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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (6th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 2.9%, up from 1.8% compared to the previous year. The mindshare of MailChimp is 14.1%, down from 18.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp14.1%
Fortinet FortiMail Cloud2.9%
Other83.0%
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is the ability to check to see if the email is real."
"This is a solid email monitoring and security system that learns and maintains a two-way dialog with email system administrators."
"Fortinet's support is really good."
"Content disarming and analysis are essential features in our email security setup"
"The product's initial setup is straightforward and simple, making it an easy-to-use tool."
"The deployment is simple."
"FortiMail Cloud is very fast."
"The most valuable feature is the advanced threat protection."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"Running email campaigns is easy and straightforward."
"MailChimp has many capabilities."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
 

Cons

"The product could be improved by extending reporting tools and adding options for notification."
"Networking should be simplified."
"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"This ease of use and user-friendliness is something we believe could be improved in FortiMail."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files."
"The dashboard could use improvement."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The solution could be easier to use."
"I don't have any issues with the service."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"A standalone system for private servers would be ideal."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
 

Pricing and Cost Advice

"The product's price is reasonable."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The price of this solution could be more competitive."
"I see how manageable and flexible the licenses are."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"You only have to purchase one license for multiple participants."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
University
7%
Financial Services Firm
7%
Non Profit
7%
Computer Software Company
12%
Manufacturing Company
10%
Comms Service Provider
9%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.