The solution acted as a source of truth for everyone internally and those we collaborated with externally. We deployed it in the cloud, so many of our users are remote and spread across the country.
Director of Business Operations & Program Management at a healthcare company with 11-50 employees
A stable, scalable product offering excellent permissions management
Pros and Cons
- "The features around permissions are excellent."
- "The ease of use regarding finding audit information for users could also be improved."
What is our primary use case?
What is most valuable?
The features around permissions are excellent.
What needs improvement?
The general usability of the site could be improved.
The ease of use regarding finding audit information for users could also be improved.
We want to see better integration with other Microsoft 365 products; it's a separate tool, but they all need to work together.
For how long have I used the solution?
We've been using Azure Active Directory for about four years.
Buyer's Guide
Microsoft Entra ID
June 2026
Learn what your peers think about Microsoft Entra ID. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
900,838 professionals have used our research since 2012.
What do I think about the stability of the solution?
The product is very stable; I rate it nine out of ten for stability.
What do I think about the scalability of the solution?
Azure AD is very scalable; I rate it nine out of ten for scalability.
How are customer service and support?
The customer service needs improvement; it takes a long time to open a ticket and get it resolved.
Which solution did I use previously and why did I switch?
We previously used Google G Suite and switched to Azure AD for better security, and to match the platform our clients are using to allow easier collaboration with them.
How was the initial setup?
The initial deployment was straightforward, although we initially found it challenging to understand how to use Azure AD to manage access and permissions with external parties. We carried out the setup using three staff; myself and the IT team.
What was our ROI?
We have seen an ROI with the solution; the ability to collaborate with external partners provided tremendous value.
Which other solutions did I evaluate?
I evaluated Okta some years ago, so that information isn't fresh.
What other advice do I have?
I rate the product nine out of ten, and I recommend it.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
A turnkey solution with excellent boards for task tracking, but the UI and UX need improvement
Pros and Cons
- "The boards for task tracking are a valuable feature."
- "Many of the features are outdated, so the UI and UX could be improved."
What is our primary use case?
The primary use cases are task tracking and technical documentation, but I'm a project manager, so I also use the product for other jobs.
We have around 15 total users, with a couple of admins.
What is most valuable?
The boards for task tracking are a valuable feature.
Azure AD is a turnkey solution; it provides many features for developers to use in one place.
What needs improvement?
Many of the features are outdated, so the UI and UX could be improved.
The wiki is hard to use as it's more of a repository for technical information, but when I'm writing a PRD, I need more tools for writing.
It would be good if the UI were more visually appealing, as it looks dated compared to other products on the market. It works fine for the dev team, but the navigation could be improved, especially for managers.
For how long have I used the solution?
I've been using the solution for around two years.
What do I think about the stability of the solution?
The stability is okay overall.
What do I think about the scalability of the solution?
The product is highly scalable; it's enormous and has many features.
Which solution did I use previously and why did I switch?
I previously used a variety of solutions for task management, including Asana, Teamwork from Microsoft, Jira, and so on.
How was the initial setup?
I wasn't involved in the deployment; the solution was already in place when I arrived. It doesn't require any maintenance that I'm aware of.
What's my experience with pricing, setup cost, and licensing?
The product is relatively affordable, especially compared to Okta, a pricey solution.
Azure AD helped save my organization money, as it's a turnkey solution for dev management, though I can't say precisely how much as I'm not involved in the financial side.
What other advice do I have?
I rate the solution six out of ten.
I don't use Azure AD's Verified ID, but I'm considering an identity management solution. I'm hesitant about which one to choose, and the choice is between a product from Okta and the one from Azure AD.
I use the Permission Management feature, which I look for when choosing an identity management product, but I'm still in the research phase with this feature.
Most of our staff are okay with the quality of the end-user experience within our organization, but it could be more comfortable to use for managers. It's a challenging solution to implement for every department or team because not everyone likes the UX, and it's pretty outdated when it comes to product document writing. I had an unpleasant experience when we had a power cut, and I lost two pages of documentation, as there is no autosave feature. This is important from a manager's perspective but less so for developers.
For those considering the solution, talk to your dev team to determine if it covers their needs. If so, use it, as it has many features and is very scalable.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Entra ID
June 2026
Learn what your peers think about Microsoft Entra ID. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
900,838 professionals have used our research since 2012.
Hybrid Cloud Services Identity & Access Management at a financial services firm with 10,001+ employees
Offers excellent security features and management options
Pros and Cons
- "Privileged Identity Management (PIM), managed identities, dynamic groups, and extension and security attributes are all great features."
- "Better integration with external governance products would be a welcome addition to Azure AD."
How has it helped my organization?
The solution strengthened our security posture by providing fine-grained access based on attributes, standardized names, and values. Azure AD reduced our time to market for products based on improved security.
The product also improved our service desk overhead.
Azure AD positively affected our end-user experience via reduced time to market, being an identity product for our workforce.
What is most valuable?
Privileged Identity Management (PIM), managed identities, dynamic groups, and extension and security attributes are all great features.
What needs improvement?
Better integration with external governance products would be a welcome addition to Azure AD.
For how long have I used the solution?
We've been using the solution for four years.
What do I think about the stability of the solution?
The solution is stable but can be improved, especially regarding response times.
What do I think about the scalability of the solution?
Azure AD is a cloud-based solution operating from a worldwide tenant, so scalability isn't an issue, especially from an identity perspective. We have 300,000 total end users.
How are customer service and support?
We have yet to interact with technical support, so I can't speak to that.
Which solution did I use previously and why did I switch?
We previously used standard AD.
How was the initial setup?
The setup is mixed; the startup is fast, but configuring requires the knowledge of a consultant or technical resource. Basic deployment can be completed in a day, but our greenfield deployment took a relatively long time as we're a large organization. A greenfield deployment should take at most two weeks, but implementing Azure AD into a functional environment is a project unto itself. It could take months, depending on the use cases.
Regarding maintenance, we're a global organization, and each feature has its own operating team. At our scale, a group of 25 is responsible for managing and maintaining the identity part of the solution.
What's my experience with pricing, setup cost, and licensing?
The pricing depends on the use case and can be negotiated based on volume.
What other advice do I have?
I rate the solution eight out of ten.
My advice to others evaluating the product is to do good due diligence beforehand to determine a clear set of requirements, as with any identity tool or access management solution.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
IT Manager at a tech services company with 10,001+ employees
Responsive and knowledgeable support, good documentation available online, and single sign-on integrates seamlessly
Pros and Cons
- "The most valuable feature is the single sign-on, which allows any application that is SAML or OAuth compatible to use Azure as an identity provider for seamless sign-in."
- "In a hybrid deployment, when we update a license by changing the UPN or email address of a user, it does not get updated automatically during normal sync. This means that we have to update it manually from Azure, which is something that needs to be corrected."
What is our primary use case?
My primary use case is Azure SSO. Then, it is a hybrid synchronization of users and computers, and also for SCIM provisioning.
How has it helped my organization?
Using this product has helped improve our security posture. I don't handle security directly, but I know that our security team was able to identify logs containing erratic behavior, such as logins that were not authentic. They were able to identify and solve those problems.
This solution has improved our end-user experience a lot because previously, users had to remember different passwords for different applications. Sometimes, the integration with on-premises AD was a little bit difficult over the firewall. However, with Azure, that integration has become seamless. The users are also happy with the additional security afforded by multifactor authentication.
One of the benefits that we get from this solution is the Azure hybrid join, where my presence of the domains is both on-premises and on the cloud. It has allowed us to manage the client machines from the cloud, as well as from the on-premises solution. We are currently building upon our cloud usage so that we can manage more from the Azure instance directly.
Our cloud presence is growing because most people are working from home, so the management of end-users and workstations is becoming a little challenging with the current on-premises system. Having cloud-based management helps us to manage end-users and workstations better. This is because, with an on-premises solution, you need a VPN connection to manage it. Not all users have a VPN but for a cloud-based solution, you just need the internet and almost everyone now has an internet connection.
What is most valuable?
The most valuable feature is the single sign-on, which allows any application that is SAML or OAuth compatible to use Azure as an identity provider for seamless sign-in.
I like the SCIM provisioning, where Azure is the single database and it can push to Google cloud, as well as Oracle cloud. This means that the user directory is synchronized across platforms, so if I am managing Azure AD then my other platforms are also managed.
What needs improvement?
In a hybrid deployment, when we update the UPN or email address of a user who has license assigned, it does not get updated automatically during normal sync. This means that we have to update it manually from Azure, which is something that needs to be corrected. Essentially, if it's a hybrid sync then it should happen automatically and we shouldn't have to do anything manually.
Azure AD DS allows only one instance in a particular tenant, which is something that could be improved. There are people that want to have AD DS on a per-subscription basis.
For how long have I used the solution?
I have been using Azure Active Directory for more than three years.
What do I think about the stability of the solution?
Other than a few global outages, I have not seen any specific outages to the tenant that we use. In the typical case, we haven't faced any issues.
What do I think about the scalability of the solution?
The scalability has been good. For the infrastructure that we have developed, there were no issues. We have nothing in terms of abnormal outages or any abnormal spikes that we have observed. Overall, scalability-wise, we are happy with it.
We have thousands of users on the Azure platform. The entire organization is on Azure AD, and everyone has a different, specific role assigned to them. Some people are using the database, whereas somebody else is using other infrastructure service, and the same is true for all of the different features. We have different teams using different features and I am part of managing identities, which involves using Azure AD and its associated features.
How are customer service and support?
The support from Microsoft is very good. I would rate them a nine out of ten. They are responsive and very knowledgeable.
Which solution did I use previously and why did I switch?
Prior to Azure AD, we used on-premises Active Directory.
How was the initial setup?
The initial setup was not very complicated because there are very good articles online, published by Microsoft. They give detailed steps on the process and including what challenges you may face. In our setup, the articles online were sufficient but suppose you run into any issues, you simply reach out to Microsoft for support.
Taking the purchases, planning, and everything else into account, it took between three and four months to complete the deployment.
What about the implementation team?
Our in-house team was responsible for deployment. In a few cases, we reached out to Microsoft for support.
Which other solutions did I evaluate?
We have not evaluated other options. The reason is that the integration between Azure AD and on-premises Active Directory is seamless and easy. Both solutions are by Microsoft.
What other advice do I have?
My advice for anybody who is implementing Azure AD is to consider the size of their environment. If it's a large on-premises environment then you should consider a hybrid model, but if it's a small environment then it's easy to move to the Azure cloud model directly. If it's a small environment then Azure AD is also available on a free license. This is how I would suggest you start looking at having a cloud presence.
Azure AD is easy to integrate and manage, and it will reduce your capital cost a lot.
In summary, this is a good product but there is always scope for improvement.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Microsoft Teams Senior Engineer at a financial services firm with 10,001+ employees
Enhances security, especially for unregistered devices, and is straightforward to set up for the admins
Pros and Cons
- "It enhances security, especially for unregistered devices. It 1000% has security features that help to improve our security posture. It could be irritating at times, but improving the security posture is exactly what the Authenticator app does."
- "For the end users, it can be confusing if they have worked for another company that had the Authenticator app. It is tricky if they have already had the Authenticator app and then work somewhere else. If they have to download it again and use it again on their phone, it is something that gets complicated. I know how to get through it. They just need to uninstall and reinstall the application, but for them, sometimes, it is confusing."
- "For the end users, it can be confusing if they have worked for another company that had the Authenticator app."
What is our primary use case?
Identity verification would be the number one use case. It also factors into mobile device management for devices that aren't registered to the company. We use MFA, and the Authenticator app is a component for multifactor authentication. So, that's why we use it.
How has it helped my organization?
You can set policies to specify where users will have to use the Authenticator app to log into particular applications.
It makes all junior users accountable. There is no excuse for someone else logging into anything because of the multifactor authentication and Authenticator app. You have to verify your identity to log in to specific applications that contain confidential information, especially in a HIPAA-compliant environment.
What is most valuable?
It enhances security, especially for unregistered devices. It 1000% has security features that help to improve our security posture. It could be irritating at times, but improving the security posture is exactly what the Authenticator app does.
What needs improvement?
For the end users, it can be confusing if they have worked for another company that had the Authenticator app. It is tricky if they have already had the Authenticator app and then work somewhere else. If they have to download it again and use it again on their phone, it is something that gets complicated. I know how to get through it. They just need to uninstall and reinstall the application, but for them, sometimes, it is confusing. You can have the Authenticator app for multiple services on your phone, and that's what drives them crazy. They get a code and say "I'm using the code for the Authenticator app, but I can't get in." I tell them that it is because they already had it in, but it is for something else. They now have to add. They don't like that at all. You could be on the phone for 45 minutes trying to figure out what their problem is because they don't.
Instead of authenticating by getting a passcode or answering the phone, fingerprint identification should be added to the Authenticator app. Currently, with the Authenticator app, you have to reply to the email, enter a code, or answer the phone. It can just call my phone and then I just press the button to verify that this is me.
For how long have I used the solution?
I have been using this solution for at least six years.
What do I think about the stability of the solution?
It is very stable. If the Authenticator app is set up, you're not going to get into anything without it. It definitely works.
I'm not aware of any bugs or glitches. We usually run updates for the whole environment at a time. I'm not familiar with having run into specific bugs with the Authenticator app. I haven't had any problems over the years.
What do I think about the scalability of the solution?
I've managed over a hundred thousand users in total, but right now, there are about 10,000 users. We are HIPAA compliant. So, everybody has to use it for everything. They have to use it to log into everything under the Office 365 environment, but in other companies or other places where I worked, it was only for specific applications. So, that's based on company needs.
How are customer service and support?
I never had to call technical support for this.
Which solution did I use previously and why did I switch?
We were using normal MFA, which is similar. The Authenticator app is for mobile devices per se, but normal multifactor authentication doesn't have to focus on mobile devices. You can try and log in to, for example, SharePoint Online, and if MFA is activated, you would have to just scroll to your email and click, "Hey. Yeah, this is me." The Authenticator app is just for mobile devices in my eyes.
How was the initial setup?
It is straightforward for the admins, but end users hate it. On the admin side, it takes 20 minutes at the most.
The Authenticator app wants you to have all your prerequisites designed for whatever environment you want. If you're going through Azure, you can pick the particular applications on which you want this. You can also pick the users for whom you want it to be effective. You can pick the type of ways they authenticate through the Authenticator app. Those are the simple steps.
One person is enough for its deployment and maintenance. I do that. That's not even a role. It depends on who you are, but that's not a role. That's not something for which I would employ a person. I wouldn't employ an IT person or an administrator just to focus on this.
What's my experience with pricing, setup cost, and licensing?
I don't pay for it. Going by how I feel, I see the prices for any MFA solution going down because the more different alternatives there are, the cheaper things should be. Microsoft Authenticator app would be the preferred application, but there are too many ways to implement MFA. I don't know how much it cost, but the price should go down.
What other advice do I have?
It is pretty seamless for the end users, besides the end users having an issue setting up at times.
It is a seamless transition. It is straightforward on the admin side to set up. As a consultant, my advice to any company is that when it comes to big changes, manage end-user pain or frustration. Communicate with the end users and let them know what's going to happen. Explain to them that they're going to be frustrated, but explain why this exists.
I understand why it exists. So, it doesn't bother me, but our end users just hate it. I understand that they don't like it. Nobody likes it, but it is needed. You are never going to meet an end user who likes any type of MFA, but you need to be more clear about its purpose.
I would rate it an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cyber Security architect at Avanade
Great multi-factor authentication and passwordless authentication and sign-in with support for SAML and OAuth
Pros and Cons
- "The solution offers business to business and client to business support."
- "We have applied this solution to multiple organizations and it has helped them manage their environments efficiently."
- "Azure AD does not support legacy authentication protocols, such as NTLM or Kerberos."
- "Most of the features come with a P1 or P2 license. With the free version, you do not get much."
What is our primary use case?
The main reason for implementing this solution was to help our customers to access internal or external resources seamlessly while allowing them to have full control over access and permissions.
This enterprise identity service provided our customers with many security features such as single sign-on, multifactor authentication, and conditional access to guard against multiple cybersecurity attacks.
Most of the clients have either Office 365 with hybrid solutions, a multi-cloud environment and they want to leverage Azure AD to manage access to those clouds or they have hybrid deployments with legacy apps on-premises and on the cloud as well.
How has it helped my organization?
We have applied this solution to multiple organizations and it has helped them manage their environments efficiently. Moreover, it provided a high level of security and security features that are appreciated by most of our clients.
In hybrid scenarios, this is one of the best products you could have. It helped many of our customers to manage resources on-premises and in the cloud from a single dashboard.
It helped our client to control permissions and review permissions for employees who have left the organization which kept them on-control over access and permissions granted to their employees.
What is most valuable?
The solution has many valuable aspects, including:
- Password policy enforcement
- Conditional access policies
- Self-service password reset for could users and on-premises
- Azure Active Directory Identity Protection
- Privileged Identity Management
- Multi-factor authentication
- Passwordless authentication and sign-in
- Business to business and client to business support
- Support for SAML and OAuth
There are many more features that are very useful and can be used as part of the P2 package. There is no need to install any agent or tool to utilize those features except when extending advanced features to the on-premises active directory.
What needs improvement?
I believe the product is perfect, however, it could be improved if it could integrate with other clouds with fewer efforts and provide the same functionality it provides to Microsoft products.
Most of the features come with a P1 or P2 license. With the free version, you do not get much.
The objects in Azure AD are not managed in organizational units similar to what you get in the windows server active directory, which makes it more difficult to delegate administrative tasks
Azure AD does not support legacy authentication protocols, such as NTLM or Kerberos.
Azure AD is unaware of group policies. If you would like to use the same on-premises group policies, then you need to use the passthrough authentication method with your existing on-premises AD servers. This would compromise the high availability of the cloud and create a single point of failure.
For how long have I used the solution?
I have been using this tool for more than five years.
What do I think about the stability of the solution?
A Very stable solution, I never saw the service down, unavailable, or anything like that.
What do I think about the scalability of the solution?
The solution is highly scalable. There are no worries at all about the bandwidth or any other concerns.
How are customer service and support?
We've had a very positive experience and our clients are adopting it more as their sole identity and access management solution.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We did use the SailPoint Identity Platform. There was no cloud solution at that time which is why we switched.
How was the initial setup?
The ease of setup depends on the scenario and the use cases of your organization.
What about the implementation team?
We are a vendor team and most of the implementation for enterprise clients is done via us or similar vendors.
What was our ROI?
The solution has a high ROI when adopted properly in your organization.
What's my experience with pricing, setup cost, and licensing?
Make sure to check which features your organization requires. Find out if they are applicable to all users or just a bunch of them before deciding on buying a license.
Which other solutions did I evaluate?
We looked at many products, however, I do not want to mention the products' names.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a consulting company that provides IT services to enterprise clients
Free to use with a good user interface and good performance
Pros and Cons
- "The solution is free to use and you can use it for every service."
- "Having the single sign-on or the multi-factor way with just allowing the application with one tap to authenticate is really smart."
- "Adding a new account can be tricky."
What is our primary use case?
The Authenticator app is a client application on your smartphone, usually, and you configure your profile in the cloud. I use it with my Android smartphone.
This is a Microsoft standalone application, which the user installs usually on a mobile device, either iOS-based or in my case, Android-based. Then you add your enterprise accounts into the Microsoft Authenticator app, your work account from Microsoft 365, or your whatever on-premise account, which makes uses the Azure or whatever IDP, identity provider so that you can do single sign-on or multi-factor sign-ins.
How has it helped my organization?
It's an authenticator. How it's used really depends on the use case that it is configured with. If you are using your Microsoft 365 work account, if your organization requires you to do multi-factor authentication, not just with the username and password, with an additional factor like the Microsoft Authenticator app, then it simply offers that extra level of protection and security.
You can manage locally additional pathways or passwords. You can collect your credit card information or whatever secret notices in the authenticate app. This is something that got the addition the last couple of years.
What is most valuable?
You could use it for different use cases.
The Azure AD-integrated single sign-on scenarios are the most useful due to the fact that, if you are in a cloud application that you have on your smartphone, the Authenticator just requests you to allow or deny the access as a factor. Other applications require a token where you have to enter in an additional pin. Having the single sign-on or the multi-factor way with just allowing the application with one tap to authenticate is really smart.
The solution is free to use and you can use it for every service.
They recently redid the user interface a few months ago and it looks good.
I've found the solution to be stable and scalable.
What needs improvement?
Adding a new account can be tricky. I do it a lot and therefore am used to it, however, if you don't you tend to forget the process. If you had a bottom menu and the settings menu, for example, be added to the bottom menu instead of a different place, the top right corner, it might be more intuitive.
One area of improvement is always with global offerings from large companies where we have a lot of users that require help. Users need videos, et cetera, in their own language, and in German, there is not much from Microsoft. These are products that have a very, very fast life cycle. They upgrade the services and applications in a very high rhythm every couple of months, and even Microsoft does not have the resources to offer the learning material in all the regions, however, they offer their services.
We have then to add some additional use via manuals of how to set up, et cetera, as we have users that are not willing or cannot understand videos in English that come from Microsoft.
For how long have I used the solution?
I've been using the solution for two to three years. It might even be longer than that.
What do I think about the stability of the solution?
The solution is stable. I haven't had any problems so far.
What do I think about the scalability of the solution?
The product scales well.
The goal is to have everyone using it. We are in the rollout phase, and in my organization of about 1,500 users, after a couple of weeks, we have maybe a third of the population starting to use the application.
This is like this every rollout. It takes a couple of weeks to a month. In the end, we will have around 7,500 users using Microsoft Authenticator or the Microsoft multi-factor authenticator service that allows you to choose different factors. We have a lot of things using the Authenticator app.
How are customer service and support?
We have central support organizations and I don't access Microsoft support myself. Therefore, I can't speak to their level of service.
Which solution did I use previously and why did I switch?
I've used many authenticator applications. I used already Microsoft Authenticator when it came out, maybe five, six, or seven years ago. Then I used Google Authenticator and other authenticator applications. You can, however, use these all in parallel. For example, if you mix your private and your work accounts in the same applications, or if your smartphone is managed by your company and you want to separate your private accounts from any corporate policy that can delete your smartphone, you can use different authenticators for different purposes. Right now, I have the Authenticator app in front of me, and I have seven accounts configured, and this is a mix of private and corporate or work accounts.
How was the initial setup?
The initial setup is easy. You just download it and start using it.
We don't need to worry about maintenance. This is a service from Microsoft.
What's my experience with pricing, setup cost, and licensing?
The solution doesn't cost anything to use.
Which other solutions did I evaluate?
I'm the Chief Security officer of our organization. I always have to do some research on these topics.
What other advice do I have?
I'm a Microsoft customer.
I'd advise any user to use MFA these days. There's not just war in Ukraine. There's also war in this kind of space and a multi-factor authentication method is a must just to make your cyber life a little bit safer at least.
I'd rate the product eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager at UPL
IAM service with seamless installation; has good authentication and single sign-on features
Pros and Cons
- "Very stable and scalable IAM service with good SSO and authentication features."
- "What I like most about Azure Active Directory is its SSO (single sign-on) feature, as we have a community of users with different IDs and passwords, and this feature helps integrate all these."
- "Though the installation was seamless, it took longer than expected to be completed."
What is our primary use case?
We use Azure Active Directory to add authentication for users when they sign into the applications. We also use it to provide single sign-on (SSO) to applications.
What is most valuable?
What I like most about Azure Active Directory is its SSO (single sign-on) feature, as we have a community of users with different IDs and passwords, and this feature helps integrate all these.
For how long have I used the solution?
I've been using Azure Active Directory since 2016.
What do I think about the stability of the solution?
Azure Active Directory is a very stable solution.
What do I think about the scalability of the solution?
Azure Active Directory is scalable.
How are customer service and support?
The technical support for this solution is fine.
How was the initial setup?
Installing this solution was seamless, but it took time for it to complete. It took one month.
What about the implementation team?
We used an integrator to deploy Azure Active Directory.
What's my experience with pricing, setup cost, and licensing?
Azure Active Directory has different licensing plans. We're on a yearly subscription. It is expensive, but if you look at the technical benefits it provides, the price for it is decent. If the cost of the license could be lowered, then it would be better.
What other advice do I have?
Azure Active Directory is a cloud-based solution in which we have done our integration with our applications.
We currently have five or six different teams using this solution. We have three people with admin rights, 3 technicians, and a technical team. Some users have admin rights, e.g. general admin rights, while some have basic rights.
Our plan to increase the usage of Azure Active Directory depends on how many new employees will join the company. It could happen.
I'm recommending Azure Active Directory to other people who want to start using it because it meets requirements.
I'm giving Azure Active Directory a score of 10 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Global Cloud Architect at a transportation company with 10,001+ employees
Good support for SAML 2.0 and OIDC-based setups for our remote identity providers
Pros and Cons
- "The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
- "When it comes to ROI, there is low friction and a high, immediate return on investment."
- "If somebody is using an IdP or an identity solution other than Active Directory, that's where you have to start jumping through some hoops... I don't think the solution is quite as third-party-centric as Okta or Auth0."
What is our primary use case?
We use Azure Active Directory for quite a few things. We use it for security group management of authorized principals who need access to get SSH-signed certificates for user logins. We use it for automated jot-based (JSON Web Token) self sign-on for our lowest, least privileged credentials on certain products. We also use AAD for B2B coordination of SSO when we're bringing users onto our platform, where they have Active Directory on their side. We use the OIDC-based SSO flows through AAD to merge project-level AADs back to our corporate AAD for internal single sign-on flows.
What is most valuable?
- There is tech support to help with any OIDC-based setups between organizations.
- It has good support for SAML 2.0 and OIDC-based setups for our remote identity providers.
The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access.
What needs improvement?
I don't think the documentation is where it needs to be yet, for user journeys and that type of flow. There is still trial and error that I would like to see cleaned up.
Also, they do have support for SAML 2.0 and it's very easy to set up linkages to other Active Directory customers. But if somebody is using an IdP or an identity solution other than Active Directory, that's where you have to start jumping through some hoops. So far, our largest customers are all using Active Directory, but I don't think the solution is quite as third-party-centric as Okta or Auth0. Those solutions have a lot of support for all kinds of IdPs you want to link up to.
Finally, a couple of months ago I was on a team that was looking at low-cost MFA for SSO, where we would control the MFA on our side, instead of having the remote database handle it. In those kinds of flows, there aren't as many off-the-shelf options as I would like. There were cost implications, if I recall, to turn on 2FA. Also, the linkages that they had set up off-the-shelf—obviously they had the Authenticator app—meant that if you wanted to do something with Duo Mobile or any of the other popular 2FA providers, it seems it might have taken us more time than we wanted to put into it.
For how long have I used the solution?
I have been using Azure Active Directory for a couple of years now.
What do I think about the stability of the solution?
The stability is great.
What do I think about the scalability of the solution?
The scalability is also great.
How are customer service and support?
We have an enterprise agreement with Microsoft, so we aren't typical folks. Through that agreement, we get a dedicated technical account manager and that person is able to escalate tickets when necessary. I have found Microsoft to be very responsive when needed, although we haven't really needed them that often.
Which solution did I use previously and why did I switch?
We use Azure a lot, and therefore, AAD was an obvious choice and we thought, "Why not use it?"
How was the initial setup?
They've done a good job on OIDC. That was a pretty simple, seamless setup. We've done that with multiple remote IdPs now, and I don't recall too many issues there.
What was our ROI?
There is much less cost investment going into it now. We didn't have to do a volume buy to get onto the platform. When it comes to ROI, there is low friction and a high, immediate return on investment.
What's my experience with pricing, setup cost, and licensing?
It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now.
They changed their pricing for B2B access. You used to need shared licenses so that, if you were paying for a Premium AAD on your side, that would allow you to have five shared external mapped users. They've blown that all up and it's now dirt cheap. It works out to pennies per user per month, instead of dollars. A P1 user license in their system was $6 per user per month, which is cost-prohibitive for a lot of B2B SSO flows, but now it's down in the pennies range.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Systems Manager at a consultancy with 51-200 employees
Great security features with an enhanced GUI and multi-factor identification
Pros and Cons
- "The security features are great. They will report in advance to you in the case of suspicious activity."
- "Before Azure Active Directory, it took effort to provide cloud access to on-premises users, but with Azure Active Directory and AD Connect, we are able to sync on-prem users to the cloud with minimal effort and we don't have to manage keeping multiple entities for the same user."
- "The support could be better. Lately, they sort of dropped off a bit in terms of quality."
What is our primary use case?
I am a systems manager. I use Azure Active Directory every day for my support job.
Our authentication tools to single sign-on portals are hosted in different cloud products, like Amazon or GCP. So, we create an enterprise application and Azure Active Directory to give our users for authentication access to various public URLs.
How has it helped my organization?
Before Azure Active Directory, it took effort to provide cloud access to on-premises users. With Azure Active Directory and AD Connect, we are able to sync on-prem users to the cloud with minimal effort. We don't have to manage keeping multiple entities for the same user.
What is most valuable?
The multi-factor authentication (MFA) is one of the best aspects of the product.
The security features are great. They will report in advance to you in the case of suspicious activity.
The GUI is pretty enhanced. You can configure applications or do whatever they need to do.
What needs improvement?
Azure Active Directory currently supports Linux machines. However, the problem is that you get either full or minimal access. It would be very nice if we could have some granular authorization modules in Azure Active Directory, then we could join it to the Linux machine and get elevated access as required. Right now, it is either full or nothing. I would like that to be improved.
We have the ability to join Windows VMs to Azure. It would be nice if we could have some user logs, statistics, and monitoring with Azure Active Directory.
When we subscribe to MFA, the users get MFA tokens. However, it is not a straightforward process to embed any of the OTP providers. It would be good if Microsoft started embedding other third-party OTP solutions. That would be a huge enhancement.
For how long have I used the solution?
I have been using Active Directory for two years.
This product is used every second of every day.
What do I think about the stability of the solution?
The solution offers nice stability and performance.
What do I think about the scalability of the solution?
In my organization, there might be as many as 60,000 people who utilize the solution.
The scalability is awesome. You don't even need to think about scalability because Microsoft manages it.
We use it on a daily basis.
How are customer service and support?
The support could be better. Lately, they sort of dropped off a bit in terms of quality. Recently, Microsoft support has not been doing such a good job. Previously, they used to do a good job.
In the past, AD Connect was not syncing. It threw errors in the beginning. So, I had to call up technical support to solve the problem. At the time, we were satisfied with their assistance.
Which solution did I use previously and why did I switch?
I am also using AWS.
Azure Active Directory is not an Active Directory product. It is just the application proxy. You need to have an on-prem solution. Azure Active Directory would just be a proxy that uses the on-prem data and hosts the application. It is not a full-scale Active Directory solution. However, it has a lot of enhancements. The traditional on-prem Active Directory hosts the users and computers as well as some additional group objects.
On the other hand, AWS Active Directory has all the capabilities of the traditional Active Directory with limited access for the administrator. All domain administration and sensitive credentials will be managed by AWS. So, you don't need to worry about application delays or syncing issues.
How was the initial setup?
The initial setup is simple.
It is pretty easy to set up the product. You subscribe in Azure Active Directory. By default, it will have an extension where you need to register. If you need a custom domain name, then you need to register with your public DNS providers to create the DNS public entry. You will then have to prove that you own the domain name. Once it has been proven, then your Active Directory pretty much works.
If you need to sync up your on-prem users with the Azure Active Directory, then you need to have an AD Connect server installed at the VM-level domain. It should be credentialed so AD Connect can use credentials to read your on-premises and sync it to the cloud. Once this has been done, you are good to go. As an enhancement, for whatever user you are syncing, you can mandate them by adding them to a group or rolling out an MFA policy.
What about the implementation team?
Since it is pretty straightforward, you just need one person to deploy it.
I implemented it in an hour.
Some maintenance is required. However, it is not on Azure Active Directory's part. Rather, it is for AD Connect. Often, we see that the connection is getting lost or something is not happening. Sometimes, port 443 might not be open from your on-prem Azure Active Directory. In that case, if you haven't implemented it in the beginning, then you need to do this. For a high availability solution, if you find that the machine is having additional issues, then you might need a higher AD Connect device. I would probably also deploy it with a different availability.
What's my experience with pricing, setup cost, and licensing?
The solution has three types of tiers:
- E1 has very basic features.
- You get limited stuff in E2 and cannot have Office 360 associated with it.
- E3 is on the costly side and has all the features.
If you need to have an Exchange subscription or email functionality, then you need to pay more for that.
What other advice do I have?
We are using both the on-premises version and the SaaS version.
I would advise potential new users to learn a bit about the product before jumping in. If you are new, you need to do background research about Azure Active Directory. You also need to understand its purpose and how you want to leverage it. When you have a draft architecture in place, then you can go ahead and implement this solution. If it needs to be reimplemented, it is just a matter of five minutes.
I would rate the solution as nine out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Microsoft Entra ID Report and get advice and tips from experienced pros
sharing their opinions.
Updated: June 2026
Product Categories
Single Sign-On (SSO) Authentication Systems Identity Management (IM) Identity and Access Management as a Service (IDaaS) (IAMaaS) Access Management Microsoft Security SuitePopular Comparisons
Microsoft Intune
Microsoft Defender for Endpoint
Cloudflare One
Microsoft Defender for Cloud
Microsoft Defender for Office 365
Microsoft Sentinel
Okta Platform
SailPoint Identity Security Cloud
Microsoft Purview Data Governance
Microsoft Defender XDR
Workspace ONE UEM
Azure Key Vault
Omada Identity
Microsoft Purview Data Loss Prevention
Ping Identity Platform
Buyer's Guide
Download our free Microsoft Entra ID Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- What do you think of the integration of Azure AD Services, Defender for Endpoint, and Intune as comprehensive security solutions?
- What are the biggest differences between Google Cloud Identity and Microsoft Azure Active Directory?
- How does Duo Security compare with Microsoft Authenticator?
- How does Microsoft Authenticator compare with Forinet FortiToken?
- When evaluating Single Sign-On, what aspect do you think is the most important to look for?
- CA SiteMinder vs IBM Tivoli Access Manager
- What single sign-on platform do you recommend?
- How much time does SSO save?
- Why is SSO needed?
- Why is Single Sign-On (SSO) important for companies?












