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Microsoft Entra ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
Sentiment score
6.7
Microsoft Purview DLP offers cost savings, security enhancements, and reduced onboarding time, though ROI varies among users.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
Sentiment score
5.1
Microsoft Purview DLP support is inconsistent, with quick responses and clear resources but also delays and monopolistic concerns.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
Once we got to the Microsoft engineers, the experience was great.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
Sentiment score
7.6
Microsoft Purview Data Loss Prevention offers scalable, flexible cloud solutions, but needs improvements in user-friendliness and device-level scalability.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is highly stable, reliable, and responsive, though minor real-time issues and internal connection challenges exist.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
Microsoft Purview DLP needs better integration, improved UI, enhanced AI features, cost-effective licensing, and better language support.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Implementing a degree of severity ranking is essential.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
Microsoft Purview DLP in E5 licenses offers competitive pricing and flexible payment, valued for security features and added services.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Valuable Features

Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Microsoft Purview DLP enhances data security with auto-labeling, multi-cloud support, cross-platform protection, and strong compliance features.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
The feature I find most valuable that I'm currently using is the quickness of the emails that the Microsoft Purview Data Loss Prevention solution sends to us, where we get notifications that say a user has potentially breached our data guideline rules, and we get those alerts continuously, allowing us to enforce them manually.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
16th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
22
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of May 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.5%, up from 6.6% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.
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Top Industries

By visitors reading reviews
Educational Organization
29%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works out to about $15 per user per month.
What needs improvement with Microsoft Purview Data Loss Prevention?
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Prevention (DLP) for devices need improvement as well.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
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Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2025.
851,491 professionals have used our research since 2012.