We use this as a data validation tool.
Business Intelligence Coordinator Latam at a construction company with 5,001-10,000 employees
Easy to share contents of reports
What is our primary use case?
How has it helped my organization?
It has improved the organization because now we can connect Power BI directly with the Microsoft team. So it creates a more direct feed among the teams.
What is most valuable?
I like how it has the capacity to share the contents of the report easily. The data validation is great, too. It's easy to learn, so it's easy to teach how to use the Power BI for a team, and it's easier to build the parts.
What needs improvement?
The performance, the ETL, is not so good. Also, I believe Power BI could improve how to add filters to the visualization dashboard because we don't see an easier way how to apply them. We can't filter the table directly, so we always have to do separate filtering for parts of the dashboard.
In the next release, I'd like to see the option to share personalized validation of the users, let them see one another. I'd also like to see the capacity to get filters in the table.
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For how long have I used the solution?
I have been using this solution for about two years.
What do I think about the stability of the solution?
The stability is not so great because when you have to improve your performance, you have to double your storage, so sometimes it becomes very expensive.
What do I think about the scalability of the solution?
When you have to scale up, you must to pay double because you can't just scale up 10 or 15%. You need to double your extra storage, so it's really bad.
How are customer service and support?
The customer support is good, they have great technical support. Sometimes they can't help with some features, but most of the times that we've had a problem, they were able to solve it for us. So, it's good.
How was the initial setup?
The initial setup was straightforward. Really simple. The deployment took about a week.
What about the implementation team?
The reseller was Dell, who was great. I have no complaints about the seller. They have a good number of consultants that know all about Power BI, so getting help was easy.
What's my experience with pricing, setup cost, and licensing?
Licensing is done on a yearly basis, and it is a standard fee.
What other advice do I have?
I would rate this solution an eight out of ten. I would suggest using Power BI with a good detail tool behind it, and just using Power BI as a validation tool, not for the whole BI process.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Freelancer at a tech services company with 1,001-5,000 employees
DAX and M Query makes impossible things possible, but is overall lacking in visual standardization
Pros and Cons
- "Everything that's in M Query and DAX is the heart of Power BI because with these tools you can make up for a lot of other missing features."
- "There is no specific area that I have a problem with. It's just that, with whatever feature you come across, every visual has its own formatting and behavior. What you get in one visual for a feature, you don't seem to get in another."
What is our primary use case?
I am a Power BI technical senior developer and consultant and I use Power BI to provide solutions for my clients.
What is most valuable?
Everything that's in M Query and DAX is the heart of Power BI because with these tools you can make up for a lot of other missing features. When I say "missing features", I mean it in the sense that, even if you don't have a direct feature to do something, there are quite a few workarounds that you can figure out with DAX and M Query to make different situations work. I think these two are really the soul of the tool because they make a lot of impossible things possible.
What needs improvement?
There's a lot of room for improvement because Power BI is a new tool and hasn't really been in the market for that long, especially considering alternative tools such as MicroStrategy or Tableau which have been around for more than a decade. Because Power BI is younger than those tools, I feel it hasn't reached a certain level of maturity that comes with time and it is lacking in quite a few areas which I'm hoping will be seen to in the future, given how it has been progressing so far with its new releases.
There is no specific area that I have a problem with. It's just that, with whatever feature you come across, every visual has its own formatting and behavior. What you get in one visual for a feature, you don't seem to get in another.
When it comes to the feature's functionality, that's all fine, but, say, for instance, that you want to go ahead and turn off only the sub totals and not the grand totals. This might not be immediately possible, especially if you are working in a project where your technical solution is the backend site which the users don't quite care about. What they care about is what they see and interact with, and the visuals and formatting (and visual settings) at hand are what really matter to them.
This is where I think standardization really needs to come in. Basic stuff like being able to selectively turn on or off only the sub totals or grand totals. There should be certain formatting options which should be standard across every visual. What options you get here, you should also get over there, for example. These are simple things, but many a time it's something the end user takes very seriously. They generally do not care about what's happening in the background with regard to the calculations and everything else.
In essence, the standard visualizations should have features and options in common with one another, even when it comes to other visualization tools such as bar charts and line charts. These are all pretty basic visualization features, and giving them some standard way to be customized will make them as capable and competitive as what other tools allow you to do. Of course, you can do this if you add your own custom visuals from the library, but when it comes to basic default stuff, they should at least be deep enough in terms of standard customization to compete.
Right now it seems like they're trying to add a lot of features, but at the expense of losing out on the essence of the basics. The basics in Power BI should be equally as good as the basics in any other tool, and in this case I believe it to be a problem of adding more depth to certain features. The width, and variety, of features is not a problem for me. Whatever features are already available need to be deep enough to work with comfortably, and I feel this is where Microsoft needs to direct its focus.
For how long have I used the solution?
I have been in the BI world for about six or seven years now and for the last few years it's all been Power BI for me.
How are customer service and support?
Their support is a little slow in the sense that when I post a question to them, I don't get a response as fast as I'd like. Unless you're a premium user and you've got a dedicated technical support team — that's a different thing.
When it comes the usual Microsoft bugs, they generally don't come up with solutions too quickly. And many a time they don't even have a running solution; some bug fixes will probably only be part of the next release. Even then, however, the new releases are themselves often not terribly stable. Whenever you get a new feature, you almost know that this one's not going to work as perfectly as you would want it to. So you just have to wait for the next one, and that's what it is. It takes a little while to stabilize. This kind of thing, along with their support in general, can probably be sped up a little bit.
Which solution did I use previously and why did I switch?
I am certified in MicroStrategy and have worked with it for several years. However, most of the business I am getting lately is all Power BI.
In my experience, everybody is switching from either MicroStrategy to Power BI or Tableau to Power BI. I'm hearing and seeing this going on in the market, for some very good reasons. I'm no longer working with MicroStrategy, but not because I don't like it. It's simply that I'm not getting enough work in that area.
How was the initial setup?
Setup is very easy. In Power BI that's one thing you will find across the board when using it. It is very easy in terms of getting something done. Even complex things can be done in a pretty easy way and there's no complex challenge in it.
What's my experience with pricing, setup cost, and licensing?
The pricing is good. It's pretty competitive because I have worked on a few other tools as well, and Power BI is on the cheaper side.
That said, many times people are attracted by its affordable price tag, but then they see that it doesn't do everything they want and they conclude that that was the reason why it was so cheap. There's a problem with this kind of thinking, because even though it might not have everything, the price is still on the cheaper side compared to other analysis products like MicroStrategy. The complete suite of features from MicroStrategy is very costly, but at the same time there's no doubt that it can achieve a lot.
What you get with Power BI is that you start to find that even simple stuff requires a lot of gymnastics to achieve because there's no in-built, straightforward feature for it and you need to come up with a workaround. There are a few too many workarounds needed for my comfort, but otherwise it's a very good tool and it's one of my favorites. The pricing is competitive for a reason.
What other advice do I have?
If you are looking for tabular reporting, then Power BI is not the tool for you. This isn't something that Microsoft speaks much about, and in my experience, if you want to do tabular reporting then there first has to be something in Power BI which can actually take loads of data and print it out on visuals in a tabular way, which is currently lacking. Power BI is really designed for analytical dashboarding and that's what it does best. For tabular reporting, on the other hand, it's better to just get the data exported out into Excel and do the rest there.
I would rate Microsoft PowerBI a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Microsoft Power BI
January 2026
Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,114 professionals have used our research since 2012.
General Manager at a tech services company with 51-200 employees
A generally uncomplicated installation, but stability fairs at only 70 percent
Pros and Cons
- "The solution is not that difficult to install, although this will vary with the experience of the person responsible for its installation."
- "I find the solution to be 70 percent stable."
What needs improvement?
I would rate the stability of Microsoft BI at 70 percent.
While the solution is scalable, it certainly has its limitations.
What do I think about the stability of the solution?
I find the solution to be 70 percent stable.
What do I think about the scalability of the solution?
Although the solution comes with limitations, it is scalable.
How are customer service and support?
Technical support is not that bad, fairing in the average range.
How was the initial setup?
The solution is not that difficult to install, although this will vary with the experience of the person responsible for its installation.
What about the implementation team?
There are five people responsible for the deployment, their roles comprising a mixed bag, some of them being managers.
What's my experience with pricing, setup cost, and licensing?
Our customers definitely incur a licensing fee.
The only other cost, besides the licensing fee, would be to cover support.
What other advice do I have?
There are only three customers using the solution at present.
I always offer more than one solution and the person must choose which he feels best suits his needs. All solutions have plusses and minuses and these should be carefully weighed before one decides which one to go with. Once the client has settled on a solution, this is what I will go with. We are talking about Microsoft store. Generally speaking, our clients prefer to make use of Microsoft.
I rate Microsoft BI as a seven out of ten.
This rating is based on what we have observed about the solution thus far, although it may be amended over the next few months as we become more acquainted with it.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Global Services Business Performance Management at a comms service provider with 10,001+ employees
Simple visualizations, frequent updates, and good support
Pros and Cons
- "The most valuable features of Microsoft BI are the variety of possibilities to connect to various data sources. The visualizations are easily done, have useful rollover functions, and there are continuous updates being made to the system. You can benefit from the various improvements."
- "I'm missing collaborations functionality to operate or to work connected with multiple people on a data source or on virtualization. There should be more collaborations functions, such as in Confluence. We haven't explored the solution sufficiently in this area, but at this time it doesn't look sufficient."
What is most valuable?
The most valuable features of Microsoft BI are the variety of possibilities to connect to various data sources. The visualizations are easily done, have useful rollover functions, and there are continuous updates being made to the system. You can benefit from the various improvements.
What needs improvement?
I'm missing collaborations functionality to operate or to work connected with multiple people on a data source or on virtualization. There should be more collaborations functions, such as in Confluence. We haven't explored the solution sufficiently in this area, but at this time it doesn't look sufficient.
I would want one platform, which can be used for top management meetings where you see and comment on the data. That would be a perfect combination. Everybody has access, sees the status, the data, and the comments, and that will make life easier for us.
For how long have I used the solution?
I have been using Microsoft BI for approximately three years.
What do I think about the stability of the solution?
Microsoft BI is stable.
What do I think about the scalability of the solution?
I have found Microsoft BI to be scalable.
How are customer service and support?
The technical support from Microsoft has been good.
How was the initial setup?
The setup is good. Everybody can test and try the solution, it's not rocket science. There is a lot of training and courses available. We decided to have a separate workforce for that purpose which is doing nothing else than Microsoft BI every day in India. It has been very effective.
What other advice do I have?
I rate Microsoft BI an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at a tech services company with 1,001-5,000 employees
I like how the Query Editor lets me manipulate the data
Pros and Cons
- "I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI."
- "Integration with artificial intelligence would help. Humans take time to review the data and eliminate errors. Artificial intelligence based on machine learning and understanding can bring the same functionality."
What is most valuable?
I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI.
What needs improvement?
Integration with artificial intelligence would help. Humans take time to review the data and eliminate errors. Artificial intelligence based on machine learning and understanding can bring the same functionality.
For how long have I used the solution?
I've worked with Microsoft BI for a few years.
What do I think about the stability of the solution?
Power BI has been stable so far.
What do I think about the scalability of the solution?
Power BI is scalable.
How are customer service and support?
I haven't called technical support about Power BI. I've consulted the documentation when necessary and checked blogs to rectify my issues.
How was the initial setup?
It's fairly easy to set up Power BI.
What's my experience with pricing, setup cost, and licensing?
I think the price is fair, but I can't speak for most Indian customers.
What other advice do I have?
I rate Microsoft Bi nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Associate Data Analyst at a financial services firm with 10,001+ employees
Provides infinite possibilities for visualizations and excellent integration
Pros and Cons
- "Previously we used Excel, which took a long time - two or three weeks - to bring the data into a uniform format, whereas BI can do the same job in a day."
- "I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity."
What is our primary use case?
I work in fraud analytics in the insurance industry and use Power BI for broader and high-level reports. We also do some fraud detection, and our output is sent to a Power BI dashboard for various clients to see. It's basically our visualization tool organization-wide.
What is most valuable?
The most valuable feature is the infinite possibilities when it comes to visualizations. If a particular visualization is not available as a default or in the market, you can just load in a Python nr script and get a visualization from that. It's very flexible in that respect and opens up a plethora of opportunities. The huge number of connectors that are available is also a big advantage - BI can connect to various things, even competitors like Google's Data Studio, and it is even able to connect to various Google data sources and be a powerful alternative to Data Studio. It's also a data modeling tool, so it keeps everything within the app, which is really convenient, allowing the pipeline to complete itself in a more fluid way.
What needs improvement?
In the next release, I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity.
For how long have I used the solution?
I've been using this solution for two years.
What do I think about the stability of the solution?
Power BI's stability has improved in the last few years and now seems pretty good, especially with R.
What do I think about the scalability of the solution?
I don't know if BI is directly scalable, but we used a lot of aggregated marks in order to make sure it is able to work with a huge number of roles in the data set. Microsoft demonstrated that they were able to achieve up to one trillion rows, and we haven't got there, but we did get close.
Which solution did I use previously and why did I switch?
Previously we used Excel, which took a long time - two or three weeks - to bring the data into a uniform format, whereas BI can do the same job in a day.
What other advice do I have?
If you're on Azure, Power BI is tightly integrated with many of the products. And even if you have a non-Azure solution, the family of connectors for data sources is wide, so you can fit it in many places. I would rate BI as nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Partner at a tech services company with 51-200 employees
Great on the cloud, easy to expand, and have a good community around it
Pros and Cons
- "The solution is stable."
- "The cost of the solution can get high."
What is our primary use case?
We use Power BI in cloud solutions in other systems. There are lots of products in our environment that work with Power BI. One use case is we use it to track the real-time sensor data to Power BI using Azure.
We have lots of customers. We make premium subscription projects for them. We have a Tableau portion. We are also Tableau partners and resellers. As a company, we make lots of Tableau projects.
What is most valuable?
The most powerful site of Power BI is the cloud site. You can do everything in power BI. There are lots of things that the solution provides. If you have a huge data warehouse in the cloud, Power BI fits.
In some cases, there are some add-ons that you can put together in Power BI - for example, data factory, data bricks, and also data lakes. Some Microsoft solutions work together and are integrated already. You don't need to worry about that.
If you know what you do, Power BI is a good solution.
The solution is stable.
The product can scale.
What needs improvement?
There are some limitations of Power BI. The front end, for example, is not fancy.
The solution should not be used in some cases.
The cost of the solution can get high.
There is a strong community around the solution that can help users learn about the product and troubleshoot.
When we compare Power BI with other solutions, we can see there are lots of things that should be done. Some things are there, however, they are not working well. Microsoft puts lots of solutions in one place and declares it a complete solution. However, in the practice, you can see that this STK is not working properly or the request is not giving the same results. You discover that when you open a ticket to Microsoft. They will tell you that they are still in development on that product so it will available in the future.
When you use the Power BI as an enterprise solution, as a consultant, you find out that the product is not fully ready for enterprise. In that way, we suffer a lot. That said, every version becomes better.
They need to have an analytics suite of some sort.
For how long have I used the solution?
I've been working with BI solutions for 20 years. I've been using Power BI for two years so far.
What do I think about the stability of the solution?
The product is stable. For one of our customers, there are one thousand clients connecting to the same report. Everyone gets their own results and can search them. It needs more power. It can consume a lot of energy.
What do I think about the scalability of the solution?
The scalability of the product is great. It's on the cloud, which makes it easy to scale.
How are customer service and support?
There are good communities and groups that can help you troubleshoot if necessary.
Which solution did I use previously and why did I switch?
I'm also familiar with Tableau.
We are SAP partners and resellers also. We make lots of SAP business intelligence solutions and do business intelligence projects.
How was the initial setup?
Step-by-step implementation is easy. The difficult part is when you enter the infrastructure site. There are lots of Power BI developers, however, they do not know the other cloud environment. In that way, they can only design the front site. That said, they should know the architecture. They should know the other infrastructure and know the data also. If they do, they can produce lots of things. As an example, Microsoft offers a flow integration so that you can create a data flow that consumes the data and give the results to other services. Also, there are lots of things that you can do, however, you need to know the Azure environment in order to do them.
What's my experience with pricing, setup cost, and licensing?
In some cases, Power BI can be expensive.
What other advice do I have?
We are using the current version of the solution.
I'd advise new users that there are lots of communities and lots of user groups that deal with the product. They should attend them. They should watch the videos about Power BI. It's important to extend your knowledge. If you want to be a Power BI developer, you should also know the other technologies as well.
I'd rate the solution at an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
BI and data chief consultant at a media company with 11-50 employees
Allows you to create dashboard presentations
Pros and Cons
- "We would like it if they added more Python libraries in the Power BI service. For Power BI service right now, you can use Python, but it is limited to a few libraries or a few packages from Python."
What is our primary use case?
We are implementing it for dashboard presentation. For example, one of our customers is in the energy sector. Another one is in the government sector, so it's dashboards mainly.
What is most valuable?
The ability to create dashboard presentations for various sectors is a valuable feature. It's an excellent product.
What needs improvement?
We would like it if they added more Python libraries in the Power BI service. For Power BI service right now, you can use Python, but it is limited to a few libraries or a few packages from Python. Other than that, it's an excellent product.
Another area that could be improved is maybe more extensions or more visuals.
For how long have I used the solution?
I have been working with Power BI for four or five years. I am working with the latest version. It's a monthly release.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
Microsoft BI is scalable.
What other advice do I have?
I would rate this solution 9 out of 10.
For someone who is looking into implementing this product, my advice is to check between the two versions because Microsoft Power BI is not one solution. You have one solution which is coming with SQL services on-prem and you have the cloud solution. You need to check because there are differences in the features. Anyone who is implementing Power BI needs to be careful on which platform they're using: on-premise or on the cloud. There is a difference in the features between the two solutions.
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
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