be multi...
What is your primary use case for Deepgram?
My main use case for Deepgram is creating voice agents to automate the customer support part and reply to FAQs and customer queries. Deepgram has multiple models, speech to text and text to speech ...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

Find out what your peers are saying about Deepgram vs. Gupshup and other solutions. Updated: September 2026.
916,956 professionals have used our research since 2012.