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PeerSpot user
Secretary at Lake Erie Logistics, LLC
Vendor
Understanding the creation of a template was easy as it is a drag-n-drop system, but the video embedding doesn’t render until you send a campaign.

What is most valuable?

The analytics are great for me because it helps me see who is interacting with the email and how many clicks I’m getting per edition. The templates are also very easy drag-n-drop setups that allow for quite a bit of customization.

How has it helped my organization?

As an author, I was going to a lot of effort to interact with fans and MailChimp has enabled me to make it easy for everyone to catch up on blogs they missed, see exclusive videos before it hits my YouTube channel, and catch up with the projects I’m working on. I feel it gives my monthly content longer life while helping me work smarter, not harder.

What needs improvement?

There are some YouTube elements that could be simplified. I’m unable to see the linked video render until I send myself a campaign (a test template doesn’t show the actual video) and that’s one thing that causes me to take extra steps before I send out the campaign.

The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout. If I could test a template and see the total finished product, I’d rate this up to a 10. Also, from template to campaign, the sizing of the text changes so that certain elements look great in the template, but then skew in size when sent as a campaign. Not a huge problem, but it does throw off the look of the email. Otherwise, it does everything I need.

For how long have I used the solution?

I’ve been sending out newsletters since December of 2014. I’m doing a monthly email to subscribers on my list and finding that is a good period of time, so right now I’m using the free plan as my newsletter is just a few months into production.

Buyer's Guide
MailChimp
June 2025
Learn what your peers think about MailChimp. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.

What was my experience with deployment of the solution?

I was able to test send initial campaigns to myself before the first email went to subscribers, so deployment was smooth. The process gets faster and faster the more I use the MailChimp system.

What do I think about the stability of the solution?

I’ve not encountered any stability issues. Login is always fast and secure, and my account has never had any issues. All the campaigns have gone out at the exact day/time they were scheduled.

What do I think about the scalability of the solution?

I was pleased to not have any issues. In fact, after a month, I found that a customized tab can be added to my Facebook author page to help me get more exposure. It has helped me gain traction and was very easy to link.

How are customer service and support?

Customer Service:

Emails are answered timely and follow-up is always good. They have a great site and a blog where you're connected with great content to help your knowledge build as you go.

Technical Support:

MailChimp tech support is prompt and thorough. They helped me better understand their video element while being very patient. They have always followed up with me and don’t talk down to me, even when I have an obvious question.

Which solution did I use previously and why did I switch?

I never used an email service such as MailChimp before – many others like Aweber. However, Aweber seems to have a cost to do what MailChimp’s free service matches.

How was the initial setup?

Setup was easy as I just needed to login with Facebook. Understanding the creation of a template was easy as it is a drag-n-drop system. The implementation of a video element to the template was the most complex as I didn’t understand that the template doesn’t show *all* of what the campaign will look like.

What about the implementation team?

I did it all myself.

What was our ROI?

I break even so far. In using the free version of this program, I have not made sales based on a buyer receiving a newsletter, and I haven’t had anyone unsubscribe. My YouTube channel has increased by at least 10 subscribers, and I consider that a decent ROI so far.

What's my experience with pricing, setup cost, and licensing?

For those starting out, this free version gives you a very professional look. I feel that if you have a couple hundred subscribers on your list, you’d benefit more from upgrading to a paid program as the options really open up when you pay. I feel MailChimp offers competitive rates for the level of tech support they provide, and that the more extensive analytics would be of tremendous benefit.

Which other solutions did I evaluate?

I spoke with other authors who use Aweber programs and found out they were paying for elements that MailChimp already offered for free. I did not evaluate it personally and I have only ever sent out campaigns with MailChimp.

What other advice do I have?

Don’t just write another blog to send out to subscribers. Really take in the options MailChimp offers and create something eye-catching and unique. Most authors I know simply write letters to fans. I have found I can offer freebie links, videos, image elements that link to past blogs, etc, and I like to keep it short and sweet. So far, this is working when competing with the valuable time of fans, and if click rates are low, don’t give up – change it up!

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user259161 - PeerSpot reviewer
it_user259161Secretary at Lake Erie Logistics, LLC
Vendor

Thanks for letting me get some thoughts down for others looking to use MailChimp - I hope any interested will feel free to drop me a line so we can chat about their experience!!

it_user232971 - PeerSpot reviewer
Sr. Business Analyst at a marketing services firm with 51-200 employees
Vendor
MailChimp allows us to create as many campaigns and templates as we want, but they should offer some more modern templates.

What is most valuable?

  • Easy campaign setup
  • Easy modern template creation
  • It provides an easy to read results view for statistics for each campaign, or a summary for all our campaigns

How has it helped my organization?

MailChimp has allowed us to easily integrate it with our CRM which has reduced the amount of effort needed to setup up and track any marketing newsletter.

What needs improvement?

MailChimp should have a better offering for ready made modern templates but this is usually supplied by the community. Recently, these selections have not updated much.

For how long have I used the solution?

I've used it for one year.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

MailChimp allows us to create as many campaigns and templates as we want, so there are no issues so far with scalability. Some advanced features, like automation are offered as a paid service.

How are customer service and technical support?

Customer Service:

9/10.

Technical Support:

10/10.

Which solution did I use previously and why did I switch?

We previously used Constant Contact, but made the switch because MailChimp does a much better job at tracking, and managing each marketing effort through campaigns.

How was the initial setup?

Initial setup is extremely easy as the interface provides breadcrumb helpers and small tutorials on the next steps on first using MailChimp.

What about the implementation team?

We implemented it in-house.

What was our ROI?

We haven't really been able to gauge the value in a financial manner. As we are on the free version, it makes it easier for us to track who opens emails, as well as send out information to our clients on a monthly basis on our free webinars and new product offerings.

What's my experience with pricing, setup cost, and licensing?

Our internal marketing team uses the free version of MailChimp to meet our needs.

Which other solutions did I evaluate?

We also looked at Constant Contact.

What other advice do I have?

Look at the integrations it has with other systems, which can save you a lot of time setting up campaigns. Creating templates is a simple drag and drop process, so anyone without technical experience can build a template.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
MailChimp
June 2025
Learn what your peers think about MailChimp. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
it_user225756 - PeerSpot reviewer
Web Development Consultant at a tech consulting company with 51-200 employees
Consultant
It has a good, fast interface, however, it is not the most intuitive.

What is most valuable?

  • Strong and well documented API
  • Good, fast interface
  • Excellent network architecture
  • Simple, but very important, reporting

How has it helped my organization?

MailChimp almost doubled our email marketing delivery and open rates.

What needs improvement?

Its admin interface, particularly for setting up a new campaign, is not the most intuitive. A bit of a learning curve is expected for new users, and even more difficult for ones who do not have a technical background.

For how long have I used the solution?

I've used it for five years.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

Probably one of the best in the industry, even if the client is just a small business and only using their free-tier.

Technical Support:

Very good. Although when it comes to technical inquiries, they are not as swift but they still try their best.

Which solution did I use previously and why did I switch?

Previously we self-hosted the email marketing solution. The time and money it took to maintain it was not worth the effort compared to this solution.

How was the initial setup?

It was pretty straightforward. We just needed to migrate the lists, make some adjustments to follow MailChimp's unique structure, and create the template. Once that was done, we were ready to send out our first campaign.

What about the implementation team?

We did it in-house.

What's my experience with pricing, setup cost, and licensing?

There is practically no setup cost, and we only use their pay-as-you-go pricing.

Which other solutions did I evaluate?

We also looked at Campaign Monitor.

What other advice do I have?

Take your time to learn from their extension knowledge base, spend time to play around with its interface and do not hesitate to contact the support for any questions.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user224262 - PeerSpot reviewer
Project Manager - Digital Marketing at a consultancy with 501-1,000 employees
Consultant
It's great for those on a strict budget, however, they have very little support.

What is most valuable?

The ability to send emails without needing to know any code. Also, it's great for those on a strict budget.

How has it helped my organization?

My company wanted to send emails, but had a very small budget.

What needs improvement?

They have poor inbox visibility, and many of the emails went to the spam folder. The domains that the emails were sent from were blacklisted, thus affecting our inbox visibility.

For how long have I used the solution?

I used it for two years.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

Yes - sending emails and getting into the inbox.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

It is self service and they have very little support. However, they do have a lot of FAQ's you can read through.

Technical Support:

Very beginner.

Which solution did I use previously and why did I switch?

No previous solution was used.

How was the initial setup?

It was straightforward. There are no customizations and it's batch and blast.

What about the implementation team?

We implemented it in-house.

What was our ROI?

Very little.

What's my experience with pricing, setup cost, and licensing?

It cost us about $250.

Which other solutions did I evaluate?

No other options were evaluated.

What other advice do I have?

If it's for a small business sending out a monthly newsletter, it's a great solution. If you are a business looking for stability and different campaign types to run, look at a different solution.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Independent Consultant at a tech consulting company with 51-200 employees
Consultant
When they shut off our ability to send mail, there is no email sent to us which explains why. However, we do love the RSS campaigns.

What is most valuable?

The ability to do send emails via RSS.

How has it helped my organization?

With RSS campaigns, nobody has to login every morning to send the daily news email to 19K readers.

What needs improvement?

Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp. The connector to Salesforce is the worst thing about it. Expect your Salesforce storage to increase by 100% after connecting to MailChimp, maybe even more than that. I've seen organizations jump from well under their data limit to 240% of their data limit because of MailChimp. It is actually easier to manually import and export between the two systems than to use the connector.

MailChimp's deliverability is pretty poor, and I don't think they are interested in improving it. Our news is something that our subscribers actually want and they call when they don't receive it. That's not your typical MailChimp customer, and so MailChimp support really doesn't care (the monkey puns don't help.) We routinely see subscribers unsubscribed without their knowledge. MailChimp insists this is because they've forwarded to a friend who has clicked the unsubscribe link. If this happened once a year, I'd believe it. This happens several times a week and I just don't buy it.

MailChimp also chooses not to fail gracefully in some situations that have caused me big problems. For instance, I had a list in Salesforce that I knew was already mostly in MailChimp, but I knew that there were at least a few emails that weren't in MailChimp and I wanted to add them. Because MailChimp does a nice job of not adding any email address twice, I foolishly imported the list into MailChimp. Unfortunately it contained too many emails that MailChimp had decided not to send to (unsubscribes, bounces, etc.) and instead of simply refusing to import all of those, it imported the entire list and shut down our ability to send email. We couldn't send email again until we took out every single subscriber that had been in that import, and this included ones who had been active subscribers with no issues, and were simply duplicated in the list we imported. We had to contact these people individually and ask them to re-subscribe, and they were not impressed. I'll likely hold a grudge about this for a long time.

For how long have I used the solution?

I've used it for two years.

What was my experience with deployment of the solution?

Setting up MailChimp as a mail marketing tool is easy, however, connecting to Salesforce isn't hard, but it works poorly.

What do I think about the stability of the solution?

There's an issue with MailChimp at least once a month, and usually we spent three to five hours dealing with it.

What do I think about the scalability of the solution?

The basic MailChimp services scale well. The Salesforce connector, however, scales very, very poorly.

How are customer service and technical support?

Customer Service:

Poor. When they have shut off our ability to send mail, there is no email sent to us. Therefore, we have to login and go to our notifications to find the reason.

Technical Support:

Very poor. Expect monkey puns and people who don't care about your problem.

Which solution did I use previously and why did I switch?

We've used Constant Contact, which also charges by the size of the list rather than total sends. We definitely need a provider that charges that way. We switched because Constant Contact didn't have RSS Campaigns. As I said before, we do like RSS Campaigns and they work most of the time.

How was the initial setup?

It's straightforward, and you don't really have a lot of choices, which can be a good thing.

What about the implementation team?

We did it in-house.

What was our ROI?

Tough to say. Employees are generally happier, because their email sends are automated through RSS campaigns. Those of us who have to deal with deliverability and connectors are much less happy, and we've had to spend a lot of (expensive) time dealing with it.

What's my experience with pricing, setup cost, and licensing?

This is where MailChimp shines. Our licensing cost is US$120/month, which is very cheap for sending 15k emails per day. As soon as another vendor starts providing RSS campaigns, and not charging $1200/month (low end of other things I've found that do this and connect to Salesforce), we'll probably switch.

Which other solutions did I evaluate?

  • Constant Contact
  • Vertical Response
  • Predictive Response -- as soon as they launch their RSS campaign feature, we'll seriously consider switching

What other advice do I have?

Don't connect to Salesforce, and expect about 80-90% deliverability.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user217797 - PeerSpot reviewer
Owner with 51-200 employees
Vendor
It was quite straightforward to setup but the training manuals need work.

What is most valuable?

  • Bulk emailing
  • Reporting

How has it helped my organization?

We do more outbound marketing as this method makes it so much easier to do.

What needs improvement?

The training materials need work. Also, the on-line info is only useful if you already know what you are doing which generally isn't the case with a new product.

For how long have I used the solution?

I've used it for eight months.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

Very good.

Technical Support:

Very good.

Which solution did I use previously and why did I switch?

There was nothing in use previously.

How was the initial setup?

It was quite straightforward as it has easy to follow instructions.

What about the implementation team?

It was implemented in-house.

What's my experience with pricing, setup cost, and licensing?

No cost to set it up.

Which other solutions did I evaluate?

No other options were looked at.

What other advice do I have?

  • Use it
  • I have produced twp training manuals for beginners which I've used with my clients
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user217740 - PeerSpot reviewer
Digital Designer at a consultancy with 51-200 employees
Consultant
The template building drag n' drop interface is easy to use, but has restrictions.

I think the product is a good tool for small businesses and/or organizations running simple campaigns with small - moderate sized subscriber lists. The customer service and technical support is decent about addressing issues, but they are hard to get to when you really need them the first time. Contact information is buried among layers of self-help advice, which is annoying when you already know that you have an issue that is beyond your ability to pinpoint. 

The template building drag n' drop interface is easy to use, but has restrictions. I wouldn't recommend it for people who have very specific designs for their email campaigns. Overall, it's a good affordable option for those with flexible designs and a desire for a simple visual editor.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user217728 - PeerSpot reviewer
Emarketing Specialist at a printing company with 501-1,000 employees
Vendor
Great because you are able to look at click throughs and robust analytics.

Valuable Features

  • Very user friendly
  • Drag and drop feature
  • Forms

Use of Solution

I've used MailChimp for six years.

Customer Service and Technical Support

Customer Service:

Customer service of this product is excellent.

Technical Support:

Tech support is great and they get back to you fairly fast.

ROI

ROI is great, I am able to look at click throughs and robust analytics.

Other Advice

It's very robust and easy to use as well as being very user friendly

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free MailChimp Report and get advice and tips from experienced pros sharing their opinions.
Updated: June 2025
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