No more typing reviews! Try our Samantha, our new voice AI agent.

Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 3.1% compared to the previous year. The mindshare of MailChimp is 7.1%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp7.1%
Fortinet FortiMail Cloud3.6%
Other89.3%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the low price and its ability to integrate with other Fortinet products."
"We did not put serious thought into solutions by other vendors because after looking at Fortinet, we found that it was quite simple, good, and full of features."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"The most valuable features are email ATB and Malware Analysis."
"This solution is stable; this is a cloud-based solution with a data center, so if site one goes down then site two will continue, and it is always available."
"I am happy with the stability."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"This is a solid email monitoring and security system that learns and maintains a two-way dialog with email system administrators."
"We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and think of new and better ways to do it, because of the diversity that comes with it."
"This is a great way for DigiEnable to keep in touch with its clients, users, subscribers, and charities and groups it supports, and it's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come."
"With RSS campaigns, nobody has to login every morning to send the daily news email to 19K readers."
"MailChimp has allowed us to easily integrate it with our CRM which has reduced the amount of effort needed to setup up and track any marketing newsletter."
"I like the ease of configuration and the templated emails."
"Now, with Mailchimp it is so much easier to send mailings to our members."
"For those starting out, this free version gives you a very professional look."
"MailChimp is solid and easy to use for clients, but has all the power we need to build great campaigns, A/B test them, get them delivered, tracked, and report."
 

Cons

"Networking should be simplified."
"The customer service and technical support from Fortinet could improve. While they rate between seven and eight, reaching support can sometimes be challenging and time-consuming."
"When it comes to security, this solution is not as efficient as other products."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"Its GUI needs improvement."
"They could look at strengthening anti-spam with the newly observed domains."
"I can't see the feedback to the FortiMail gateway."
"The price is relatively expensive."
"The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout."
"Customer service: Not timely, but somewhat effective when on paid plans."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"It would be great to be able to create broader segments for campaigns."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"A standalone system for private servers would be ideal."
 

Pricing and Cost Advice

"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"It's on a subscribed basis."
"I see how manageable and flexible the licenses are."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"You only have to purchase one license for multiple participants."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The price of this solution could be more competitive."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
900,747 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
9%
University
8%
Computer Software Company
7%
Comms Service Provider
7%
Financial Services Firm
17%
Outsourcing Company
10%
Construction Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
Ask a question
Earn 20 points
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.