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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.4%, up from 2.6% compared to the previous year. The mindshare of MailChimp is 8.6%, down from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp8.6%
Fortinet FortiMail Cloud3.4%
Other88.0%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is the ability to check to see if the email is real."
"Fortinet's support is really good."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"The implementation was very professional. There are a lot of features I can get through Fortinet and FortiMail, such as security. FortiGuard is the most reliable and professional mitigation center to handle incidents and risk that I have to face."
"The encryption features are most valuable to us."
"The most valuable features are email ATB and Malware Analysis."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"The email scheduling has been quite useful."
"MailChimp has many capabilities."
"Running email campaigns is easy and straightforward."
 

Cons

"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"Fortimail Cloud should include more advanced AI features that can analyze every traffic type."
"They could look at strengthening anti-spam with the newly observed domains."
"Its GUI needs improvement."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"Networking should be simplified."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"The solution could be easier to use."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
 

Pricing and Cost Advice

"When we're talking about pricing, other products have about the same price. That is normal."
"The price of this solution could be more competitive."
"You only have to purchase one license for multiple participants."
"I see how manageable and flexible the licenses are."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The product's price is reasonable."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"It's on a subscribed basis."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
University
7%
Financial Services Firm
7%
Healthcare Company
6%
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.