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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
23
Ranking in other categories
Secure Email Gateway (SEG) (7th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.4%, up from 1.8% compared to the previous year. The mindshare of MailChimp is 14.7%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are email ATB and Malware Analysis."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"Fortinet's support is really good."
"The deployment is simple."
"Fortinet is good at providing security beyond our email solution assets."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"The product's initial setup is straightforward and simple, making it an easy-to-use tool."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"MailChimp's most important functionality is its automation feature."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"Running email campaigns is easy and straightforward."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
"MailChimp has many capabilities."
 

Cons

"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"Its GUI needs improvement."
"They could look at strengthening anti-spam with the newly observed domains."
"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"I can't see the feedback to the FortiMail gateway."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The price is relatively expensive."
"A standalone system for private servers would be ideal."
"The solution could be easier to use."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"I don't have any issues with the service."
 

Pricing and Cost Advice

"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The product's price is reasonable."
"It's on a subscribed basis."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"I see how manageable and flexible the licenses are."
"The price of this solution could be more competitive."
"You only have to purchase one license for multiple participants."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
7%
Hospitality Company
6%
Non Profit
6%
Computer Software Company
18%
Financial Services Firm
12%
Real Estate/Law Firm
12%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The pricing for Fortinet FortiMail Cloud seems a bit high, although it is considered acceptable for the product's value. The solution provides cost-saving and scalable options, especially in a clou...
What needs improvement with Fortinet FortiMail Cloud?
The flexibility of the product is an area that could be improved. It would be beneficial to enhance flexibility for better adaptation to various customer environments.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.