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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 2.8% compared to the previous year. The mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Fortinet FortiMail Cloud3.6%
Other87.7%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"FortiMail Cloud is very fast."
"Fortinet's support is really good."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"The most valuable features are filtering and sandboxing."
"The most valuable features are email ATB and Malware Analysis."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"The most valuable feature is the advanced threat protection."
"Now, with Mailchimp it is so much easier to send mailings to our members."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"For those starting out, this free version gives you a very professional look."
"Running email campaigns is easy and straightforward."
"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"MailChimp almost doubled our email marketing delivery and open rates."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
 

Cons

"This solution is slow and it should be made faster."
"Fortinet policies add an extra load to the endpoint."
"Email sorting is missing from this solution."
"The dashboard could use improvement."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"Networking should be simplified."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"The product could be improved by extending reporting tools and adding options for notification."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"List management could be more scalable."
"A standalone system for private servers would be ideal."
"It gives me errors every time I try to send a newsletter to more than 400 people at a time."
"The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout."
"The solution could be easier to use."
 

Pricing and Cost Advice

"I see how manageable and flexible the licenses are."
"When we're talking about pricing, other products have about the same price. That is normal."
"It's on a subscribed basis."
"The product's price is reasonable."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
University
8%
Financial Services Firm
8%
Non Profit
6%
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.