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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
6th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
22
Ranking in other categories
Secure Email Gateway (SEG) (7th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 2.8%, up from 1.6% compared to the previous year. The mindshare of MailChimp is 15.5%, down from 18.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"FortiMail Cloud is very fast."
"The product's initial setup is straightforward and simple, making it an easy-to-use tool."
"The scanners with FortiMail are valuable."
"The deployment is simple."
"Content disarming and analysis are essential features in our email security setup"
"This solution is easy to install. The deployment takes about forty-five minutes."
"The most valuable feature is the advanced threat protection."
"The most valuable features are the low price and its ability to integrate with other Fortinet products."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
 

Cons

"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"This ease of use and user-friendliness is something we believe could be improved in FortiMail."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"They could look at strengthening anti-spam with the newly observed domains."
"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"Email sorting is missing from this solution."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution could be easier to use."
"A standalone system for private servers would be ideal."
 

Pricing and Cost Advice

"I see how manageable and flexible the licenses are."
"It's on a subscribed basis."
"When we're talking about pricing, other products have about the same price. That is normal."
"The price of this solution could be more competitive."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The product's price is reasonable."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
7%
Hospitality Company
6%
Retailer
5%
Computer Software Company
20%
Financial Services Firm
14%
Real Estate/Law Firm
12%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The pricing for Fortinet FortiMail Cloud seems a bit high, although it is considered acceptable for the product's value. The solution provides cost-saving and scalable options, especially in a clou...
What needs improvement with Fortinet FortiMail Cloud?
The flexibility of the product is an area that could be improved. It would be beneficial to enhance flexibility for better adaptation to various customer environments.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.