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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.3%, up from 2.5% compared to the previous year. The mindshare of MailChimp is 9.8%, down from 14.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp9.8%
Fortinet FortiMail Cloud3.3%
Other86.9%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The encryption features are most valuable to us."
"Fortinet's support is really good."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"This solution is easy to install. The deployment takes about forty-five minutes."
"FortiMail Cloud is very fast."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"The most valuable features are the low price and its ability to integrate with other Fortinet products."
"The deployment is simple."
"MailChimp's most important functionality is its automation feature."
"Running email campaigns is easy and straightforward."
"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
 

Cons

"Email sorting is missing from this solution."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The price is relatively expensive."
"The solution could be easier to use."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
 

Pricing and Cost Advice

"When we're talking about pricing, other products have about the same price. That is normal."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"The product's price is reasonable."
"You only have to purchase one license for multiple participants."
"It's on a subscribed basis."
"The price of this solution could be more competitive."
"I see how manageable and flexible the licenses are."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
University
8%
Financial Services Firm
7%
Healthcare Company
6%
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.