MailChimp Reviews

• Easy learning curve
• User friendly
• It is easy to make a new design with the basic templates available
• The statistics feature is very important to see if our newsletters are being read

We used to send a lot of emails with Microsoft Outlook but it took too much time. Now, with Mailchimp it is so much easier to send mailings to our members.

At this moment I cannot think of one.

For three years now.

No issues encountered.

No issues encountered.

No issues encountered.

Service is great! I have had some questions about mailings and I used the chat feature. I was always helped in a superb way.

Service is great! I have had some questions about mailings and I used the chat feature. I was always helped in a superb way.

Before I used Yourzine.nl which is also a web based newsletter application. We switched because of the costs as Yourzine was too expensive.

Very out of the box. No need for assistance. If you are familiar with internet and websites, you can start right away.

We did not make use of a vendor.

• Setup costs: none
• Monthly costs: about US$240

No, this product (Mailchimp) was the best option we found.

No need of advice. It works out of the box on a web browser.

The list management and segmentation options are probably our favorite feature. It allows us to manage one list but send campaigns based on segments. It’s a cleaner way to do it compared to Constant Contact where you need to have multiple lists with the same recipient on each which quickly becomes confusing and redundant.

We also love the drag and drop feature in creating and updating email campaigns! It makes it really easy to customize templates on the fly.

We also love that we can be added as managers for our clients. This allows us to login using our own account but toggle back and forth as needed.

The list management is the feature that really helps us function better. We are able to manage ONE list and segment campaigns by clients, city, whether the recipient has been to a presentation, etc.

We use Constant Contact occasionally for clients but the list management tool is not nearly as robust forcing you to add everything in a “tag” field which becomes a dumping ground for information but is the only way to segment a single list. It’s just not as usable.

One of the things that we like about MailChimp is that they are constantly improving. We are very happy with the features they offer and don’t find we are using “work around” solutions. However, if I had to say something, I would say the options for the RSS campaigns could be improved. Images from posts are fussy to add to RSS campaigns and adding excerpts vs. full posts or title only can be confusing.

Westchester Marketing Café LLC has been using MailChimp for over five years. We were first introduced to MailChimp by a client, actually, but found it to be a better solution than VerticalResponse which we were using at the time, so we made the switch.

No, set up was pretty easy. You can copy and paste your list, or import it using a myriad of options. Setting up the template was pretty easy as well.

Setting up the RSS campaign was probably the hardest part. But we ended up not using that feature since we wanted to be able to add other snippets besides just the latest blog article so we now do it manually anyway.

I vaguely recall a problem some years back but we were able to resolve it quickly and without major incident. I don’t even recall what the issue was now.

No. Along with most of our clients we are a small business so the lists we manage are all under 10K and pretty easy to manage.

We have not tried any of the other features such as the 360 integration that relates to eCommerce stuff which is where I would imagine scalability may be an issue.

I really haven’t had to use customer service much but it is only by email which is unfortunate.

Again, I really haven’t had to use technical support but it is only by email which is unfortunate. Anytime I’ve had question I search online and using their Knowledge Base which has not let me down yet. However, if someone was less familiar with HTML/coding I can see where this might be an issue.

We used to use VerticalResponse but made the switch because we found MailChimp to be easier and faster to work with. In particular, the user interface was far more user friendly. They also seemed to be more “cutting edge” and continue to add features and improve usability.

The initial setup was fairly straightforward, although obviously there was a learning curve. We had to familiarize ourselves with the interface, and make decisions about list management (i.e. what data to collect and/or add in the background as we imported our list), etc. However, we found the learning curve to be pretty short.

We implemented it in-house.

We are a service company so ROI is hard to measure. We do, however, get positive results with calls and emails from our newsletter although sometimes this is simply in the form of a “thank you.”

There was no set up cost. We spend $10/month for the option of not including the MailChimp logo on our newsletter and another $1/month for the social integration which gives us information on our readers and their social media profiles.

We have not considered switching but as I mentioned we do occasionally use ConstantContact for clients. Every time we do we feel validated that MailChimp is the way to go!

If you are not already working with a marketing person, it may be a good time to start. Having a strategy for your list, your email campaigns and social integration is key to success. A good team will help you get up and running more quickly and avoid common mistakes in the process.

Whether you are using a service to implement or going it alone, understand how you will be targeting your campaigns so you can properly manage your list. Importing your list properly will help you in the long term.

• List management (compliance)
• Drag and drop email creation
• Chat support

There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive.

A/B testing on design could be streamlined.

Since 2009, so six years.

No issues encountered.

No issues encountered.

No issues encountered.

10/10.

10/10 - I LOVE the chat support.

It's straightforward.

I did it myself.

We have the $79 per month plan – very affordable!!

Constant Contact is the only one I remember discussing.

Take advantage of their knowledge base and educate yourself on the fundamentals of email marketing.

Broadcasting newsletters and mail management.

Staying in touch with our clients and knowing if our clients are still interested in our services.

List management could be more scalable.

Five Years.

No issues encountered.

No issues encountered.

Yes - the list management can, at times, be somewhat confusing when using different form factors.

Excellent.

Very good.

No.

Straightforward, but I found the earlier versions to be easier in respect to the building of templates.

We implemented it in-house.

We use MailChimp to send campaigns to potential clients.

The solution could be easier to use. I'm still looking around. While it has many capabilities it could be more user-friendly. 

The limitations of the solution should also be better defined. I reached my maximum limit for Gmail use and now cannot work with my email. 

I have been using MailChimp for around one week.

I do not know if we will increase usage. This will depend on the growth of our work.

We have not made use of technical support. 

Previously, we used the CloudMail product of Gmail.

As the solution is cloud-based, there is no installation involved. 

The solution is one of CloudMail.

For the moment there is a single user. As mentioned, we primarily are involved in campaigns for email companies. 

I cannot provide a recommendation of the solution at this time as it is very early on and I would need to use it more. 

As MailChimp has many capabilities, but is not sufficiently user-friendly, I rate it as a seven out of ten.