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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.7%, up from 2.8% compared to the previous year. The mindshare of MailChimp is 7.5%, down from 15.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp7.5%
Fortinet FortiMail Cloud3.7%
Other88.8%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cost-wise, it's a bit expensive, but it's totally worth it."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"The implementation was very professional. There are a lot of features I can get through Fortinet and FortiMail, such as security. FortiGuard is the most reliable and professional mitigation center to handle incidents and risk that I have to face."
"I love FortiMail."
"This is a solid email monitoring and security system that learns and maintains a two-way dialog with email system administrators."
"Fortinet is good at providing security beyond our email solution assets."
"The deployment is simple."
"MailChimp's most important functionality is its automation feature."
"With RSS campaigns, nobody has to login every morning to send the daily news email to 19K readers."
"Dragging and dropping is much faster than writing HTML and CSS."
"We do more outbound marketing as this method makes it so much easier to do."
"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"MailChimp has many capabilities."
"I can have a really good looking newsletter with minimum effort."
 

Cons

"I've not been able to use more than two domains in the back end. I like to view logs for the different domains. If I add any other domain I'm not able to get a proper cPanel for that domain. I am talking about the login factors. I'm not able to see logs for different domains in a different Window. Basically, it's an issue in the login process."
"This solution is slow and it should be made faster."
"The throwback with Sophos is that it had a huge problem with spam."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"A standalone system for private servers would be ideal."
"The training materials need work."
"Automation workflows have limited trigger options."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"MailChimp should have a better offering for ready made modern templates but this is usually supplied by the community."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"While it has many capabilities it could be more user-friendly."
 

Pricing and Cost Advice

"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"It's on a subscribed basis."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"You only have to purchase one license for multiple participants."
"The price of this solution could be more competitive."
"When we're talking about pricing, other products have about the same price. That is normal."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
7%
Financial Services Firm
17%
Outsourcing Company
9%
Computer Software Company
6%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.