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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.4%, up from 3.2% compared to the previous year. The mindshare of MailChimp is 6.9%, down from 14.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp6.9%
Fortinet FortiMail Cloud3.4%
Other89.7%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"FortiMail Cloud is very fast."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"I am happy with the stability."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"Fortinet FortiMail Cloud has had a positive effect on our organization since we can classify each email coming to our organization."
"I love FortiMail."
"This is a solid email monitoring and security system that learns and maintains a two-way dialog with email system administrators."
"We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and think of new and better ways to do it, because of the diversity that comes with it."
"Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature."
"The email scheduling has been quite useful."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"I like the ease of configuration and the templated emails."
"Their technical support is excellent."
"MailChimp's most important functionality is its automation feature."
"The ease of use and price point enables us to scale our email initiatives efficiently as we grow."
 

Cons

"This solution is expensive, so the pricing could be improved to be more competitive."
"They could look at strengthening anti-spam with the newly observed domains."
"I can't see the feedback to the FortiMail gateway."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"When it comes to security, this solution is not as efficient as other products."
"Fortinet policies add an extra load to the endpoint."
"It gives me errors every time I try to send a newsletter to more than 400 people at a time."
"List management could be more scalable."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"Customer service: Not timely, but somewhat effective when on paid plans."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"Automation workflows have limited trigger options."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"The training materials need work."
 

Pricing and Cost Advice

"The price of this solution could be more competitive."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The product's price is reasonable."
"You only have to purchase one license for multiple participants."
"I see how manageable and flexible the licenses are."
"When we're talking about pricing, other products have about the same price. That is normal."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Financial Services Firm
8%
Construction Company
8%
University
7%
Comms Service Provider
7%
Financial Services Firm
16%
Outsourcing Company
12%
Construction Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.