What is our primary use case?
The solution can be deployed on a public cloud or private cloud. The price of our private cloud is expensive. The data is residing within the geographic boundaries of the country so we proceeded with the public cloud.
We offer three applications to our customers for loan requests and trading account openings. To begin the process, customers must register through our mobile application on iOS or Android, which utilizes APIs to capture and transmit their information to Microsoft Dynamics. This asynchronous system involves a pull-and-push mechanism that allows us to receive and reflect upon the data provided. Our Microsoft Dynamics CRM platform is also closely connected with our contact center dialers, which we utilize for both inbound and outbound calls. When a customer contacts us, their information appears on our screen thanks to CRM APIs that identify the mobile number and other details. Our CRM serves three primary purposes, including the aforementioned use cases, as well as MIS reporting for management.
What is most valuable?
Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers.
What needs improvement?
Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive.
Additionally, there should be smooth integration between this application and ERP systems, such as Oracle or SAP. Currently, our finance team invests a lot of time in transferring revenue and expense data from the desktop application to ERP. It would be beneficial if there were APIs available that could simplify their work and improve their efficiency.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately one year.
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What do I think about the stability of the solution?
The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.
What do I think about the scalability of the solution?
We have more than 500 customer support agents, engineers, developers, and end-users using the solution.
Microsoft Dynamics CRM offers scalability with advanced notice of seven days. Scaling up is possible at any time, but reducing licenses may be difficult because Microsoft is cautious about passing on commercial benefits to customers. However, the option to scale up remains available as per the requirements of the situation.
How are customer service and support?
Post-sales customer support services need improvement. When we log a ticket with Microsoft, they assign an engineer based on availability, who could be located in any geographic location. I suggest that if a customer raises a ticket in India, they should be assigned an Indian engineer for better collaboration.
During our recent migration of Microsoft Dynamics CRM from one domain to another, we onboarded several SAP partners to assist with the process. However, the support we received was completely fractured and required a significant amount of hours to resolve. This highlighted a need for improvement, such as implementing a CSM model. The CSM would be a shared resource for customers, focusing on coordinating with all partners to ensure a seamless experience.
I rate the support of Microsoft Dynamics CRM a six out of ten.
Which solution did I use previously and why did I switch?
I have used Salesforce. We switched to Microsoft Dynamics CRM as a completely commercial-driven call. Our total cost of ownership on Salesforce was atrociously high, and our complete focus is on cost optimization.
How was the initial setup?
Enabling sales-based applications is a moderate task, as it requires some level of subject matter expertise. While most applications now offer on-the-fly plug-and-play configurations, it is not necessarily an easy task for those without a background in the field. However, it does not require extensive engineering knowledge.
What was our ROI?
The kind of value that Microsoft Dynamics CRM brings in terms of return on investment, is justifying our total cost of ownership for the solution.
What's my experience with pricing, setup cost, and licensing?
Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it.
What other advice do I have?
For first-timers, it may be advisable to consider using a smaller or Tier 2 CRM application rather than opting for Tier 1 options, such as Salesforce or Microsoft Dynamics CRM. This is because the cost of Tier 1 applications may exceed revenue and expenses for first-time users. However, if revenue increases gradually, it may be worth considering a shift to Microsoft Dynamics CRM. I discourage the use of Microsoft Dynamics CRM for small operations with only 20-30 audit agents.
Apart from the need for improvement in APIs for ERP integration and MIS reporting, we find the other features of Microsoft Dynamics CRM to be seamless. We have been using this application for almost a year and are satisfied with its performance. We look forward to continuing to use it in the future.
I rate Microsoft Dynamics CRM a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer.