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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 3.1% compared to the previous year. The mindshare of MailChimp is 7.1%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp7.1%
Fortinet FortiMail Cloud3.6%
Other89.3%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The encryption features are most valuable to us."
"It is a good solution and a good choice."
"I love FortiMail."
"We did not put serious thought into solutions by other vendors because after looking at Fortinet, we found that it was quite simple, good, and full of features."
"We chose this solution because of the spam and virus scanners."
"The most valuable feature is the advanced threat protection."
"I am happy with the stability."
"It has the best feature for processed mail analysis."
"For those starting out, this free version gives you a very professional look."
"Customer service of this product is excellent."
"We have been happily using MailChimp for all our email marketing needs."
"It’s very easy, and you can start using it without being an expert in e-marketing."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"This is the cheapest, simplest and easiest white-listed provider to use."
"MailChimp has many capabilities."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
 

Cons

"Fortimail Cloud should include more advanced AI features that can analyze every traffic type."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"When it comes to security, this solution is not as efficient as other products."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"They could look at strengthening anti-spam with the newly observed domains."
"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"I've not been able to use more than two domains in the back end. I like to view logs for the different domains. If I add any other domain I'm not able to get a proper cPanel for that domain. I am talking about the login factors. I'm not able to see logs for different domains in a different Window. Basically, it's an issue in the login process."
"The dashboard could use improvement."
"Automation workflows have limited trigger options."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"The training materials need work."
"The solution could be easier to use."
"The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout."
"The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email."
"Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
 

Pricing and Cost Advice

"The price of this solution could be more competitive."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"When we're talking about pricing, other products have about the same price. That is normal."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"The product's price is reasonable."
"It's on a subscribed basis."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"You only have to purchase one license for multiple participants."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
University
8%
Computer Software Company
7%
Comms Service Provider
7%
Financial Services Firm
17%
Outsourcing Company
10%
Construction Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.